Fashion Week Becomes Celebrity Gathering &Nbsp; Who Is Watching Fashion Clothes?

March 19th hearing recently, New York, London, Milan, Paris international four fashion week 2011/2012 autumn winter series is in full swing.

Apart from paying attention to the next season trend costumes on the T stage, people are also attracted by the star guests sitting in the front row of the show. Some of them even grab the fashion trend and attract busy photographers and journalists. Fashion week has also become a great party of celebrities.

However, how can such a way of inviting stars bring much benefit to the brand released by fashion week?

The change of exhibition mode

In Milan fashion week that ended shortly, Chinese movie stars Zhang Ziyi, American pop queen Katyy Perry, and movie star Katie helm have all appeared in the release show. In New York, celebrities such as "gossip girl" Blakee Lively, British tide man Alitan bell and New York celebrities Olivia have participated in the publishing and publicity activities of the brand series.

Back in 1858, French fashion designer Charles Frederick Voss (Charles Frederick Worth) opened a fashion store for the first time to hire real models for display.

As the stars are now in support, the reporters are very different from the fashion show. The models then stroll around the exhibition hall of the high fashion salon to show their costumes for customers and journalists.

The fashion show began in the US Department Store in nineteenth Century, followed by the French fashion parade, and its theme became a display of European costumes to American consumers and journalists.

But during World War II, the fashion process in Paris was interrupted, and Eleanor Lambert, the American propagandists, launched her brainstorming.

She gathered all American designers to join the weekly fashion announcement called Press Week.

Reporters began to notice that American designers began to get their trust in magazines.

Such weekly fashion releases continued until 50s of last century until many designers decided to go solo.

In this difficult thirty years, this form of fashion is very stable.

Each designer releases their own clothing, and buyers, main customers and celebrities are involved in these shows.

For example, in his last show, Houlston, the designer, invited the then Hollywood star, Liza Minelli (Liza Minelli).

Transformation to commercialization

However, in the past twenty years, this form has undergone significant changes.

In 1989, the Internet began to spread all over the world.

In 1992, Vern Maris, director of the fashion week of New York, promoted the first New York fashion week, promoting fashion and promoting a coexistence of competition and cooperation among designers.

In the early 90s of the last century, Italy designer Jenny Versace (Gianni Versace) invited movie stars Stallone, singer Prince and Tu Pak to let them join the show. This idea made the fashion world once again boiling.

In the late 90s of last century, celebrities had become the support and support of fashion shows.

In February 1999, American designer Tommy Hilfiger (Tommy Hilfiger) invited stars Andy MacDowell, Mark crath, Lenny Kavitz, Maxwell, Mya, Weklev Jean, Samuel Jackson and Gavin Rossdale to gather popularity for his hair show.

Fashion week has become a commercialized operation for many years.

Celebrities are attending fashion week because they can get a 6 digit attendance fee there.

But people do not know what the future of these celebrity effects will be.

Some famous designers, such as Marc Jacobs in the US and Carolina Herrera, have more or less reduced the star effect of the brand launch. The front row of the audience for fashion distribution has become insignificant to them, especially those quite well-known brands. Mark Jakob, Jacobs

Those relatively unknown brands still benefit from inviting celebrities.

However, some brands simply abandoned the fashion week, for example, Gareth Pugh created his 2011 spring summer series publicity films; Zach Zac (Pugh Posen) chose to make a picture album of 2011/2012 autumn and winter series; the famous Tom Ford (Tom Ford) also released a new series in a private way.

After all, not the most famous stars sitting on the front row of the fashion week show can save a disappointing fashion series.