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Zhongyuan Clothing People Draw Sword On "Northward"

2011/3/17 14:30:00 57

For the Central Plains

Clothing industry

For example, it has been blooming and fragrant from the wall.

When to call Yu faction, let the brand sell price, let more industry know that Henan clothing industry, is the Central Plains clothing people most concerned about things.

Their struggle has never stopped. The fashion festival of the 2010 great rivers has faded away, and the curtain of the fourth "Zhongyuan clothing annual storm list" has fallen, and witnessed the charm of the Central Plains clothing leaders. Now, the leaders have embarked on a new journey.

In March 28th, they will go to a national clothing feast -- the Beijing Clothing Fair.

M·SUYA, Yali, Johnson, ESEY, deyston, and so on will be organized by the clothing association of Zhengzhou.

"Hold together" and go out to brand.

Qin Zicheng, President of Zhengzhou Garment Association, revealed that the North fair was co sponsored by the China Apparel Association, the China Textile Council and the China World Trade Center Company Ltd. For the entire garment industry, the four exhibitions in Paris, New York, Tokyo and Milan have been popular in the world. They are the platforms for fashion information publishing. However, the "North fair" is far beyond their scale.

Although the "north up" clothing event has been held for the nineteenth time, only a few enterprises have participated in the "local dress". President Qin said, "M·SUYA is the first and first enterprise to participate in the year before last year. Last year, it has developed to 6 enterprises to participate in the exhibition. This year it is 8, and it is expected to have more than 10 next year."

It is understood that the North fair is the third largest event in the global garment industry. As the most influential and influential clothing brand exhibition in Asia, many countries participate in the exhibition.

More and more Henan enterprises are aware of the importance of going out in the market.

brand

The publicity and publicity of the local clothing industry association is also very pleased. "The North fair was once called the weathervane of the garment industry. Since 2005, the Henan apparel enterprises in Beijing called" Chinese women's pants to see Zhengzhou, "the Central Plains women's trousers are increasingly in the leading position in the apparel industry. Participating in such a grand event is an embodiment of the local clothing industry's positive display of brand, innovation and development, trend publishing and resource sharing, based on making the brand bigger and stronger.

It is understood that with the continuous improvement of the fashion of the exhibition and the integration of various cultural, artistic, creative and other cross-border resources, participating in the North Fair has become the focus of the fashion industry and the public in March every year.

Clothing province to strong clothing Province

Since 2005, Henan garment enterprises, especially the M·SUYA in Zhengzhou,

Ya Li Da

The first brand of trousers brand appeared in Beijing, winning the reputation of "Chinese women's pants watching Zhengzhou" and gaining an absolute leading position in the field of Chinese women's trousers.

For the clothing industry, the "shyness" Zhongyuan costumes have been practicing hard work, holding the attitude of "speak less and do more work", pushing the local clothing brand to the whole country in one fell swoop, and jointly blowing the horn of the Central Plains garment industry.

Today, after the four Central Plains clothing list, and the brand has also been tempered to a certain period, Henan clothing enterprises have the desire to go out, which has become a necessity.

Zhao Sunli, chairman of the brand, who is in the period of rapid development of the brand, said that by participating in the North fair, we can effectively promote our brand and expand its popularity. At the same time, as a window, we can update the latest information on brand development to the outside world, and also attract distributors and some big shopping malls to expand the coverage network and enhance the influence in the whole country through more stores.

Yang Hui, chairman of nlun, said that through "going out", we can make more local enterprises compare with the excellent brands in other provinces, find gaps and make up for deficiencies, and build a platform for "publicity, learning, cooperation and development".

The exhibition booth area of Zhongyuan garment enterprises is expanding and its location is also improving.

Zhao Zhichun, chairman of the group, said: "I went there once last year, and I want to go again this year. I have confidence in the clothing industry of Central Plains. For enterprises, by participating in the North fair, last year our brand booth area was 144 square meters, this year expanded to 165 square meters, the location is also from E-3 to W-3, better."

In particular, it attaches importance to the radiation capabilities of Hebei, Shandong, Inner Mongolia, northeast provinces and Shanxi, and is a good driving and publicity for the brand.

Zhao Sunli, chairman of the company, pointed out that the purpose of participating in the "North fair" is to enhance the visibility and influence of enterprises and promote the development of enterprises and brands.

Zhao Zhichun, chairman of the group, said that he hoped to make Henan's brand bigger and stronger, and put the store into a national first-class store and put it in the first-class position of the first-class store.

If the brand is strong, it will be sold.

Clothes and necessities, clothes are at the forefront.

There is too much clothing in the shopping mall, which means that people have a strong desire to buy.

Women's trousers are only a branch of the clothing industry.

With the display of the national platform, the local garment industry should strive for success and improve the whole industry chain.

He Jian, chairman of Henan Zhongbao assurance company, said that during the past ten years, the development of Henan's clothing industry was relatively fast. It should be developed rapidly through the development of women's trousers.

At present, Henan is a big clothing Province, but it has not yet made a strong garment province.

In addition, with the gradient pfer of the south industry, the garment industry has already been saturated in the coastal areas. As the best pfer belt, the central cities should take over these mature processing lines as soon as possible, and this will also drive the local garment industry to mature as soon as possible.

"The development of the" women's trousers industry "in the Central Plains has exceeded a certain level in quantity. However, compared with many famous brands in the south, brand development and product profits still differ greatly.

Zhao Zhichun, chairman of the company, said that in 2009, a sales volume of clothing brand in the South reached 1 billion, and its net profit reached 7.5 billion.

This contrast has to allow Central Plains enterprises to ponder, many of our enterprises are not as good as one percent of their profits.

How to make the clothing industry in Central Plains sell prices earlier? Yang Hui, chairman of nlun, also believes that "Yu pie" clothing should form cohesiveness as soon as possible so as to enhance the popularity and make the industry more aware of the development of Zhengzhou's clothing industry and promote the brand of Central Plains clothing. If so, the added value of the brand will be higher.