Japan: Light Down Jacket Wins The Winter Market

Although the chill of the cold winter is fading away, the Japanese fashions are looking for leisure.

In the increasingly fierce price war, Japanese textile and garment enterprises have successfully withstood the test of the market through the re development of down garments and fabric products with the characteristics of "light, thin and short" products.

Down jacket sales rise

In the winter of 2010, the high-density fabric made by Japanese manufacturers based on the production of down jacket fabrics was hot in the outdoor clothing market.

The light weight down garment is not only recognized by the market, but also has a further expansion in sales volume.

At the same time, this market demand also led to sales of functional fabrics such as lightweight and flexible.

A number of Japanese fabric enterprises responsible person said that 2010/2011 autumn and winter sales compared with the same period in previous years, an increase of more than 10%.

Dongli has intensified the promotion of knitted elastic down jacket fabrics this season.

Through unified management of many aspects such as weaving and sewing of fabrics, the company has effectively improved the quality of products and made Dongli stand out in the competition of many similar enterprises.

In 2009, Dongli sold 15 thousand down garments, of which leisure accounted for 80%.

In 2010, sales reached 50 thousand and sales of sportswear based on golf apparel increased by 50%.

Yunitika Co. Ltd.

The high density fabric of STC is expected to grow by 10% this quarter.

In particular, overseas sales of products based on European and American outdoor brands will increase by 15%.

At the same time, the company expects to increase sales in Japan by 5%~10%.

Recently, STC began to use 20D taffeta in casual clothes, and reduced the weight of taffeta as a research and development topic. Through continuous technological innovation, the company maintained an advantageous position in the upstream raw material field.

Feather and down garments are popular.

While fabric manufacturers are strengthening their competitiveness, the design trend of down jacket has also changed from traditional emphasis on warmth to light.

Due to the late cooling season in autumn and winter in 2010, the overall demand for down products has slowed down.

With the gradual decline of the temperature at the end of the year, the down jacket Market really ushered in the selling season, and the sales of light down products increased significantly.

Tian Village Ju, the main women's down garment, said the company's foundation

Mont bell, an outdoor apparel manufacturer, has launched a series of "UL Down" fabric products made from 15D yarns in its clothing products. "EX Light Down Jacket (ultra light down jacket") and other thin, light and short style clothing fabrics are made of finer 7D yarn.

The variety of feather and down products on the product category and color is also concerned by the market.

This product can be worn outdoors as a thermal underwear, and can also be used as a fashion item to mix and match other garments.

Casual wear is also popular among consumers in the light and short style down garments made of 20D polyester fabric used in the outdoor brand Gerry.

The sale of this series of products has been successful in this season, due to the promotion of the function and quality of products.

Although the single price of the clothing is 10 thousand yen ~2 yen, its products have won the favor of consumers with its excellent quality.

Terminal sales accelerate raw materials tightening

After the autumn and winter of 2010, the market demand for down products is still on the rise, prompting the shortage of resources in production and processing links, and also causing the increase of production costs.

As the market is keen on feather products, manufacturers are also beginning to step up efforts to find solutions to the shortage of production resources.

Under the condition of insufficient supply of raw materials, manufacturers have accelerated the research and development of new fabrics, and have begun to participate in the production of downstream manufacturers from the aspect of fabric design.

In order to deepen cooperation with production and processing enterprises.

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At present, in the field of outdoor garment fabrics, high quality fabrics produced by high count and fine count yarn have received constant attention. Some fabric companies are turning to high-density fabrics such as nylon and polyester.

The manufacturers of these products are mainly concentrated in the northern part of Japan.

According to the business representatives in the region, sales fell in autumn and winter in previous years. But last autumn and winter, the company's orders were full. In order to rush to work, the factory's production line ran continuously for 24 hours.

At present, this phenomenon still has a strong trend.

At the same time, the mode of fabric processing abroad is still prevailing. Besides core commodities, the mode of production of general products abroad is very common.