Summer Sandals Are Listed &Nbsp In Advance; Prices Are Directly Against Winter Boots.

March 29th is in spring, in the mall. Spring shoes It also ushered in the peak season for sales, but reporters in the interview found that in the season when the shoes were listed and sold well, summer sandals appeared in half a month earlier, grabbing 1/3 of the market, and selling prices over spring shoes. Boots 。

Sandals went public in half a month

Recently, reporters in the provincial capital of the major shopping malls to see that this should be a single shoe in spring now, sandals quietly sneak into the market. Big brands like BELLE, she, and so on have opened up about 1/3 of the sales area for sandals. The main display area of the counter has also been sold to sandals, giving consumers a sense of jumping directly from summer to summer.

"In the early March, some brands put on sandals." During the interview, a shopper who bought spring shoes told reporters that during the March 8th women's day, a few brands in the mall began to wear sandals, but at that time there were very few styles, styles, and quantities. Now sandals have been seen everywhere. It is obvious that this year the sandals come out very early.

In the face of the reporter's question of "listing early", a brand salesperson said that in the past years, sandals began to be listed in large quantities in early April, and entered the market in early March this year.

According to the reporter, the time to market sandals is ahead of schedule every year. Market practice " "The spring of the provincial capital is relatively short. In order to seize the summer market, dealers are racing against time to catch up." A shoe dealer told reporters that the temperature in spring this year was higher than that of last year, which further pushed ahead with the time of listing. This led to the crash of new models of sandals and sandals this spring.

It was 20% more than last year.

Besides listing time, the price of sandals this year is also a common feeling for consumers. "The appearance has not changed much, but the price has gone up a lot." During the interview, Miss Wang recalls that the price of a pair of sandals of the same brand last year was around 550 yuan, and this year it has become a printed color, and it will cost 699 yuan.

As sandals began to enter the market on a large scale, some of the old sandals of last year began to sell at a discount of 50 percent off to 30 percent off. Reporters noted that the original price of these old sandals was around 550 yuan to 800 yuan, while the new sandals sold for the first time were priced at 700 yuan to 900 yuan, compared with at least 20% this year.

"Sandals and spring shoes are listed almost at the same time, but why are prices higher than some spring shoes?" during the interview, consumers questioned such questions. In response to this, a brand agent explained that prices of raw materials such as cowhide and sheepskin were generally rising last winter, so whether it was spring or summer this year, prices were about 20% higher than last year. At the same time, the wages of workers are generally rising this year, especially the sandals need to be tailored. The work is more complicated than the spring shoes, which increases the design cost and the labor cost.