Mobile Universal Real Name &Nbsp; Brand Innovation Of Children'S Wear Industry.
In our country, children's clothing industry is a huge potential market. Many businesses are involved in it. Undoubtedly, it brings fierce competition.
In the same industry competition, how to establish brand quickly and win the recognition of consumers?
Mobile universal real name service
The first step was brand marketing.
Road to innovation
。
Hongkong golden blue clothing International Group Co., Ltd. was founded in the late twentieth Century, is a professional manufacturer of foreign trade clothing, and has attracted a large number of high-level professionals.
In 2001, it began to enter the Chinese market. It is located in Foshan, the third largest city in Guangdong, which is known as the "famous town of children's clothes in China". After years of development, it has formed a professional children's clothing company integrating development, design, production and sales, and has modern standard factory room of nearly 10000 square meters.
Over the years, the company has taken the responsibility of "protecting product quality and paying attention to children's health" as its responsibility, honesty, law-abiding, solidarity and cooperation, and enterprising spirit.
The company attaches great importance to product quality as well as corporate culture.
Ginlan
"Brand children's clothing, therefore, has won the love of the vast number of consumers and the support of many partners.
When the mobile Internet quietly changes people's lifestyle and consumption consciousness, the senior managers of the company, who already have a certain market base, are acutely aware of this phenomenon.
Although the customers of the group are children, they actually decide that they are their parents.
These policy-makers were born in 70s and 80s, and have the habit of using web to search for life information, and are easy to accept new things.
The rapid growth of the mobile Internet's main visitors and these parents have a large part of the intersection. These are both parents and mobile Internet users, and the probability of choosing children's clothing information on the mobile Internet will also be great.
Mobile China Mobile launched the mobile universal real name service based on mobile Internet. It can be used in mobile phone browsers, mobile search engines, and mobile commerce platforms. These three mobile Internet platforms are universal. No matter which way the user visits, they can quickly and accurately enter the corresponding mobile website built on the purchase of mobile universal real name service.
In this way, mobile universal real name can provide brand exclusive domain for enterprises, provide mobile business one-stop channel to help enterprises achieve marketing breakthroughs and achieve brand breakthroughs.
Mobile universal real name can be a brand new market for small and medium-sized enterprises.
It is not long ago that the mobile universal real name went into the management of the company.
As the most potential promotion method of China Mobile Internet, mobile universal real name will undoubtedly bring relatively more value points to its users.
The mobile Internet has provided a brand new platform and broader development space for the vast number of enterprises after the already developed and mature traditional Internet has become a battleground for businesses to publicize.
After buying the mobile universal real name, and with the help of Mobile China network, the managers of golden orchid immediately felt the distance between their enterprises and their peers, and the difference between them and other enterprises in the way of sales, negotiation and brand building.
This difference makes Kim LAN Na known by more and more mobile Internet users.
The original expectation is that the brand of golden orchid is going deep into every parent's mind. Parents are more willing to buy quality brand products for their children compared with those quiet and nameless enterprises.
Seeing this change, the prime minister said: mobile universal real name, so that the brand added value of Jin Lan Ya is going smoothly.
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