Focus On CHIC: Women'S Clothing Revaluation &Nbsp, Discovery Value

CHIC2011 women's wear exhibition highlights

CHIC2011 is about to debut. The women's wear exhibition area, which covers an area of 23 thousand square meters, is located in W3 and W4. The mainstream exhibitors have a new high rate of brand redevelopment, and will gather more than 100 brands to show the new look of women's clothing industry, leading the industry to reconsider the new value of women's clothing brand.

The market brand takes turns, the cutting-edge brand is emerging, the underwear comes to the specialized age.

And so on, the new trend of the industry will form a splendid CHIC2011 women's wear exhibition area.

One day in May 2010, the sponsor of the CHIC women's wear exhibition area received a phone call from the head of a women's clothing brand.

"We used to be engaged in foreign trade order business. After restructuring domestic brand women's clothing, although we have certain strength, we found that our partners do not know us well. Even if we provide various written introduction, it is difficult to fully demonstrate the strength and brand image of the company.

But this situation changed after joining CHIC! "The brand leader said excitedly." now we find that when negotiating with the shopping malls and agents, they will take the initiative to show us at the Beijing Clothing Fair.

This is a great boost to our brand's business expansion. "

After a long period of CHIC exhibition, many exhibitors gradually felt the platform effect of CHIC, and also found the value of self brand.

Such brands are at a high speed of development.

They achieved higher visibility and reputation through the platform of CHIC, and gained more business opportunities as time accumulated.

Therefore, the CHIC platform has also formed a word of mouth effect in the past twenty years, which has spread among the apparel brand operators both at home and abroad.

Mainstream brands are on the stage

The women's wear industry is the most popular sector of the industry. Every year, many new women's wear brands come into sight. Competition is particularly fierce.

One brand, you sing me on the stage.

The trend of women's wear is more and more changeable, and the characteristics of various industries are destined for the "fickle" of women's wear hall.

In CHIC2011, you will find that the trend of fashion will continue to change as time goes by, but the recovery rate of mainstream brands has improved significantly.

Around the years, Taiwan embroidery, leading show, riddle, Shu Lang, Yi Jia Yong, and so on, last year, the eye-catching brands were exhibiting again.

These brands have found that their growth can not be separated from the support of a powerful platform, and have become a loyal fan of CHIC.

This phenomenon not only reflects the more stable performance of mainstream brands and the more concentrated resources of the industry, but also shows that the platform of CHIC has effectively made the mainstream brands feel the effects of the exhibition.

The emerging "Shu Lang" brand, which appeared in CHIC in the electronic interactive experience mode in 2010, not only showed the concept of "low efficiency and low carbon efficiency", but also attracted a lot of attention.

This year, the "Shu Lang" booth continues to expand, and will take the 399 square meter booth to deduce the brand belief of "sunshine women, Shu Lang life".

Last year, the 600 square meter booth became the "BANNA BANNA" brand of CHIC women's wear hall, and it can be seen in CHIC2010. This year, it will be sent to CHIC by the same family sister "Ai Zhe". The booth will be nearly 400 square meters.

Mei Ya Qi, who was in 2010, is a brand created by a Chinese couple in France. In China, they operate not only clothing but also fabric business.

After having tasted the sweetness of the exhibition, she booked the booth for CHIC ladies' dress Museum early.

The "Taiwan embroidery" brand with the same French lineage also expanded the exhibition area and continued to join the CHIC camp.

The "M·SUYA", with the goal of building the first brand of Chinese trousers, impressed the audience with a unique pair of women's trousers. In 2011, M·SUYA continued to join hands with CHIC to continuously realize the brand ideal.

The brand of ravonia from Beijing and its strong market performance has gradually matured. Its simple, comfortable, natural and intellectual style has gradually entered the heart. Lavinia will continue to dress up in 2011.

Founded in 1994, Yi Jia Yong aims to build up the "original first brand" of Chinese women's clothing with the launch of high-end fashion among mature women.

In 2010 and 2011, all the CHIC exhibitors were put on the stage of about 200 square meters. The purpose of the exhibition was to break the previous system of direct business, and to join the franchisees and agents together to depict the brand blueprint of Yi Jia Yong.

High end women's wear competition

The high-end women's clothing brand occupies a very important proportion in the CHIC2011 women's wear hall. The women's wear hall has become the high-end brand arena.

From Beijing's Jia Run prosperity, the exhibition will bring Italy women's clothing brand Zanni Fer, its brand clothing priced at more than 2000 yuan, in Yansha and Chait have a special counter, also owns U.S.A Polo and Rui Sheng Xiang.

There are many high-end brands from Hongkong's Yan Yan company. The CHIC2011 will bring its "SIU".

"SIU" is not only the independent brand of the company, but also the name of the brand integrated store.

The "SIU" brand is positioned in the middle and high grade, and the product price is between 3000-10000 yuan. At present, the SIU integrated store has special counters in the famous shopping malls of Beijing Xinguang Tiandi shopping center, jinbahui shopping center, Financial Street shopping center and Yintai department store, etc., which shows the expansion strength of its brand store in the mainland.

At the same time, the company has also represented many overseas brands. This will also take the Spanish brand ARMAND BASI, LES 100 CIELS and MARGHERITA OVE, which was founded in 1986, to participate in CHIC.

CHIC{page_break} gathered everywhere

From the perspective of regional distribution, women's clothing brands from Hangzhou are particularly prominent. Women's diaries, ancient wood sunset, FAIRY and other powerful brands attack CHIC2011.

The "hang school" women's clothing, which is nourished and grown by Hangzhou's strong regional culture, is gradually forming a unique charm style, and will bring a fresh and gentle breath to CHIC2011.

FAIRY brand positioning fashion girl dress, from Zhejiang impression industrial Limited by Share Ltd, and Akimizu Ito, COCOON, FIRST VIEW and other women's clothing brand impression of the industry's four "sisters flower", strength and potential can not be underestimated.

The ancient wood sunset sheep from Zhejiang Hai Ming Industrial Co., Ltd. is located in the intellectual, taste, style, and joyful women. The design style is exquisite, simple, natural and restrained. This time, we will display the graceful charm of the brand with the booth of more than 200 square meters.

The blue costumes will attack CHIC with its "Lesies" brand, presenting a highly tasting and personalized series of women's wear.

In addition, Shenzhen's "brand", "left and right", "playing" and other unique style, and recognized by the business market brand will continue to high-profile debut.

The designer's brand "Euro bran" has participated many times, and the designer Luo Zheng created the elegant and romantic beauty of urban knowledge women, which has created a profound brand mark for the brand.

The exhibition CHIC will continue to reveal the close integration between the intellectual and sensual feelings of Europe.

Su Dabao, who also came from Shenzhen in 2010 when he landed at CHIC, invited sand painting master to tell the story of sand and time. His "sand culture" was unique, bringing the visual feast to the industry, and at the same time, it aroused the industry's concern and Pondering over the cultural journey of Chinese clothing brand.

In 2011, around the years continued to fight, and the strong media jointly disseminate elegant and calm "sand culture".

In addition to the debut of the local excellent women's wear brand, lobo, Honeys, OLIVE des OLIVE and a number of famous women's clothing brands from Japan are eye-catching. They will enter the women's wear museum with fresh East customs and compete with Chinese local brands.

Leboya brand belongs to Nwad (ONWARD) company. It is a famous Japanese clothing enterprise with the name of IDU Jin and so on. Its brand owns 23 districts, ICB, ROSE, suite, JOSEPH, 23 men's wear, suite children's wear and so on. The brand positioning is precise and clear, covering many women's formal dress, female casual wear, men's formal dress, girls' wear and girl's clothing.

Le PLYA is a new brand created by the ewad banner, which is a sophisticated and Graceful Urban mature female image, offering rich and free clothing.

Honeys is not unfamiliar to consumers in Beijing, Shanghai and other first tier cities. Its exquisite and natural style attracts many Chinese women.

At present, more than 200 Honeys stores in China can be described as "aggressive."

The exhibitors will play the "model" brand quickly, the ability to update goods quickly, and the mode of large scale shops to assemble multiple brands.

Anquiet male casual wear will also appear in CHIC at the same time.

The OLIVE des OLIVE, which is positioned for leisure and comfortable girls, is also well known to many young Chinese women. After entering a large shopping mall in a second tier city, the CHIC platform of OLIVE des OLIVE is seeking greater breakthroughs.

Cashmere fashion debut

In recent years, cashmere fashion brand has been creating a new trend of fashion every year on CHIC. This category of women's clothing is attracting more and more attention.

But the number of cashmere fashion brands declined this year.

In fact, this is not a bad thing.

This is because cashmere fashion brands are finally showing a noble and fashionable side after all kinds of attempts to recruit celebrities and designers.

But where will they go after the brand new metamorphosis? How to make the terminal carry out the brand new image and culture? How to make the brand sound good? So the cashmere fashion brand has entered a new period of thinking.

They need time to sort out the future direction and need space to find themselves and find themselves again.

Therefore, many brands such as jelli, Saussurea, Ordos and other exhibitors who have taken part in the exhibition in the past few years did not appear in the list of CHIC2011 exhibitors.

But we have reason to believe that after the full thinking period, cashmere fashion brand will reproduce the CHIC stage with a completely new look.

Against this background, the cashmere brand in the CHIC ladies' wear hall will be dominated by new brands.

From Jin Lishan in weaving, from the impression grassland in Inner Mongolia, and in the embroidered cashmere women's brand, the rookie will display a new look in CHIC.

What is particularly worth mentioning is that Jin Lishan will jointly organize the cashmere fashion design competition with the China clothing association. The winning works will be displayed at the exhibition site, so that "soft gold" Cashmere will be integrated into the cutting-edge creativity.

With the continuous growth of GDP per capita in China, the concept of life is changing, and the desire for high taste life is stronger than ever.

Therefore, a more professional and high-end brand of underwear and home clothes has come to the forefront, and is about to debut in CHIC2011.

From the CHIC2011 women's wear exhibition area's underwear brand exhibitors' situation, the body shaping clothing,

Lingerie brands, represented by Ordifen and ruby, will continue exhibiting.

CHIC platform is used to drive the development of new underwear brands from Yanbu and Guangdong South China Sea.

The beauty of the brand underwear, from Canada, is high in value added and high in positioning.

Among the exhibitors of home furnishing brands, it is worth mentioning that from France's garreia, the brand positioning high-end crowd, products priced at around two thousand or three thousand yuan, the exhibition CHIC targeted, intended to enter the high-end shopping malls.

In addition, the brand will be unveiled by the silk road holding group.

In addition to home furnishing clothes, the brand also relates to other home textile products, advocating an active and healthy attitude towards life, and highlighting the noble quality and outstanding taste.

In addition, silk Zhong Huang brand will also wear pajamas and underwear products to CHIC2011.

For many years, the ladies' wear hall has always been a beautiful scenery line of CHIC. The old and new brands are shining here, depicting the most vivid picture of the industry.

From the early days of CHIC to apply for tens of square meters of the brand, the women's wear brands have been exhibiting at the booth of two hundred or three hundred square meters. The Chinese women's wear brand is on the road of growing fullness.

In the process of constantly looking for brand value, some women's clothing enterprises extend their brands with the brand influence to the more subdivided fields. For example, "Shu Lang", a woman with high-end positioning, promotes different positioning of "Gao Ge" and "Mei Teng" brand; some brands choose to hold together, build unique brand culture, such as Hangzhou women's clothing; and a number of brands are closely related to consumer groups, specializing in design ability, favored by consumers and business market, such as Shenzhen women's clothing.

In the process of pformation and upgrading, Chinese women's wear brands can only find a way of value for themselves by constantly reassessing themselves and discovering themselves.

And through the CHIC platform's delineation, the Chinese women's clothing brand will surely emerge more colorful.