The &Nbsp Signed A Cooperation Agreement With China Textile Industry Association, And The Textile Industry Started "Tens Of Millions Of Projects".

A few days ago, Sun Ruizhe, vice president of China Textile Industry Association, signed with Hong Zhaoming, chairman of Limited by Share Ltd, chairman of the world bank. Cooperation agreement Declare formally K-boxing It became the first batch of first batch of "China Textile and apparel brand building and supply chain management pilot enterprises".

At the signing ceremony, the reporter interviewed Sun Ruizhe, vice president of China Textile Industry Association, executive vice president of China Fashion Color Association, and vice president of RBA's men's clothing, and discussed the development direction and key work of China's textile and clothing brand building.

Textile industry starts " Tens of millions of projects "

Jinjiang Economic Daily: what kind of background has the China Textile Industry Association put forward?

Sun Ruizhe: the next five to ten years will be a critical period for China's textile industry to make a comprehensive sprint to the "textile power" target. Technology, brand, talent and sustainable development mode will be the decisive factor for us to realize the leap of textile manufacturing power to create a strong country in textile industry. Among them, speeding up the construction of textile industry brand, improving the contribution rate of the brand and realizing the successful transformation of the textile industry are the only way to realize the goal of the textile power.

China Textile Industry Association attaches great importance to brand building. In order to further guide and promote brand building in the whole industry in the year 12th Five-Year, the association has drafted and is about to release the "12th Five-Year" brand development outline of the textile industry. According to the "Outline" plan, this year will first start the evaluation of "China textile home textile 100 strong brand building demonstration enterprises". The work will be jointly promoted by the seven ministries and commissions such as the association, the Ministry of industry and the Ministry of industry, and so on.

Liang Yong: in terms of brand, the textile industry is planning a target, called "tens of millions of projects": hundreds of regional brands, thousands of national brands, and the output value of brand enterprises reached trillions. There are many factors that affect brand, one of which is very important, that is, to have excellent quality, to have the ability of integrated innovation, must be the benchmark of the industry, and be able to shoulder the social responsibility.

The purpose of setting up the pilot enterprises of China's textile and clothing brand building and supply chain management is to guide these leading brand enterprises in the leading position of the industry under the state's key support, to play their advantages in brand building and technological innovation, and actively explore strategies that are consistent with the direction of the national industrial development plan and realize their own brand leaping, so as to make a useful exploration for enhancing the competitiveness of China's textile and garment industry.

Supply chain management is the core of brand building.

Jinjiang Economic Daily: many people in the industry have mentioned that supply chain management is the most important part of brand building. How do you think about it?

Sun Ruizhe: the brand building of textile industry is a systematic project. In terms of industry level, its core lies in the perfection of industrial chain and the efficiency of collaboration and integration innovation among various links in the industrial chain. As far as the enterprise level is concerned, its core foundation is enterprise supply chain management.

Good supply chain management can effectively integrate the supply chain resource integration innovation with the concept of responsibility and sustainable development, effectively guarantee the excellent quality of enterprise products, reduce the purchasing cost and logistics cost of enterprises, improve the response speed of enterprises to customers' needs, enhance brand reputation and influence, and ultimately enhance the market competitiveness of enterprises.

Lian Jin: enterprise brand construction should pay attention to the innovation of supply chain management. This innovation is mainly reflected in the collaboration and integration efficiency of all links in the industrial chain. Take the example of "strong power", before the cloth can reach the garment enterprise through the dealer first. Now, the power can be sold directly from the distributor, directly combined with the cloth manufacturer, and the new material developed exclusively exclusively for the strong fighter, which will form the market competitiveness and brand enhancement effect. {page_break}

Market demand will become more fashionable.

Jinjiang Economic Daily: take this year's new press conference as an example, can you talk about the future market development direction and how to grasp the world trend?

Liang Yong: power last year became " Chinese jacket color research and development base "Over the past year, the company has attached great importance to the use of color, and has made significant progress. Its new product launches this year also take "color and mirror" as the theme, and the two major mainstream of natural color and technology color have been reflected.

From the increasing use of color in enterprises, we can see that the fine color difference can bring different feelings to consumers. Color has entered the era of refinement, and has become a manifestation of consumers' emotional needs. It turned out that our national brand has been developing continuously in quantity expansion, and now it has been transformed from the pursuit of quality to the pursuit of taste. Global market demand has become more and more fashionable, and color is a manifestation of fashion.

Lian Jin: the newly released product is the design and research direction of the company after market research and summing up the sales situation last year and combining with the prevailing trend. At present, the demand for the whole market is becoming more and more fashionable. Therefore, what we present will be more fashionable. We hope that through the end of the design, the monotonicity of the jacket will lead the business casual men's clothing to be more fashionable. This is also an important direction for the market demand of the last two years. After co operating with the fashion color association, this is still ahead.