Interview With Green, Vice President Of Clothing, Wang Feng

Moderator: the guest we invited to is the deputy director of Fujian Green Garments Co., Ltd. Wang Feng " Green clothing "When I heard that it was a fairy tale, he must be related to children. Could you tell me something about Green's clothes?

Wang Feng: Green's clothing was named at that time. It also came from the green transliteration in English. Chinese translates into green. Metaphor is also vital and dynamic. Our earliest location is mainly foreign trade. Our customers are like Europe, America, Japan, Middle East, South America and so on.

Moderator: there is a brand under its name. Tick tick Is there any other brand besides the brand?

Wang Feng: No, we are focused on the tick tick. brand We founded the brand in 97 years, and it has been 14 years this year.

Host: is he supposed to have his own brand story in it?

Wang Feng: Yes, when we did foreign trade in the past few years, we had been working with the best companies in Europe. As the domestic brands started, we thought it would be necessary to register our own brand. In 1997, Green Group Chairman Zhao Jianhe and his think tank wanted to get a name for children's clothing brand. One day in May, when he went to Guangzhou to participate in the "Canton Fair", Zhao always focused on the cause of the children. Listening to a radio show on the central radio station was a trumpet, probably a tick trumpet radio.

Moderator: from such a source, the brand changed?

Wang Feng: we have passed many tests, and many of the audience can easily remember, and children are very good at spreading the name, so we put the tick brand as the brand of our product.

Host: is the name very vivid?

Wang Feng: Yes, loud and clear.

Host: this brand is a brand that tells a story, isn't it?

　　汪峰：對，這個我們在品牌定位當中除了我們服裝以外，我們專門給它一個文化的，內涵的定位—嗒嘀嗒會講故事的童裝，每一件嗒嘀嗒童裝里面，都會有一個孩子們喜歡、生動有趣，富有教育啟迪意義的小故事，孩子在穿衣服的他會聯想這個衣服的會代表什么樣的故事，會有什么樣的啟發，會有一個聯想，后來我們把會講故事的童裝專門定位為我們嗒嘀嗒品牌的定位，這個我們經過跟教育的專家，育兒專家進行交流，這個是孩子最容易接受方式，孩子通過故事是不反感的，潛移默化的接受所以很多孩子在受教育的時候，有很多故事啟發他成長，嗒嘀嗒我們自己投入了很多的資源，我們也開發了一系列的故事，我們企業自身投資開發了，到今天為止超過了十幾個故事，我們介紹一下這個小故事給孩子介紹，孩子看了我們小故事以后非常的喜歡，之后我們把這幾 A little story goes to the store. We make it into a CD ROM. It is free to receive. We print it into a small storybook, with pictures and words, like children in the kindergarten class, who have a bit of literacy. He can share the story through this picture, including some elements in this story will be extracted, and will be reflected on our clothes. Children will remember when they put on their clothes, what kind of story they associate with, and what is the truth of this story, which enlightens its growth.

Moderator: so wearing such a clothing can also learn from the truth, has its own good quality, some good intentions, and in the brand promotion, what kind of thematic activities does the company have?

Wang Feng: we are also inclined to carry out our brand promotion with some distinct theme activities. We launched a brand launching ceremony in the hall this year. The launching ceremony of our "2011 tick tick star selection national game" is related to the star of the story. We have a large media publicity, including CCTV, including channel twelve, and a large number of local media are also involved, as well as the ground. We have more than 2000 stores nationwide, and many educational institutions have participated in such activities.

Moderator: I believe this brand is also very popular with children. I believe he has had a lot of such honor before. Can you share with us our friends, what honor do they get from the brand that children like?

Wang Feng: This is very big, and it is also the pride of our Green. Green is concentrating on the life of children's clothing for 15 years. We regard it as a very strict and very high requirement. It has obtained the Chinese famous brand issued by the China General Administration of quality supervision and quarantine, and the "product export inspection free" and "the national quality inspection free" has become the only winner of the three awards and grand slam in China's children's wear enterprises. At the same time, it has won the "China's ten largest children's wear brand" and "China's ten largest selling brand".

Moderator: we usually see so many children's clothing brands on the market. This is the only one with five awards at the same time. Why do you think you will get so many honors?

Wang Feng: This is also the pursuit and concern of enterprises themselves.

Moderator: in recent years, how the sales situation, I believe such a good brand, there are so many stories, I believe his sales performance must be good?

Wang Feng: it's still good. In the entire children's wear industry, the sales situation is still ahead.

Moderator: for you, for this brand, does he have a first brand in his mind, or an example brand, whether it is at home or abroad, should it be more foreign? Or is there any kind of state or goal we are trying to achieve?

Wang Feng: our tick tick has always been the first brand of children's wear. It's our first goal. We have a comprehensive understanding of the brand of children's clothing, including its market size, including its product share, including its reputation. I think this is a long-term goal and we are working hard.

Host: is there any long-term plan to share with us?

Wang Feng: the tick tick is a story telling children's clothing. We will promote this story throughout. In the market expansion, we will have a great deal of strength this year. We have a lot of support for our channel development. We also have a lot of training and promotion activities for our terminal retail. In the end, through these activities, including publicity, our terminals, we have expanded all these activities, and believe that we have bigger growth this year.

Compere: I also hope to get more achievements in this exhibition. If friends are interested, Wang can tell us where our exhibition hall is located.

Wang Feng: we are in the E Hall of the exhibition hall 215.

Moderator: interested friends can go over and see, because of the time relationship, our interview here, thank you for your attention.