Guangdong Leather Industry Chain Is Developing New Strategies For Expanding Domestic Market.

"National Consumer Good need product We can produce in Guangdong, and all the good products that we need in the national market can be provided in Guangdong. With the help of the "Expo" platform, Guangdong will enable domestic consumers to buy more quality products that were originally exported and sold only in foreign markets. The second Guangdong foreign invested enterprise product was held in Beijing on 22 th. For the domestic market Wan Qingliang, vice governor of Guangdong Province, said so at the Expo's first promotion conference. Next, he will lead the group to 6 cities in the north to open up domestic sales for "Guang Huo".

As the largest economic province in the country and the major province of foreign trade and economic cooperation, the rapid development of foreign trade and economic cooperation has injected powerful impetus to the development of Guangdong's economy and society, but it has also brought about the practical problems of over reliance on the international market. In 2009, Guangdong's foreign trade and economic cooperation reached 133%, compared with 66% in the whole country.

Wan Qingliang pointed out: "excessive dependence." international market In the wake of the crisis, the international economy will change and Guangdong will suffer a great shock. Therefore, it is necessary for Guangdong to reduce dependence on foreign trade and economic cooperation, expand domestic demand, and vigorously expand the domestic market, and two international and domestic markets should be caught together. In 2009, the total domestic sales of foreign-funded enterprises in Guangdong amounted to 840 billion yuan, making an important contribution to the province's response to the global economic crisis.

In order to help Guangdong's foreign-funded enterprises to further expand the domestic market and accelerate transformation and upgrading, the Guangdong Provincial People's government will hold the second Guangdong foreign investment enterprise products (domestic fair) Expo in Dongguan on from June 18th to 21st on the basis of the experience of the first overseas Expo held last year.

At that time, there will be more than 1000 foreign invested enterprises from Guangdong, Sichuan, Fujian and other provinces, bringing home appliances, clothing, shoes and hats, toys and gifts, food and kitchenware, household accessories, daily chemicals, food and beverage products, and eight thousand categories of consumer goods.

Under the influence of the global economic crisis, many export enterprises have opened up the domestic market in order to survive the crisis. However, they still face many difficulties in reality. "The Expo aims to build a" through train for export to domestic sales "of foreign-funded enterprises, and try to solve the puzzle of export enterprises in developing the domestic market, so as to make the Expo an important platform for promoting export to domestic sales, promoting strategic transformation and stimulating domestic demand market. Wan Qingliang said.

The Expo will set up a "one-stop" service center in the domestic market, and arrange the on-site office work of foreign trade and economic cooperation, customs, State Taxation, land tax, inspection and quarantine, quality supervision, industry and Commerce and other departments, so as to provide policy advice for foreign investment enterprises to open up the domestic market and accept services related to domestic sales.

The occurrence of the global economic crisis has made more and more foreign trade enterprises understand the importance of walking on two legs at home and abroad. The government has actively set up the platform and guided by the huge business opportunities in the domestic market. The 3 day exhibition reached 4879 business projects, with a total value of 50 billion 900 million yuan.

Many enterprises have benefited from the Expo and have successfully entered the domestic market. San Marco (Dongguan) tannery fur Co., Ltd., the person in charge told reporters that last year, due to the adverse effects of the global economic crisis, the export of enterprises decreased significantly, the downstream factories of leather industry chains collapsed, domestic raw and auxiliary materials increased, and the industry was generally in a meager profit or even a loss. Enterprises use the "Expo" and other exhibition platform to actively transform the market operation mode, and products are mainly exported to domestic sales. By the end of last year, the proportion of domestic sales of enterprises accounted for more than 90% of the sales of enterprises, thus making up for the heavy losses caused by the sharp reduction in exports.

Experts from the industry pointed out that the Expo has provided an opportunity for Guangdong's foreign-invested enterprises to open up two domestic and foreign markets and set up a new sales model. It has provided channels for expanding domestic and foreign commerce and circulation enterprises and improving commodity competitiveness. It helps foreign enterprises to expand domestic market and facilitate further enriching the domestic consumer market.