&Nbsp Is The First Line; Lawyers Change To Sell Jelly Powder.

He Ping, a native of Neijiang, Sichuan, gave up the work of a lawyer who had become a "climate". He ran to the magnetic outlet and sold the jelly powder.

Jelly makes money and lawyers change.

He Ping is 42 years old and the oldest in the family. He has three undergraduate degrees in Chinese language, literature, law and administration.

In Chongqing, he may be the most educated and the most credentials.

He Ping was originally a lawyer. He was a small success. His annual income was about 200 thousand yuan.

"My grandfather made jelly powder is a good hand.

Before I sold the jelly, the business handed down by my grandfather was done by my uncle alone.

In May 2009, He Ping accidentally learned that his uncle only worked 2 hours a day.

He Ping wants to make a fortune.

Brothers, relatives and friends became the first taste of He Ping's trial jelly.

"At that time, our family dining table was full of big brother's jelly, and we were all nauseous."

He Ping's younger brother said so.

Customers are not buying.

After some preparation, He Ping drove the "old man's ancestral jelly" shop to No. 15, the magnetic mouth street.

This is only 2.

5 square narrow facade.

But here, He Pingzheng will be more and more shopping men and women to accept as ancestral powder fans.

However, in the early days of opening up, he was in a hurry to get involved in the whiteboard business.

After the opening of the shop, only 12 yuan was earned on the worst day of business.

In order to open up the market as soon as possible, He Ping called relatives and friends to help the sales promotion in the store, sent out leaflets to the past tourists, invited people to taste free, and did a lot of things.

However, try to eat less customers.

"Other people suspect that the jelly made of seasoning is a good old product, and most people refuse to eat it."

People who taste the taste do not pay for the jelly powder.

He Ping suddenly realized that the man who came to the magnet mouth was just trying to find a new way to eat the jelly.

If the taste has been made, how can it be necessary to pay again?

He Ping immediately canceled the trial activity, and quickly changed to the marketing plan of "marketplace": attracting visitors with loud trumpet, and stimulating the taste buds of the diners with the way of seasoning.

There was a long queue in the shop.

Sales for fifty thousand consecutive months in three months

Now, He Ping's jelly shop has been squeezed into the ranks of magnetic snacks, and it is said that the rankings are still moving forward.

During the Spring Festival this year, the best business day in the store has reached 4000 yuan.

"The year of the rabbit is also a good start."

It is said that last autumn, sales of "foreigners' ancestral jelly powder" exceeded 50 thousand yuan per month.

Three months later, He Ping was charged 150 thousand yuan.

"Maybe not many people believe it, but when the airport is woven, the money will expand quickly."

In fact, no matter how red the business is, it will still be lucky to do business at magnetic outlet.

He Ping said frankly, "even though business is good now," there is still time for whiteboard.

However, fortunately, with the improvement of popularity, such moments are gradually decreasing. "

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Make money to double shop everywhere

If you want to be rich, you want to expand your business.

After gaining a firm foothold in the magnetic mouth, He Ping began his road of expansion.

Nowadays, Shapingba, Beibei and even Chengdu have He Ping's exclusive "foreign public ancestral jelly" shop.

In addition to self run chain stores, he also has partnerships with people, and also sells products for community canteen and convenience stores.

"Next, I will enter the agricultural trade.

He Ping is confident that the current sales channels will become the bulk of future profits.

"According to this development, the profit snowball will double at least this year."

Cost benefit analysis

Rent: 3000 yuan / month

Artificial: 2 employees, wages 3000 yuan / month.

Raw material miscellaneous cost: 1.

2-1.

5 yuan / bowl.

Taxes and fees: 100 yuan / month

Production tools: 1500 yuan (disposable expenditure)

Sales: about 7000 bowls per month, with a turnover of 2.

About 80 thousand yuan.

In the peak season, more than 12000 bowls / months, the turnover is about 50 thousand yuan.

Profit: 1.

1-2.

50 thousand yuan / month.

Secret of wealth creation

Traditional snacks are also innovative

A small bowl of jelly powder can get a high profit.

It is believed that many people will be astonished by careful accounting of their economic benefits.

He Ping saw this business opportunity and seized this business opportunity.

The pea bean jelly is produced according to the traditional technology. The bottom of the product can not get rid of the thick or light paste taste because it always sticks to the pot.

The ingredients are mainly soybean paste, chilli and scallion three.

He Ping made the jelly.

Host language

All trades earn the best.

Liu Bei once told ah Dou, "don't be good but small."

If this sentence is placed on He Ping, it can be changed to "do not take business as a business but do not do it".

He Ping, from the awe inspiring lawyer, did not know his fame and became the owner of the jelly powder, but he made a lot of money from his childhood business.

To sum up He Ping's business experience, three key factors can be found.

One is the location.

To be a snack bar, the key to site selection is to have a large volume of traffic.

In this way, even if the profit is low, we can make money by selling large quantities; besides, the gross profit rate of jelly is quite large.

So He Ping chose the place of magnetic mouth scenic spot and opened the shop properly.

The second is packaging.

What the snack bar needs most is an old brand sign. He Ping, who is known as "the old man's ancestral jelly", also uses people's psychology to strike a edge ball.

The third is marketing.

The big horn calls the guests, and the seasoning is stimulating the diners' senses.

It seems that He Ping is well versed in the way of marketing.

The three hundred and sixty line, the row and the champion.

From lawyer to selling jelly, He Ping's true experience once again confirms this simple truth.