Shenzhen Duty-Free Shopping Malls Are No Longer &Nbsp; Prices Are Not Cheap.

Earlier to Shenzhen duty-free shopping malls, often directed at the Hongkong and foreign goods, the variety of goods and the mainland has never seen.

But in Shenzhen, where openness is increasing,

Recently, a number of reporters visited Shenzhen's Glenn day duty free shopping mall and found that there were not many customers in the mall with hundreds of square meters.

Shop assistant told reporters that after 1997, with the cancellation of preferential tax policies, duty-free shopping malls no longer "duty-free", lost the price advantage, and other shopping malls homogenized competition, business is becoming more and more slack.

Miss Wang, who lives in Huaqiang North of Shenzhen, told reporters that once she saw the Gutan duty free shopping mall on her car, she got off to go shopping, and felt that there were not many brands in the duty-free shops, and the price was too expensive. The shopping malls from the business area to the comfort level were not as good as the Mixc and CITIC Guang Chang.

What's more, some international brands are hard to find, and it's hard to attract fashionable crowds.

Although there are fashion brands here, there are not many styles and prices are not cheap.

Shenzhen netizens, named catcat, also say that Shenzhen's duty free shopping centres have lost their original style these years.

In Jin Guanghua, the Mixc, Maoming and other large department stores in Shenzhen, sales of clothing and cosmetics have taken the lead.

However, reporters in the glade cloud duty-free shopping center to see, in addition to the brand style is relatively thin, more see is unknown brand.

Although there are also top clothing brands such as Versace, Ports and GIADA, the styles are relatively single and are scattered on clothes hangers. They are not carefully classified and make people feel that they are not commensurate with the "world-class" status.

The salesperson told reporters that at present there are only a dozen brands of clothing in the mall, and there is no mass purchase of new clothes.

"Many styles are 50 percent off, and now they are very cost-effective."

Similarly, the Glenn cosmetics area occupies only one corner of the corner, with an area of only six or seven square meters.

Not only the international luxury brands such as Lancome, Chanel, Gucci and so on, but also the mainstream L'OREAL, Maybelline, Clinique and so on.

It is understood that L'OREAL shampoo counters were also placed before the mall. However, due to the higher operating costs, there was no obvious price advantage compared with other shopping malls in Shenzhen, and later they were withdrawn.

On the first floor of the mall, there are top brands such as Rolex and OMEGA on the first floor, but the optional styles are very limited.

A brand store on the two floor, besides its own brand, has also represented more than ten brands of clothing. It feels like a private clothing store. The reporter has taken a rough look at the clothing of this store and found that the price of clothing sold here is generally over several thousand yuan.

Tax-free shopping centres should be targeted at high-end markets.

Cyril Camu, President of the world's first line brand, said that duty-free shops are the focus of the world's top luxury brands, and most of them come from international business and tourism.

These groups are the target consumers of international luxury brands.

The world's largest duty-free shop operator, DFS global duty-free shop, was founded in 1961 and has always sold only luxury goods. Today, DFS has more than 150 stores in the Asia Pacific region and the East and west coast of North America, where many of the world's top brands are available, and the price is much better than that of its shopping malls.

There are several duty-free shops in Shenzhen, but for a variety of reasons, most of them disappear from the vision of Shenzhen people.

In 1987, Shenzhen's first duty-free shop opened in China World Trade Center. In the past 24 years, Shenzhen's duty-free business has gone through a flourishing decline.

The most prosperous period was 1996, when sales of duty free stores in China World Trade Center amounted to more than 500 million yuan, with a maximum sales volume of 6 million yuan per day.

After 1997, with the cancellation of preferential tax policies and the emergence of other department stores, the business of China World Trade Center duty-free shopping malls in Shenzhen rapidly declined.

At present, the duty free shopping centers in Shenzhen are all struggling.

Reporters saw the cosmetics counters on the two floor of the mall. Most of the brands sold here are Hongkong brands, ranging from dozens to hundreds of dollars.

A saleswoman said that although the cosmetic brand is not well-known, its quality is very good. It is an international brand, and the price is more affordable. It is a brand recognized by old customers.

Shenzhen people want goods to be complete and cheap.

In a recent afternoon, the reporter came to the duty free shopping mall again, and saw that there were only a dozen customers in the mall with hundreds of square meters. Most of them were middle-aged women aged forty or fifty or so.

"I often come here to buy some soup materials, because most of the materials are imported from Hongkong."

Ms. Zhang told reporters that the price of these soups is not cheap, but they are mainly for convenience.

Whether the duty-free shopping mall can flourishing depends on whether it can provide consumers with more convenience and more choices.

The reporter interviewed several Shenzhen residents randomly in Shenzhen. They shared the same view: "the duty free shopping center in our mind should be like the high-end department store in Hongkong. The goods are complete, the price is cheap, the choice is large, and it is best to buy anything."

The reporter also interviewed and interviewed an employee of the duty free shopping mall in Glenn day.

The employee told reporters that at present, the mall is doing business with old customers, relying on product quality and service quality.

At present, the brand and goods are not rich. On the one hand, because of the special geographical environment, the brand can not be young for the time being. The market has also introduced low-grade brands, and the sales volume is not very satisfactory.

On the other hand, the duty free shopping mall is still groping for customers' consumption "taste", striving to do a good job in consumer positioning and trying to meet the needs of customers in the new business environment.