Hongkong'S Fashion Industry Speeds Up The Layout Of The Mainland Market

Sponsored by the Hongkong Trade Development Council

4600 square meters of "Hongkong fashion hall" became the nineteenth session.

As soon as we enter the "Hongkong fashion hall", we can see many kinds of gowns designed by He Guozheng, a famous wedding dress and designer in Hongkong. The soft and sexy texture, elegant ruffle, meticulous embroidery and dazzling crystal and beads are the romantic retro flavor, attracting people to watch.

The pavilion also displays 2011 award-winning works of the Hongkong young fashion designers' performance competition and the eleven Hongkong footwear design competition. The ingenious design of Hongkong's new designer has been perfectly interpreted in every tidal product.

He Guozheng, who has been developing in Europe and America, and Hongkong, is very interested in the mainland's clothing market. "Chinese people's clothing quality is becoming more and more internationalized, from luxury exaggeration to simplicity and low profile, which coincides with my design concept."

He, who has opened stores in Wenzhou and Dalian, is planning the opening of the Beijing store.

He believes that the apparel industry in Hongkong has a leading position in the world, and the product design is fashionable and novel with high quality.

"With the improvement of the consumption level in the mainland and people's attention to the quality of life, we believe that the mainland will become an important platform for Hongkong fashion promotion and market expansion space."

Many brands focus on the aesthetic design of the mainland.

Deng Naiyu, general manager of TITIKAKA brand, told reporters that the TITIKAKA internationalized design team, composed of designers from Hongkong and Italy, will pay attention to the taste of the mainland and design new products with international and local characteristics, so that the products will bloom in the mainland.

In addition to tailored clothing and luxury products aimed at the high-end market, targeting at the mainland market, there are also brands targeted at the mid-range market to continue to plough the mainland on the basis of the original market and expand the scale of the mainland's stores.

There are hundreds of stores in the mainland of the HARRY POTTER (Harry Potter) brand, with personality, publicity, fashion, leisure style to get 18-35 year old consumer group.

Liu Xin, managing director of the brand, said that he will continue to expand the space for development. "5 new stores will be opened in Beijing this year."

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China International Clothing and Accessories Fair was founded in 1993. It is held in Beijing every year. With the development of China's garment industry, it has grown into the most influential and influential fashion exhibition in Asia.