"Buyer Integration Into China" -- 2011 China Fashion Buyer Forum Will Be Held Soon

In March 2011, the nineteenth China International Clothing and Accessories Fair (CHIC2011) arrived at the same time. At that time, the CHIC2011 China clothing business forum, one of the important events of the exhibition, was held by Chinese fashion buyer forum and clothing distribution.

This forum is sponsored by the China Apparel Association, the China clothing distribution retailers Joint Conference Secretariat, and is fully co organized by Shanghai soya Fashion Co., Ltd., with the theme of "buying buyers into China", guided by on-the-spot actual combat, based on market theory, integrating domestic and foreign professional wisdom, and jointly discussing the hot topics of the industry -- the development trend of the "buyer mode" in the domestic apparel market, and guiding the response ideas of the dealer industry market terminal mode changes, and innovating the business operation mode of the industry.

It is a grand gathering of the fashion dealers' elite management and management, and is the forefront of dealers' future wind vane.

Outlook 2011 China's clothing development trend

2011, what is the direction of China's macro economy? What is the development trend of China's clothing industry? Where will the development of Chinese clothing business go? How should apparel distributors grasp the economic opportunities? These are the core issues that many CHIC participants are concerned about. On this business forum, the leaders of the China clothing association will make a deep interpretation and speech on this topic at the height of the whole industry.

In 2011, China's macro economy shifted smoothly from "11th Five-Year" to "

Buyer's way of development VS buyer in China

Du Yuzhou, President of the China Textile Industry Association, has said that in the current fashion industry,

Buyers, as the prevailing market operation mode of international clothing terminals, have developed rapidly in Japan. When the traditional commercial terminals such as Japanese department stores and franchised stores are showing signs of decline, the performance of buyers' integrated stores is increasing.

In this forum, the organizers invited two senior Japanese buyers from Shimada Koji and Kamatsu Yasuhiro to study two topics of "Japan's model reference" and "buyer skills sharing - commodity planning techniques".

Learn from each other and lose your step.

In Japan, how to achieve rapid implant in the existing Chinese garment terminal mode is a topic that we must consider.

"Yi Gu" is an intellectual women's clothing brand of Shanghai's Sao Ya Fashion Co., Ltd.. In the operation of the "Yi Gu" brand, the buyer's mode was fully introduced, and the commodity department was set up. The department completely subverted the "control" and "deployment" functions, and extended to the design proposal and project proposal. It extended to the later stage of cargo tracking and retail strategy. The overall business operation of the "Yi Gu" brand was fully monitored by the uniqueness of the buyer's function, and the overall gross margin control of the "Yi Gu" brand was also carried out, so that most of the brand headache inventory problems were not becoming the burden of the enterprise.

In this forum, Ms. Wu Hongkun, general manager of Sao Ya Fashion Co., Ltd. in Shanghai, and MS. Zhang Yan, director of the Sao Ya fashion limited company in Shanghai, director of the original commodity and marketing department of "UNIQLO", will share with you on the "classic case analysis of the integration of buyers into China".

Buyers integrate into China

In the clothing business operation, the "buyer" starting from the product virtual operation mode, higher than the brand virtual operation constraints, so as to weaken the existence of the product, but also is the best platform for using the product itself to manage itself.

In a sense, their behavior has accelerated the promotion of all kinds of clothing to scale production in China.

The strength of destruction is the direct power of buyers to form the brand market.

Therefore, the buyer is known as the founder of the next myth in China's clothing industry.

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In China, buyers have been refined into two concepts: clothing enterprises, buyers and business buyers. They are also gradually accepted by brand enterprises and commercial terminals. How to adapt to this trend and guide the fashion buying mobile phone system to "test the water" at the clothing terminal has become one of the requirements of the new mode of the industry market.

Considering the changes of China's apparel terminal, the potential brands of China are becoming butterflies and international brands are coming. But the common feature of the two is that the strength of the brand is increasing. This change signal tells us that China's clothing business needs the intervention of buyer's mode.

For this reason, the organizer will also invite Chen Peng, Yao Xiaoyun, Shao Ligang and Zhou same domestic buyer training experts who have long experience in overseas buyers and engage in research on commercial terminal mode in China. Combining theory with practice cases, we will make a multi angle and three-dimensional introduction and experience sharing on the topics of ingenious construction, optimization of profitability, support for retail sales and interpretation of fashion trends.

They will intercept the essence of overseas buyer models such as accurate ordering, merchandise tracking, commodity planning, information feedback, and timely analysis of data. Combined with the main domestic market terminal modes such as domestic clothing agency and trusteeship mode, we should innovate the "Chinese style buyer model" that is suitable for the domestic market, so as to realize the innovative thinking of "buyers integrating into China".

In this era of information explosion, various models and theories emerge at the historic moment and deserve our consideration and study. We believe that through the holding of the China Fashion Buyer forum, we will introduce new thinking patterns for the development of China's garment market terminals, and develop a debate on the development of industry terminal mode.