To Alleviate The Cost Pressure &Nbsp; Fabric Providers Multifaceted Docking Garment Market.

Core tip: when undertaking scientific research and innovation, fabric enterprises should always pay attention to market research and grasp.

Under the many difficulties of raw material price increase, labor shortage and labor cost rising, if we can design, quality,

Docking with fashion designers

The innovation of fashion and technology complements the development of industrial chain.

In March 29, 2010, in order to encourage fashion designers to use Chinese high-quality fabrics to design, and let Chinese fabric enterprises take the stage of design, China Fashion alliance pioneer design and release series activities began in Beijing.

Huang Zhixiang, general manager of Xiang Xing textile company, believes that the competition of the fashion industry is stepping into the competition among the industrial chains. This activity is of great strategic importance not only to the fabric enterprises, but also to the integration of the industry, the upgrading of the industry and the promotion of Chinese fashion discourse.

Chai Fangjun, general manager of Shanghai Ding Tian Textile Co., Ltd., said that such cross-border innovation and exchange activities greatly improved the overall soft power of China's textile fabrics.

In fact, in order to maintain the leading development advantages in the post crisis era, many fabric enterprises began to seek breakthroughs through innovation, while enhancing the added value of fabric products and brands.

For example, a number of enterprises and domestic and foreign textile research institutions to carry out in-depth technical cooperation, through innovation to enhance the technological content of textile fabrics, through technological innovation to consolidate cost advantages.

And the deep integration with designers is also an important measure to pboundary innovation, and the value of creativity is reflected by innovative works.

As an important factor, creativity has become a soft power to enhance brand value. How designers can find creative points between their specialty and fabric, let fabric enterprises and garment enterprises feel good about each other, so that clothing brands have more lasting combat effectiveness is the basis for designers to ponder over problems.

Huang Zhixiang told reporters that the designer's creativity must be integrated into the enterprise team to understand the carrying capacity and market demand of the enterprise, and design the sales team and consumer groups to pursue what they need.

The aesthetic tendency of product development and the actual needs in product production are determined by the market in terms of how to combine and balance these two aspects.

He thinks, "whether the level of fashion creativity of domestic enterprises can be improved rapidly depends on whether they can pass the fashion creativity to the upstream and downstream, so that the upstream can provide materials that conform to the fashion and creativity and guide the downstream consumption.

The whole supply and demand chain information and benefit sharing is the key.

Whether the cloth sells well or not is directly related to the design concept.

In May 7, 2010, another exhibition of fabric enterprises and fashion designers zero distance docking was held at the China Textile City International Convention and Exhibition Center.

Wang Baoyuan, the top ten fashion designer in China, just went to the market shortly after he was introduced.

In a town, Wang Baoyuan made a few strokes, a fashion, smart dress on paper.

The boss of the retail department said he liked it, and Wang Baoyuan only sold 1/10 yuan and 500 yuan for his price in Beijing.

Although his boss is attracted by his works, he feels that "things are not worth it".

But finally accepted the price, promised to make payment after clothing.

Unexpectedly, after two months, the fabric in the shop was sold out.

It can be seen that the perfect docking between fabric enterprises and designers can bring greater economic benefits to enterprises.

Relatively speaking, a good design must also be attached to high-quality fabrics, so as to fully reflect the designer's creativity.

Because fabric design is different from costume design, it is not only an artistic expression that reflects the designer's idea, but also a product of integration with technology.

Docking with purchasers of garment enterprises

For a garment product, fabric is the basic material of this product, which directly determines the quality and location of clothing.

How to purchase effective fabric in the purchasing department of garment enterprises directly affects the follow-up work.

"As a purchasing agent, we need to know the characteristics of the purchased fabrics, the market situation, the production and quality control of the suppliers. In addition, we need to know the relevant information of fabrics in a timely manner, like designers, through exhibitions, networks and other carriers."

Li Dongmei, purchasing manager of water boy clothing, who has ten years of purchasing experience, said.

Li Dongmei introduced that in the procurement process, designers usually put forward requirements, including raw materials, style positioning, price and so on, and then combined with market research to screen suppliers, so as to achieve the unification of supply and demand.

Buyer's knowledge of fabric structure, fabric characteristics, dyeing process, finishing process and other related knowledge will directly affect the purchasing effect.

"For children's clothing, the fabric used is mainly cotton. When the fabric is selected, the yarn and density should be paid more attention. Combing and gauze fabrics will be more popular.

This material is very smooth, soft and very comfortable to wear.

Li Dongmei explained that there are two main criteria for choosing suppliers: one is the stable quality assurance; the other is the unity of the two sides' ideas and ideas so as to ensure effective communication between them.

Since purchasing fabric in 2001, Cai Ying, purchasing manager of Ordifen International Group, has nearly ten years of experience in knitting fabric procurement.

Cai Ying introduced: "we usually choose some certified enterprises as long-term customers, such as Lycra certification.

In addition, suppliers with authoritative, industry recognized reputation, and yarn suppliers with quality production and development capabilities are our targets. These enterprises can provide protection for product quality and service. "

International fashion docking

In October 10, 2010, the heads of eighteen Shishi fabric enterprises went to Europe to investigate and return home. They discovered new business opportunities from the European and Greek European countries with "world vogue vane".

It is understood that eighteen fabrics companies in Spain, Portugal, Greece and other European countries, they took some of their own research and development of new fabric samples.

Among them, innovation and other cloth companies, especially for the low carbon and environmental protection requirements of the developed countries in Europe, have brought some new fabrics developed from corn fiber and bamboo fiber, and some fabrics which have the advantages of UV protection, bacteria control, moisture absorption and breathability, and have great advantages in hand feel and comfort.

When visiting Europe, many fabric enterprises went deep into the local clothing market to understand the fabric quotes and information, and procured clothing produced by other countries in the local market.

On these apparel fabrics, Shishi cloth enterprises see the new trend that will be popular in 2011 and the next few years, as well as the new demand of European consumer market for new fiber and fabric quality.

They found that clothing in the market of developed countries has great demand for functional fabrics of medium and high grade cotton, especially cotton and cotton blended fabrics.

Therefore, the leader of the creative industry company believes that Shishi should strive for the opportunity of fabric direct export in the future, and sell the Shishi fabric as an independent and distinctive product to foreign countries, so that the Shishi fabric brand will become a foreign market.

It is worth reconsidering that in the breakout of technology research and development, some R & D fabrics enterprises have invested a lot of costs, and have developed new products. However, they are unable to get the embarrassment of clothing brand customers because of their incompatibility with market demand.

Therefore, when undertaking research and innovation, fabric enterprises should always pay attention to doing market research, grasp market trends and trends, effectively link the R & D products of textile enterprises with garment enterprises, reduce the pressure of homogenization competition, and find a breakthrough to enhance the added value and gold content of products, which is the direction of the development of the industry.