Mcdonald'S Mode: B Level Talent, A-Level Performance

Let's look at 3 examples.

The first is a counterexample.

In the field of professional services, first class strategic advisers,

It was not until the advent of IT that the pattern began to change.

In the 80s of last century, Andersen and IBM began to get involved in IT services, such as the implementation of the package software system.

In the new business mode, the software system itself constitutes a standardized backstage. The front desk consultant can only learn the functions of one or several modules, such as finance and logistics management.

In this way, India and China's IT advisory bodies have gained unprecedented opportunities. Through low-cost and standardized services, they gradually encroached on the site occupied by international large consulting companies. IBM also built up over $50 billion of IT and business consultancy with this model.

Of course, there are many positive examples.

A well-known real estate company chairman has been very keen to enhance the leadership of enterprises, and pay special attention to the development of item company general manager's comprehensive ability.

According to the requirements of the chairman, the project general manager should be able to do dirty work (Public Relations) and work hard.

However, it is hard to cultivate an omnipotent general manager, and even find people who have potential to cultivate. Not to mention, it is hard to cultivate them, so they resign to take the development projects and get rich.

Later, the chairman wanted to understand that the general manager of the project is important, and the standardization of the background system may be more important.

Therefore, the chairman began to give up efforts to search for talents, instead of simplifying the management of item company, and giving the complex problems that need to be dealt with in operation and operation to the backstage. For example, the Finance Department of the company set up a cost model of investment and construction projects, and any budget, budget and accounting needed by the front end item company is handled by the finance department through the IT system.

The final story may be more interesting and more convincing.

Many health care products companies that have been famous for 10 years ago are now gone, and lung ridge has successfully pformed from health products to the first brand of China's cosmetics industry.

When I visited chairman Xu Zhiwei, I asked him for this question.

He specifically asked people to take out two promotional boards with 2 meters wide from his office, and the headline was "inspiration from carpentry thinking".

15 A4 sheets were pasted on the first board, 1 of which were exported to Japan, and 11 of the detailed design and process standards needed to process this niche work. In addition, there were 3 data sheets.

On the second board, it is the specification and standard of a domestic furniture product. Besides 1 finished drawings, there are only 2 sheets of paper design and process specification.

Graphics are the best language.

Two phase comparison, the conclusion is very clear: 11 pages of detailed standard chemical sequence reduced the demand for carpenter skills, and 2 page blurred process specification requires skilled craftsmen to complete the required works.

In the words of chairman Xu, there are standards and norms. 7 years of carpenter's master can make 10 years' experience that master can accomplish by experience alone. With standardized system, even if there is no master teacher, the international standard can be achieved.

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According to McDonald's mode, B talents can also create class a performance.

Iron barracks (standardized backstage), flowing soldiers (simple front desk).

This is the only way to go from guerrilla to regular forces.