"Three Pillars": The Perfect Brand Award Evaluation System
In March 18th, China International Clothing and clothing Expo held a press conference, Wang Zhuo, Secretary General of the China clothing association, made a special briefing on the seventh annual Chinese clothing brand annual awards.
According to Secretary General Wang Zhuo, there are several differences between this year's assessment and the past.
First, the original 100 billion yuan in the country.
Market
The business survey taken by the responsible person is changed to the business associate probability statistics, that is to say, the existence of the clothing brand in each shopping mall is counted, so as to obtain the coverage rate of the single clothing brand in the whole country.
Half of the "grand prize" selected 15 provinces and cities, ten commercial important commercial streets and more than 100 key billion dollar shopping malls as the survey list of commercial coverage.
Second is to increase consumer behavior analysis, through the survey of consumers, you can collect from all parts of the country.
Consumer
The feedback voice is a powerful argument for nomination review of Palace of the Earth.
With the above two indicators and industry experts' investigation, a three praxis evaluation system has been formed, which has further stabilized the market inspection principles of the annual awards of Chinese clothing brands, and has also reflected the objective, fair, just and open evaluation criteria of the award.
Secretary General Wang Zhuo said that this year's "big prize" has been widely disseminated, and there have been some changes. This year will be televisions, weekly magazines and fashion.
Magazine
Such as the way of three-dimensional dissemination, expand the audience, let more people pay attention to the Chinese clothing brand annual award.
This year's "grand prize" also joined the tourism satellite TV to return to the big screen. With the golden time of 80 minutes in the evening, the banquet for the "grand prize" award ceremony was presented to hundreds of millions of viewers.
(Nanyang)
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