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Shoe Companies Expand Terminal Channel &Nbsp On Friday; Force Marketing Pformation.

2011/3/15 11:44:00 66

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In March 15th, "after the year, our company invested about 3000000 yuan to support the expansion of terminal construction.

TaoBao

The mall will open online shops to enhance brand influence through new channels.

Yesterday, the chairman of the leisure footwear company of our city, Cai Tianci, chairman of the leisure footwear industry, said when expanding and strengthening the enterprise, this year, on the basis of the increasing number of existing stores, we should expand the channel construction, and borrow from the existing stores in.

Electronic Commerce

Optimize terminal services, improve sales network, and promote rapid development of enterprises.

In recent years, the company has invested more in Shanghai, Jiangsu, Guizhou and Wuhan.

Distributor

Carry out targeted support, conduct unified planning and design of store, container and product display, and strengthen guidance and training to further expand the market.

Today, the brand shoes have set up a number of casual shoes brand stores, shop outlets, shopping malls counters, and a number of branch offices and agencies in the second tier cities of Shanghai, Jiangsu, Hunan, Guiyang and other cities on Friday.

At present, the footwear industry is facing an important turning point: the bottleneck of traditional channel expansion, while the online shopping market is in the explosive growth stage.

As for footwear and apparel enterprises, which are developing and building brands such as Friday, the huge amount of money needed to rapidly expand their stores is unbearable. At present, the sports shoes market has been relatively stable, and the rapid expansion of Friday has great uncertainty.

"Although the investment is large, online stores may become a force for our channel pformation."

After the online shopping mall on Friday, Tsai chief of leisure footwear company began to figure out how to use the Internet to achieve rapid expansion.

Cai Tianci analysis thinks, the low cost and wide coverage of the network provide a space for these shoe enterprises to play.

Many three or four level markets, which are covered by traditional channels, need a lot of investment and profitability will surely not keep up.

Through the Internet, these problems can be solved.

With the maturity of e-commerce environment, the network direct selling in the form of online stores has become the trend of development of the industry. This may be another marketing pformation after Shishi and Quanzhou shoes and clothing enterprises move from wholesale to exclusive store system.