The Brand Of National Shoes Leads The Consumption Trend &Nbsp, And Goes The Way Of Upgrading.

A lot of post-80s people know that when they were young, they were used by the Volkswagen, such as power shoes and release shoes, which were portable, practical, wearable and inexpensive. The shoes had been popular to the 1980s since the early liberation period. After thirty years of reform and opening up, they were still low-grade shoes often worn by farm labourers, but now they suddenly become fashionable shoes.

Then, looking back at the development process of domestic shoe brand, how to recognize the change of consumers' mental needs and lead the consumption trend?

First, use

When innovating customer needs, shoes enterprises must be based on products or services, and the customers need more value and desire attached to products.

A pair of relief shoes worth 7 or 8 yuan has been sold for 75 dollars abroad, which is comparable to Nike's shoe giants.

It is a shoe making enterprise that has made innovations in product technology, so that consumers can further recognize the essence of the brand and gather on a single product, thus causing the consumer to create a product.

The industry analysis: "this is not the release of shoes.

It has no strong rubber smell and is not smelly enough to wear. The wind blows and breathes, and it has waterproof function. It is more wearable, more comfortable and more fashionable.

If you describe it in one sentence, you will wear it comfortably and lazily.

It can be seen that consumers pay more attention to health and comfort when choosing products.

At the same time, these old Chinese products have been repositioned in R & D, and have accumulated a number of patents and functional products. In this competitive market environment, it is undoubtedly the best tool for competition.

Second, consolidate long-term growth goals with action.

After the accumulation of good brand reputation and product size, Chinese footwear manufacturers should also reflect on how the brand positioning its own sustainable development goals and value orientation, so that products and services stand out, if only continue to pursue high quality, low cost or high quality.

In the current economic situation, it is particularly important to draw up the development route map.

The essence of brand development is to communicate with consumers in an easy way and compete for consumers' mental and mental resources.

For example, the shoes of Huili quietly used the real action to make the name "made in China". It was constantly improved in technology, and the original upper shoe was changed from hand-painted to a more neat machine. The glue that adhered to the sole of shoes was also changed to a lighter, lighter colored gum by technological research and development.

Finally, we should use the name culture to interpret the characteristics of the enterprise.

Nowadays, consumers' shopping psychology should be especially concerned by shoe brands.

Nowadays, the pursuit of "individual culture" by young people has made the cash old shoes and domestic products popular among young people.

Today, with the development of personalized demand, there is no strong corporate culture, no outstanding enterprise values, enterprise spirit and corporate philosophy belief, and no brilliant management strategy can be achieved.

Therefore, establishing the brand culture with the core of the first value is the key and must be implemented and disseminated in every possible way.

For example, "leap shoes", which is playing the advantage of existing patents and design and research and development, has made the brand of national brand, extending from seamless docking technology to the entire supply chain, manufacturing chain and sales chain, and trying to create a national brand with Chinese characteristics, and soon let fashion people discover its cultural value.

Epilogue

The sharp change of old shoes gives us a pleasant surprise and proves to us that it is constantly innovating and changing.

It can be seen that these old shoes themselves contain too many emotional elements. From 50 to 80, there are some memories and feelings about this brand. Whether it is the product itself or the good memories associated with it, it is the brand capital of the old shoe brand because of historical accumulation.

We believe that the national brand of the old shoe industry can always maintain a strong reputation in the future market. We also wish that the brand of the Chinese shoe industry can rekindle the fashion trend with the classic "made in China" and lead the national brand to go up to the upgrading era.