Hongxing Erke Leads The Market With Technology.

March 15th hearing as China's first tennis sport

Quality creates brand glory

Since its inception in 2000, Hongxing Erke has established a strong sense of brand and is well aware of the importance of quality to brand development.

Therefore, Hongxing Erke has been exploring a road of development that belongs to its own brand. It is precisely because of the promotion of quality that it has created the brilliance of today's brand.

In production, Hongxing Erke has trained a number of high-quality cooperative developers. Through the platform of "multi-party cooperation", we have ensured a good material supply and strictly controlled the quality of products from the source. By introducing international advanced production facilities, we have sought to create new breakthroughs in production, making production more efficient and standardized, and checking the quality of products from the process.

In terms of management, Hongxing Erke has established a perfect quality management system. It has passed the ISO9000:2000 and ISO9001:2008 quality management system certification, and each production workshop is strictly produced according to the 6S production standard.

At the same time, Hongxing Erke also established a product quality supervision system, from the material procurement, production, storage, pportation, sales and other aspects of the whole process of quality control, forming a wide range of supervision network, timely tracking feedback problems, formulate relevant remedial measures, and strive to improve product quality.

In terms of after-sale, establish a quality and safety traceability system, implement electronic monitoring and management (bar code hanging), that is, each product has traceable "identity card". When product problems occur, recall recall system can be launched to recall products to ensure the interests of consumers.

Uphold the "product is the image of the enterprise, quality is the life of the enterprise" purpose, Hongxing Erke strict control in all aspects, not only to ensure the quality of products, safeguard the interests of consumers, but also promoted the development of the brand, ushered in the first glorious ten years of the history of brand development.

Technology wins the future.

In many people's eyes, the shoemaking industry in Jinjiang, Fujian is a very traditional industry. It is difficult to get in touch with the new and high technology. Hongxing Erke has sprung up in a short span of ten years to realize this myth.

It can be said that technology is a milestone in the development of Hongxing Erke brand, making Hongxing Erke stand out in the fierce market competition and establish its own development advantages.

During the rapid development of sports brand in China, Hongxing Erke realized that to survive in the fierce market competition, there must be technology and innovation.

Under the leadership of President Wu Rongguang, Hongxing Erke launched a series of "technological revolution".

In 2004, Hongxing Erke put forward the concept of "technology leader" and applied it as an enterprise's development strategy.

In 2007, Hongxing Erke set up a biomechanical laboratory with a total investment of more than 5 million yuan. It introduced the advanced RSscan testing system of the famous sports shoes design and analysis system in Europe, and was widely applied in the field of product research and development, and gradually developed into a truly high-tech brand in the industry.

In December 2008, Hongxing Erke shoes and clothing testing center was first certified by CNAS (China National Accreditation Committee for conformity assessment).

In December 2009, Hongxing Erke sporting goods Co., Ltd. footwear products and Quanzhou Hongrong Light Industry Co., Ltd., both of which were certified by national environmental protection products, became the first enterprises in the industry to obtain national environmental certification.

In November 2010, Hongxing Erke became a high-tech enterprise by virtue of R & D and innovation in intellectual property patents.

It is because of Hongxing Ke's pursuit of technological innovation that he won the breakthrough in quality and brand development.

In 2010 alone, Hongxing Erke submitted more than 30 patent technical documents, of which 28 were accepted by the State Intellectual Property Office.

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Adhering to the business philosophy of "down-to-earth and extraordinary interpretation", Hongxing Erke has risen rapidly in the domestic and international markets and won more public attention and recognition worldwide. The brand has also won the honor of "China famous trademark", "China's famous brand", "China's 500 most valuable brands", "ten influential brands of China's industry", "Asian brand 500 strong", "Forbes" Asia's 200 Best "and so on.

In the future, Hongxing Erke will continue to take technological innovation as the focus of enterprise development, and TOBENo.1 will be the first.