Lace Industry Inspired Design Inspiration &Nbsp; Drive The "Butterfly Effect".

The lace industry has become an industry in China. It should be traced back to the late 80s of last century. With the lace industry in Taiwan taking root in the Pearl River Delta region and gradually expanding to other regions, many lace industrial clusters in the Pearl River Delta region and the Yangtze River Delta region have been basically formed.

Up to now, a number of leading enterprises have emerged in the industry.

For example, the Oriental lace has accumulated a large number of large customers since it has been developing in the mainland for a long time, thus forming a relatively fixed source of tourists. Daejeon is winning by scale, while Ningbo Meng Heng is combining physical factories and professional service teams.

Has gradually evolved from decoration to an art.

Nowadays, the demand for lace in clothing industry is getting higher and higher. It is no longer limited to the previous mesh, water soluble, cotton, polyester thread, but also tends to be comfortable and light fabric, cotton thread, PP line, artificial cotton and other materials. There are more and more kinds of lace requirements.

The decorative function of lace is widely used in women's clothing, underwear, children's clothing neckline, cuffs, hem and so on.

In addition, a full range of costumes are decorated with lace, such as

Industrial development first focuses on designer's "heart"

The use and promotion of lace are also restricted by many factors. The procurement of these excipients is dominated by purchasing personnel, but the decision makers are designers.

Lace is an excipient that can be used on clothing. Whether it is used or not is related to the artistic temperament of designers and the fashion elements they get.

Since designers are the decision-makers of lace use, lace enterprises should strive to provide various conveniences in order to win the market, so that designers can get as many lace information and resources as possible, so as to seize the designer's "heart".

Usually, designers get lace materials mainly in three ways: one is the lace accessories market; the two is online; the three is the lace manufacturers of cooperation.

Designers from the Internet and the market to get lace material is an initiative behavior, if enough material online, designers need not go to the lace professional market.

Only when the material is not enough, will designers go to the professional market to find what they need.

The designer gets material from the co operative company is passive behavior, the reaction cycle is relatively long, designers usually do not take the initiative to get information, so the lace factory has the possibility of adopting the lace pattern will be relatively small.

Only when the designer picks up the samples himself, will he ask the partners for quotation, proofing and production.

Therefore, lace manufacturers themselves should strive to open more channels to create opportunities for designers to interact with lace to seize the designer's "heart".

Inspiring design inspiration

In China, most fashion designers are busy with a lot of fashion design work, so there are very few original designs, basically based on copy.

But reasonable copies can also be made.

Often, the discovery of "one point" will lead to a series of design inspiration.

To create a "point" that attracts designers' eyeballs to stimulate their creative inspiration, lace enterprises should be good at making use of this to drive the "Butterfly Effect".

According to different seasons, Ningbo Meng Heng puts out some typical lace matching garments, so that salesmen can visit customers with clothing or pictures of ready-made clothes to arouse interest of fashion designers.

In order to let more designers know the new lace products, Ningbo Meng Heng also used the occasion of professional exhibitions such as Garment Accessories Expo, and launched various lace site distribution activities in different seasons, with garments and finished products as display objects, through the form of models, walking shows and still life exhibitions, so that the functions of flower edges as garment accessories can be vividly interpreted.

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Multi channel exhibition promotes marketing space

In order to facilitate designers to stay away from home, they can get a lot of lace material, and also provide the largest selection space for designers. Ningbo Meng Heng has created a network space platform for terminal lace users. Just like Tencent's fashion show, designers can simulate different lace on different clothes, so that the viewing effect is convenient and intuitive.

The purpose of the promotion mode is that when designers choose the desired lace samples on the website, Moheng will send samples according to their needs, and long-term cooperation will also attract the attention of other customers.