The Value Of Chinese Goods Has Gone Down By &Nbsp; When Will The Chinese No Longer Rush To Sea To Grab "Domestic Goods"?

"Made in China" is more expensive in China.

1. a bag, the price difference between China and the United States is more than two times.

Take iPad, which is popular in Shenzhen recently, for example, the iPad of 16G assembled in the United States is quoted in the US for 499 US dollars (equivalent to RMB 3300 yuan), but the price in the mainland market is 3988 yuan, which is 688 yuan higher than the overseas market and 21% higher. Of course, the us offer does not include consumption tax, but even with a few percentage points of consumption tax, the price is much cheaper than that in the mainland of China. A more widely known example is that the same Coach bag may cost 2000 yuan in Xidan, Beijing, but in the US Outlet (similar brand chain stores), it may be as long as less than 100 dollars. exchange rate The price of foreign countries is less than half of that in China. Besides, TaoBao On the "air hostess airport to buy tax, 53 degrees flying Moutai Guizhou 500ml price 900 yuan", which is twenty or thirty cheaper than the domestic price.

2. import tariffs make domestic pricing more expensive.

The price of Chinese made goods is bad at home and abroad, and the tax system is an important reason. Exit Enterprises take tax rebate policy, and China's export tax rebate rate is set from 5% to more than 17%. In 2009, China rebates 670 billion yuan, equivalent to 10% of revenue. What does this mean? It means that Chinese taxpayers receive 10% of their financial revenue to subsidize the global consumers.

In addition, when Chinese made goods are returned to China from abroad, they should not only pay customs duties, but also value added tax on value-added part, while the United States does not have value-added tax. Measuring the import tariff of China is very high. Luxury car is the best example. According to China's tariff policy, imported cars need to pay customs duties, value-added tax and consumption tax from the coast to the customs. The import and export tax on large volume of vehicles will account for about 45% of the total vehicle price.

3. logistics and distribution costs push prices up.

The complicated transaction costs in China's commercial circulation include logistics cost and distribution cost. A commodity enters the sales terminal. Besides transportation costs, it also has to pay high entry fee, booth fee, overhead fee and festival fee to the store.

The high cost of logistics is evidenced by data. From Shanghai to Guangzhou, a kilogram of goods is about 0.5 yuan, while from Shanghai to Chicago, a kilogram of goods is only 0.8 yuan. According to the statistics of China logistics and purchasing Federation, the total logistics cost in China accounted for about 18.4% of GDP in 2007, while the developed countries in Europe and the United States accounted for only 8.99%. The logistics cost of Chinese enterprises is 40%-50% higher than that of developed countries in Europe and America.

How to make domestic products cheaper in China?

1., turning to domestic sales is difficult to implement.

Chen Deming said that through convenient means can be directly converted into "domestic sales" in China, but some enterprises believe that the domestic sales are hindered.

First of all, the domestic credit system has not yet been established, and the payment method is a kind of pressure. Now the suppliers are paying the funds first. When the other party pays, they pay three times according to the rules of "6+3+1", pay 60% first, then pay 30%, and the last 10% may never pay. Secondly, many developed countries have a large procurement team, and different brands can be unified, and mature. The procurement team and sales network in the domestic market are single brands. It takes a long process to establish a mature system. Third, without financial resources to promote, the cost of marketing is too high.

2. reduce export rebate rate

The tax system should be changed to reduce the burden on domestic enterprises. Although export tax rebates are a common practice all over the world, especially those with narrow domestic market, but for a country with a large population in China, past experience shows that relying on export driven economy can not make the vast majority of people share the fruits of economic growth, and to do everything possible to stimulate domestic demand has become the only way for China's economic development. Therefore, the most urgent task is to reduce the export rebate rate, and at the same time, reduce the related tax rates of domestic trade enterprises.

3. start with reducing transportation costs.

Reduce the cost of circulation. Starting with reducing transportation costs, domestic products can reach consumers at a much lower cost in the domestic market. However, there are also high entry fees and store rentals. These are also enterprises' concerns. For example, to enter the supermarket, each commodity has to pay a fee of more than ten thousand yuan, and a certain percentage of profits and rebates should be deducted from the sales volume. Arbitrary fees and arbitrary collection of taxes need to be improved.

What we need is not just cheap.

1. people are crazy about buying famous brands overseas.

Some consumers in China are crazy about "made in China" luxury goods while they lack confidence in "made in China". In the past few days, nearly 1000 Chinese tourists were shopping in the "casino" of Las Vegas in the United States during the Spring Festival. Many luxury brand shops and counters in San Francisco have Chinese speaking salesmen, and Chinese tourists are everywhere.

Data show that in 2010, the number of Chinese people going to the United States was around 1 million, and the average amount of tax rebates per person was more than 7000 dollars, or 7 billion yuan. Only in the United States, Chinese tourists had to spend about 46000000000 yuan on the purchase of high-end products.

2. abnormal consumption culture

The Chinese are probably poor and afraid, so once they have money, they must show off their wealth. Even if they have no money, in order to show their wealth, they have to pay great price to show off their wealth. This is a kind of abnormal culture. It is said that many girls who study in school can afford to eat hungry instant noodles for a few months in order to buy a LV bag. Blind and single standard comparisons are the cultural background of China's disproportionate expansion in the luxury market. Last year, due to the financial crisis, LV in the global market is shrinking, but the market in China has explosively doubled.

3. we need our own brand names.

China's market economy is not yet well developed, and the prices of high-end goods are generally high. In the early days of reform and opening up, TV and air conditioners were very expensive. As the market competition became more and more sufficient, the prices of some ordinary commodities dropped. But at the same time, because the competitiveness of China's domestic brand is not enough, the brand has not been set up, resulting in a few international brands monopolizing high-end products. Therefore, the pricing of multinational enterprises in mainland China is high, so as to earn high profits from them.

There is also a joke that someone bought a famous brand abroad, and when he mentioned it, he said where to import it, as if the quality and reputation had suddenly increased several grades, but in the end, it was found that it was made in China. This is a common saying that the most fatal defect of "made in China" is that there is no creation that can be achieved and approved.