CHIC Women'S Clothing Exhibition Area: Colorful And Colorful

In the year 12th Five-Year, CHIC2011 mirrors the momentum and strength of China's garment industry upgrading and brand growth.

This exhibition has more than 600 local clothing brands, occupying nearly 80 thousand square meters of exhibition area.

In the new five years of industrial pformation and upgrading, the brand is eager to inject more fresh ideas and resources into the exhibition and develop a wider market channel through professionalism and authority.

Compared to men's wear, fashion and leisure sports hall, the women's wear hall is more colorful.

The exhibition area of 23 thousand square meters has gathered more than 100 women's clothing brands to compete with each other, showing that female consumers are more aggressive and progressive in pursuit of fashion.

Hangzhou women's clothing brand is still one of the most shining "heroines" on CHIC. Women's diaries, ancient wood sunset, FAIRY and other brand representatives are emanating the new Hangzhou style with graceful and gentle trend.

At the same time, the famous women's clothing brands from other cities such as the euro Bruno, the left and right years, the playing, the Shu Lang, the riddle, and the Yi Jia Yong also show different brand cultures and styles.

The women's clothing brands such as Ms Shang and so on have been grasping both the network channel and the physical market channel. "New channel brand" joins CHIC, which not only lays a higher platform for the new development path of the traditional market channel, but also provides more experience, inspiration and help to the offline brand of "network sales" hesitant.

At the same time, Loya, Honeys, OLIVEdesOLIVE and a number of young women's clothing brands from Japan went into the women's wear exhibition area, with their proud market reputation, competing with many women's brand brands in the country, so that the women's wear exhibition area has a more vibrant fashion color.

The brands from Shenzhen came to the CHIC for the first time in 2010. Su Dabao, the famous sand painting master, told the story of sand and time. The "sand culture" created by the years was unique, bringing the visual feast to the industry, and at the same time, it led the industry to pay attention to and ponder over the cultural journey of Chinese clothing brand.

In 2011, around the years, CHIC went on to continue to work together with powerful media to spread the elegant "sand culture".

What is worth noting is that the underwear exhibitors in women's wear hall have doubled and doubled. Compared with 2010, with the growth of per capita GDP in China, the concept of life is changing, and the desire for high taste life is more intense than ever before.

Therefore, a more professional and high-end brand of underwear and home clothes has come to the forefront, and is about to debut in CHIC2011.

At the same time, a group of knitted underwear clusters, which originally only made foreign trade, saw a broader market prospect from the domestic market in the wave of the international financial crisis, and started to build their own brands. The underwear exhibition area set up by CHIC2011 can not only meet the needs of this part of the brand in the early stage of opening up the market, but also further cultivate and promote the development of the underwear market.

The famous underwear brand Ordifen and its young brand ruby are reappearing in the CHIC. The Canadian style underwear brand Mei Ting will invite the famous model Qiqi of Hongkong to compete for elegance. In the home furnishing brand, Gad Dinah from France deserves attention. Its CHIC goal is very clear and is intended to enter the high-end shopping malls.

In the process of pformation and upgrading, Chinese women's wear brands can only find a way of value for themselves by constantly reassessing themselves and discovering themselves.

And through the CHIC platform's delineation, the Chinese women's clothing brand will surely emerge more colorful.