2011CHIC: Attention To Overseas Pavilions

As the most growing consumer market in the world, China's market potential is being widely concerned by overseas fashion brands. In 2011, more than 300 brands from the United States, Germany, Italy and France will visit CHIC2011.

There is no doubt that CHIC has become one of the most important platforms for overseas brands to develop China's clothing market.

Under the trend that the global garment industry is becoming more and more fashionable, the overseas brands participating in CHIC2011 will also show the characteristics of fashion, leisure and youth.

In addition to striving for the Chinese market as usual, overseas exhibitors will show the most fashionable trends in the world to Chinese agents and consumers.

According to the head of CHIC2011, 328 overseas exhibitors attending the exhibition will still gather in the W1 and W2 pavilions with an exhibition area of 23 thousand square meters.

This year, there are still many overseas libraries.

US Pavilion

Brand first group exhibition

The American pavilion, organized by ENK International, a famous American exhibition agency, will become the United States Pavilion this year.

As a special partner of CHIC2011, "ENK international" has organized nearly 30 American high-end women's wear, men's wear, children's wear and accessories brand exhibitors.

In the United States, ENK is the organizer of Coterie, Designers Collective, ENK Vegas, Intermezzo Collections and WSA and other clothing exhibitions. It has high industry influence and popularity.

According to the organizers, many brands in the ENK international organization are native American fashion brands, including Hudson jeans, AG jeans and Paige, which are popular among American movie stars.

In addition, Robertrodriguez, a modern high-end women's clothing brand with a high popularity and sales volume in the US, will also be presented at this exhibition.

ENK international will also organize experts and China's quality.

German Pavilion

Gathering high-end brand

It is reported that the German Pavilion has organized more than ten enterprises to participate in the exhibition this year.

Unlike in the past, many of the exhibitors in Germany this year are large garment enterprises or high-end brands. Among them, the most popular two brands in Germany are Marc Cain and Gerry Weber.

Marc Cain is Germany's top women's clothing brand, founded in 1972, because it has a good combination of Germany's rigour and Italy's casual style, and enjoys a good reputation in Europe.

At present, Marc Cain has entered the Chinese market and opened a store in China World Trade Center, Beijing.

Another clothing brand Gerry Weber comes from a listed clothing company, its flag also includes three sub Gerry Weber EDITION, Gerry Weber Sport and G.W..

At present, Gerry Weber has opened about 1000 shops in more than 50 countries around the world, with its footprint in Switzerland, the United Arab Emirates, the United Kingdom and Russia. About 100 franchised stores are being opened each year.

Although Gerry Weber participated in CHIC for the first time in 2011, Gerry Weber tried to find suitable partners in China, especially those retailers who fully understand the Gerry Weber business license system, and expect them to open the Chinese market belonging to Gerry Weber.

In addition to Marc Cain and Gerry Weber two women's clothing brands, senior fashion men's wear Benvenuto, senior designer brand Schunk & Rosenfeld, Germany's high-end footwear brands, such as Gabor, Sioux, and Ara, will continue to participate in the exhibition.

It is reported that the German Pavilion will have a number of enterprises to hold a press conference, dinner and other activities, very active.

Italy and France Pavilion

Leisure fashion style highlights

During the CHIC period this year, the French Pavilion will continue to participate in the exhibition on the theme of "Paris For Ever". The area of this French Pavilion will expand to 1200 square meters.

Unlike France, this year's French Pavilion has received special attention from the French government in addition to the two famous exhibitions of Who 's Nest and Premiere Class and the support of the French women's wear Association.

According to the introduction, the French government has organized some excellent French enterprises to join the Paris For Ever exhibition group through UBIFRANCE, so as to encourage more French clothing brands to enter the Chinese market.

Similar to the French Pavilion, the Italy pavilion has also increased its scale this year, with a booth area of 1600 square meters.

In addition to displaying traditional men's wear, women's wear, casual wear and accessories, the highlight of this year's Italy Pavilion is also the participation of some boutique children's brands, including the Loredana, Mini Cooper, Le Bellissime brand of the Loredana family's top children's clothing company, Mirtillo brand of Mirtillo under the upscale children's clothing company, and Ferrari, GF Ferre, and brand of the high-end children's wear company Mafrat under Loredana.

According to reports, Loredana set up a workshop for children to sew hand garments exclusively in the early 50s.

Loredana children's clothing is recognized as an example of family hand-made production with its valuable fabrics, creative design and childlike design and hand embroidery.

Korea and Japan Pavilion

Actively expanding the Chinese market

As a special partner of CHIC2011, the Korean Pavilion will hold 4 original fashion show shows and 1 Chinese Korean joint fashion shows at this exhibition.

According to the head of the organizers, the exhibition area of the South Korean exhibition organized by the Federation of Korean fiber industry will exceed 4000 square meters. At that time, there will be nearly 100 Korean local brand enterprises exhibiting, including the famous local Korean company.

During the 3 years of 2007~2009, Japanese officials organized the Japanese clothing brand to participate in CHIC, and achieved good results.

With the coming of the new exhibition, Japan's famous media, Japan's research group, will organize the Japanese clothing brand to enter CHIC again.

Hongkong and Taiwan Pavilion

Exhibitors are long and have many brands.

The Hongkong Pavilion, organized by the Hongkong Trade Development Council, has been linked to CHIC since its first Expo in 1993. It will continue to be the largest pavilion in overseas Pavilion, covering an area of nearly 6000 square meters, displaying dozens of Hongkong brand clothing, accessories and fashion products, including many famous brands such as Harry Porter, Hiroshima, Hauber, Moreline and so on.

In addition, according to the head of the organizers, Taiwan regional exhibition group also has dozens of enterprises in this year's exhibition.

The Taiwan Pavilion is still the top garment enterprise in Taiwan on the current CHIC, which is the same size as last year.

Full service brings market opportunities.

Compared with previous years, the independent exhibition of overseas brands is a highlight of CHIC2011. According to the introduction, the scale of independent exhibitors will account for 45% of the overseas exhibition area this year.

In the overseas exhibition area of CHIC2011, besides the major exhibitions, the audience will also see a boutique Street named "Style Signature".

Here, the organizers will focus on high-end boutique products from Europe and the United States, with fashion women's wear, fashion casual wear and accessories.

In addition, in order to improve the efficiency of this year's exhibition, CHIC2011 organizers will also invite domestic shopping malls managers and agents to join the exhibitors.

During the exhibition, the organizers will set up overseas service centers to provide plation and escort services to overseas buyers.

I believe that this CHIC will fully demonstrate China's huge business opportunities as the most growing consumer market.