From "OEM" To "Brand", The Curtain Of Pformation Of Garment Industry In Sun Village Has Been Quietly Opened.

In early spring, it is warm and cold.

In the textile and garment industrial park of Sun Village in Fanchang County, it is already warm and harmonious.

The production of various garment enterprises is booming.

This "opening up" phenomenon has been in the sun village for many years. What is different this year is that all of the original businesses are "OEM". Now, many enterprises are beginning to produce "independent brands".

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As the first garment town in Anhui, the garment processing industry of Sun Cun started early and became famous.

In the late 80s of last century, the first town owned collective clothing enterprise was established.

After continuous growth and development, by the middle of 90s, sun village had 3 large-scale garment enterprises and a dozen supporting small factories, and initially formed the basis for the development of garment industrial clusters.

In the new century, garment processing enterprises in Sun Village have sprung up rapidly, and the garment industry in the whole town has been developing rapidly.

Especially in recent years, sun village has actively undertaken the pfer of textile and garment industry along the coast of Jiangsu and Zhejiang provinces. OEM production has been expanding continuously, foreign trade exports have continued to grow, and garment industry has been developing rapidly.

Last year, the town's clothing

However, behind this prosperity, the hidden trouble brought by "OEM processing" is becoming increasingly apparent.

With the intensification of the competition in the international market, the processing of foreign trade garments is facing the pressure of competing to lower prices. Besides, enterprises have less self export, more intermediate links, and less profit margins.

According to insiders, most of the orders for garment processing enterprises in Sun Village are approached by foreign trade companies. Sometimes, in order to compete for orders, enterprises can reduce quotations among enterprises.

The head of a clothing company in Sun Village gave an example. The processing cost of a pair of trousers is generally only 2-5 yuan, and the prices between enterprises are reduced each other, and competition intensifies. The output and output value of enterprises increase year by year, but the benefits are declining year by year.

It is imminent to create an independent brand.

In planning a new round of development plan, the town Party committee government put forward the idea of Sun Village clothing industry brand strategy, and actively guided the dominant enterprises to create their own brands.

Fan Xinjiang, Secretary of the town Party committee, said that the way to earn a small profit in the way of "OEM" for others is only an expedient measure. The long-term development of the garment industry must choose the path of independent creation.

Under the guidance of this idea, sun village began to actively explore its own brand and speed up its industrial pformation and development.

"We used to specialize in OEM production, earn some processing fees, and look at other people's faces.

Now that we have our own brand, the price is ours. "

Wang Xuegang, the head of Zhonghui clothing company, told reporters that the original company made a lot of orders by processing OEM garments, but the profits were low, and the workers worked very hard.

Last year, the company increased R & D strength and designed the "Ma Ren" brand jeans series clothing, which was popular in the market.

Due to the lack of intermediate links, the profit has increased noticeably and the wages of workers have risen. They generally have to get more than 2000 yuan.

"With their own brands, we have autonomy, and we have made every effort to meet the market demand in the first year."

It is understood that Sun Village's clothing industry brand strategy has achieved initial success.

"Hai Fei he children's clothing" has become the first brand of clothing in the province. "Rui Lan De", "Emmett", "SUNUS" and other independent clothing brands have also appeared.

Sun Village also actively introduced famous clothing enterprises in China and increased the overall strength of its own brand.

Last year, the Red Eagle and a number of well-known brand clothing settled in the Sun Village garment industrial park, adding new highlights to the first clothing town in the province.