Hangzhou Department Store Big Man Went To Chengdu To Learn The Classics.

Also has a "very accessible" guest.

Chengdu large

Chengdu only has 6-7 discount on the season change Hangzhou.

In the early spring, the chiefs of several department stores in Hangzhou went to another city without stopping.

As a matter of fact, after the Spring Festival, it is nothing new to go out to investigate.

"How to open the purse of the guests" is probably the main purpose of this trip, because there are so many similarities between Hangzhou and Chengdu.

Guests are very "able to understand", like to drink tea, mahjong, sun, love leisure, love consumption, love to buy cosmetics, earn 100 yuan to spend 90 yuan......

Chengdu people earn 100 flowers 90, and Hangzhou people earn 100 flowers 60?

The Hangzhou department store chiefs had a very tight inspection tour in Chengdu. At least 4 shops were visited, and 9 shops were the most in two days.

Many department stores choose to go to Chengdu, largely because the guests in Hangzhou and Chengdu are very close to the consumption concept.

Hangzhou women love to buy cosmetics, Chengdu people are also not to be outdone. Estee Lauder's national single store sales champion is in Chengdu Wangfujing. In the past two years, many cosmetics and women's clothing are showing a trend of explosion.

"Chengdu people earn 100 yuan will spend 90 yuan, Hangzhou people are not as handsome as they are, but shopping and leisure are also very heavy."

A manager of Hangzhou Tower said that Hangzhou people like Chengdu people like consumption ahead of schedule and are not afraid of overdraft.

During the inspection of Renhe Spring, Ito, Yang Huadun, Wangfujing and other department stores, she found that almost all shops sold well, and some cosmetics sold more than most stores in East China.

Some people speculate: in recent two years, an important reason for Chengdu people selling blowout is that the Wenchuan earthquake has a great impact on the local people's life and consumption concept. Many people are more willing to spend money than before.

"In addition to earthquake changing guest psychology, we also find that the way businesses promote leisure life also exerts a subtle influence on their guests."

An emporium leader analyzed.

The Wulin shop of Yintai department store is going to do a questionnaire survey in April to further understand the guests' psychological changes in terms of income, shopping ratio, cultural degree, and travel mode, because "only knowing these subtle changes can seize the guests' pockets."

Chengdu's "full delivery" strength is only 6-7 fold. How does Hangzhou learn?

Although it has not yet reached the most golden selling season, Hangzhou's "full reduction" has never stopped.

In contrast, Chengdu, which has more stores, rarely carries out a fierce price war.

"Their business atmosphere is really good."

A shopping malls manager sighed that on the weekend of the 38 quarter, most of the shopping malls in Chengdu made special promotions, and rarely carried out such large-scale activities like "full delivery" in shopping malls. It was said that even during the season changing season, the intensity of "full delivery" was only 6-7 fold, compared with the "full reduction" that Hangzhou once hit nearly 90 percent off.

No District guests are not sensitive to price, but the competition atmosphere is caused by businessmen themselves.

The operators of Hangzhou department stores are also considering how to replace the vicious promotion with healthy competition pattern, such as breaking the existing brand structure and trying to introduce more commodities. If the brands do not overlap, the formation of the price war will also lack the foundation.

Ito's great interest in this field has aroused great interest from the department store which was born in the supermarket and how to connect the totally different two guests. This plan is aimed at bringing the brand new pattern to the customers in Hangzhou.

Why can people open forty or fifty department stores?

Compared with Hangzhou, which has no foreign department stores, Chengdu's foreign department stores obviously have a large scale, such as Qun Guang Department store, Pacific Department Store from China's Taiwan, Ito's Yang Hua Tang from Japan, yishdan, Singapore's Parkson, and so on, and there are more than four or five stores, such as Ito's hall, Pacific department store and so on.

The area of Chengdu is about 3 times the size of Hangzhou, and there are forty or fifty large scale department stores. If the conversion is equal to the land area, Hangzhou should have at least 15 general merchandise stores. At present, there are only 10 stores in Hangzhou and 50% of them.

"I hope that Hangzhou will have several foreign department stores, which will bring new shopping experiences and services, and bring new blood to the current competition pattern."

A person in charge of shopping malls who inspects said that if you consider increasing shops in Hangzhou, you may learn from Chengdu's foreign department stores. The development of the city determines that the business pattern will inevitably trend from a single business circle to a number of business circles, and the potential opportunities to seize multiple business circles is what Hangzhou department stores need to do.