Min Style Clothing: Fujian Menswear Collective "Bright Sword" CHIC2011

Yesterday, the spring city of Beijing once again welcomed the opening of the China International Clothing Fair (CHIC) and opened another "discovery" tour.

"Glittering", "luxuriant" and "riotous" are no longer enough to cover the CHIC of this season. "Surprise", "humor" and "shock" are not enough to show the mood of the spectators. This is the highest ranking clothing festival in China. It is the most spectacular clothing industry event in China.

"To participate in the exhibition, the greatest significance is to explode the highlights of the brand." Red child This is what the marketing director said in a timely manner. brand A common goal. Under this purpose, from the old faces of CHIC, such as the real faces of Nelson, Masini, to new faces such as Nash, Wolf Road, little playground, or through the display of the terminal image, or through the promotion of events, or through the dynamic interaction on the spot, they have "sword" CHIC.

This year, CHIC The men's wear hall still brings together the most outstanding brands in China's clothing market. YOUNGOR, ROM, Shan Shan, Ruyi and other groups all carry many brand names here to continue the brand legend, while the Fujian style clothing not only has the veteran brand name, but also has a new rookie appearance such as North Qi and Zhou weaving.

The Square Pavilion is the biggest surprise that Li Lang has returned to CHIC after many years. It is reported that this is the first time that Lai Lang's main brand after landing in the capital market in 2009 has participated in the Expo for the first time.

The more than 700 square meter Pavilion only shows more than 70 clothing sets of L2 and its brand. Perhaps the open Pavilion itself embodies a kind of magnanimity and idea. "Jumping out of clothes and making clothes" is a new strategy laid down by Wang Liangxing, President of Li Lang. He once said: "the focus of the new strategy is the promotion of brand culture. "Indeed, we are more showcasing the brand rather than the product this time, which is related to the development strategy of the company." Li Yu, director of marketing, said Zhang Yufeng.

Similarly, a local brand named SPA, who has won a large booth, appeared on the way of the forerunner and displayed the charm of fast fashion brand by means of information technology. In the exhibition hall, it displayed its IEAP shoe and clothing supply chain information management system, remote monitoring and supervision system, and online and offline interactive marketing e-commerce platform. "In the future, it will integrate more technology into the management and sale of the apparel retail industry, so as to further enhance the comprehensive competitive advantage of enterprises and create a successful example of Chinese clothing 'fast fashion'. Ding Hui, chairman of the group, said.

In addition to the display of exhibition hall and the static display of information technology, he also combined a fashion T show called "the future light" to display the fashion of the local fashion pioneer and the forerunner of SPA mode.

In this exhibition, a common feature of several men's clothing brands is to show their brand concept through different techniques. In this regard, another marketing director, known as the local exhibitor brand, Chen Liangsheng, also said the goal of this week's exhibition is very clear, which is to test and improve the Zhou textile brand. "This exhibition, Zhou weaving strives to jump out of the old development ideas, stand on a national and even global platform to view the development of enterprises, establish a window for external exchanges, and test and promote brands more effectively."

Fashion and environmental protection

Compared with the stable atmosphere of the men's wear hall, the leisure hall is more fashionable and new. In this CHIC leisure hall, at present, the most fashionable brands in China, such as "GXG", "Taiping bird" and "Mark Ed Faye", are all present. On this platform, local brands, such as marcarini, Wolf Road, tall and HG, are also lack of "gas field", showing their carefully built terminal images. Whether through terminal image or live activities, many fashionable leisure brands have interpreted the most popular theme of "environmental protection".

Mar Cassini has participated in CHIC for the fourth time in a row. This year, it ushered in the brand explosion period, the area expanded about twice, and launched the new Ma caxin's terminal image. And continue to brand environmental appeal, "on the material of exhibition hall, Ma Cassini chose environmental protection material, design style highlighted the harmony between man and nature, and specially set up an ecological environmental protection publicity area, in order to call on all people to protect the ecology." Ma Cassini, CEO Ding Gang, introduces the creative culture of four environmental windows in the exhibition site: "when the sun is lost," when the sea loses the child, "the local ball loses its love", "when the ecosystem loses its vitality". {page_break}

In addition to the static display, in order to more fully disseminate the brand appeal, Ma Cassini also held a press conference during the CHIC, announced that they formed a strategic partnership with the earth hour, and released the fashion trend of 2011 Chinese fashion environmental men's wear. "It is worth mentioning that during the CHIC exhibition, we also launched a heavy attack, launched Ipad, official micro-blog, video live broadcast and other ways to award ten thousand environmental protection awards at the scene, and carry out the environmental protection attitude to the end." Liu Hong, the brand director of mash Cassini, said, "this will be a feast that perfectly integrates the two elements of fashion and environmental protection."

Another designer brand wolf road shows its fashion and cutting-edge design trend through the design of unique pavilions. In this exhibition, Wolfgang costumes combine traditional Chinese and Western styles to create a bright color in the leisure hall. Whether it is the appearance of the old wood, or the nostalgic horse lantern, clock, green white dead wood and the color window combination of the old retro Chinese style, the wolf road is everywhere reflecting its retro and environmentally-friendly design concept. The expression of "recovery" in "resilience" is a kind of rebirth, a sense of resource re-use, and "power" is a good description of our main product cowboy feeling. Liu Yiqun, general manager and art director of Wolf Road clothing, said.

Although compared to "Taiping bird", "Mark Ed Faye" and other brands that rely on the large clothing group, local exhibitors such as Mar Cassini, Wolf Road, tall and HG have some "strength". However, the difference between fashion and leisure section is not only "huge" but also "enough tide".

Therefore, when we see the local brands such as Mar Cassini and Wolf Road appearing in their unique images and expressing their unique brand personality, we have reason to believe that more fashion and leisure brands will continue to write the legend of "GXG" and CABBEEN brand in the future.

Since last year's CHIC alone, Children's wear The museum has become one of the busiest and most interesting pavilions on CHIC. This year's children's wear hall is more powerful, with up to more than 50 brands exhibiting. Dr. pH. Barbara, who has just returned to the ground, has taken the biggest stand. Among the more than 50 brands participating in this year, there are 8 local brands, including Anta children's wear, 361 degree children's wear, tick click, Jamibare, Ji Jile, red boy, little play leather, wild leopard and so on.

Although on the CHIC, these children's wear brands are mainly faced with the audience, but the brand attributes, the CHIC children's wear hall is dynamic and fresh. The more than 50 exhibitors are gathered together, or a cartoon doll like the castle, or the stage exhibition hall, the ticktat family, the Jamibare family, and so on, bringing the audience into a wonderful fairy tale world.

The excitement of children's clothing hall reflects the hottest brand of children's clothing to some extent. Children's clothing brands are accumulating on CHIC. Held a "National Star Story launching ceremony" press conference, the brand director of Ruitai Tao said that this year will be a strategic year of the tick tick. Jamie bear launched the theme of "anime creating children's dream" on the CHIC, and broadcast the animated cartoon of Jamie bear at the exhibition site. It also can not help thinking of the animated cartoon "Jamie bear" on the CCTV children's channel. There are also small Playboy children's clothing on the same cartoon, and CHIC is also the stage for the premiere of the little play giant animation "fairy tale adventure". "2011 is destined to be an extraordinary year for little plaything." Green's children's clothing is ticking away. Huang Liangsheng, chief executive of the brand, said that the red boy had nearly 300 square meters of super booths at the exhibition. At the same time, red boy as the "China fashion children's clothing base" issued by the China Fashion Color Association, will also publish the "2011 red boy china fashion children's clothing" to convey the appeal of the brand to fashion.

No matter what intentions the brand has, for children who enter the children's wear hall, "children's fun" is their biggest impression of the pavilion. How can people not be moved when people are faced with brightly colored pavilions, lovely dolls, a beautiful little gift, and a young model of a small model on the stage, or even a student who is doing propaganda for the brand.