Wang Yiyang: Consumers Participate In The Clothing Brand Building Is The Ideal State.
There are two key factors in the development of a brand: first, the core personnel have a deep understanding of the industry and are quite sensitive to the changes of the times and life; besides, they must be good at communicating with business, because business itself is actually a form of expression of life style.
Turnover
These data are essentially the result of communication efforts.
Business itself is a way of communication, and buying and selling is also a communication.
Communication can achieve success and business; if there is no communication, the business will not be established.
In addition, I think the larger impact on the brand is actually the so-called individual, which can be said to be a personal style, or a hobby or a preference.
The future basic characteristics of Su Ran's brand can not be changed, and it can not become a very fancy brand.
Our own vision and creative style will not change.
However, we will reinterpret our brand according to the changes in the way of life in the whole society.
In the early days, Su ran was a designer brand. Now we also call ourselves "
Design brand
That is to say, no more emphasis.
Designer individual
Instead, he emphasized the characteristics of his design, and the design plan, sales behavior and brand expression were all centered around this characteristic.
The best brand should be the boundaries between the designer and the user.
In traditional management, designers have very great power. Brand has great power. In the future, such power will be dispersed. Users will be involved in brand building. This is very ideal.
In addition, I think people who are really new to the industry may not be in the industry.
In the final analysis, clothing advocates a way of life. Sometimes people in it can't see the change of lifestyle. Instead, they are people in the new economic field and cultural field. They can see more and see more widely. For example, people's understanding of many things on the Internet can represent the whole new trend.
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