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Taobao'S New Way: &Nbsp; Luxury Pawn Is Becoming A Climate.

2011/3/30 10:39:00 52

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With the increase of the number of peers and the impact of external similar businesses, the competition of pawn shops is becoming more and more intense.

In recent years, in order to expand the volume of business,

Jilin

Some of the pawnshops in the province have made great efforts to expand the pawn business of civilian products, and gradually bring the luxury goods such as watches, fur and diamonds into a business scope, which has also broadened the financing channels for the public.

New channels for small loans

Be engaged in

pawn

In the past 5 years, Mr. Lee, a business manager of a pawn shop in Changchun, told reporters that in the past few years, pawnshops were mostly traditional objects such as gold jewelry, mink coats, emeralds and so on.

In recent years, apart from traditional objects, some of the international luxury goods have also become the main force of pawn products, especially the watches made by international famous brands, the ornaments made of carat drill, and famous brand leather goods.

Since the launch of the pawn business of civilian products, more and more high-end people have begun to focus their attention on luxury goods. These people have made small loans through luxury goods such as pawn lists, diamonds and so on. In the traditional sense, the pawnshop of "poor people saving poverty" has become a new way of financing.

Reporters visited a number of pawnshops in Changchun and found that the number of luxury pawn shops and pactions based on watches and diamond products rose by at least three or four in recent years.

According to the introduction, the pawnshop's current period is very flexible, 5 days, 10 days, half a month, 1 months or longer.

Taking the current period for 1 months, for example, the interest rate is about 0.44%, the combined rate is about 4.2%, and the overall rate is 4.64%.

Generally speaking, the higher the amount of pawn, the lower the commission fee; the shorter the pawn time, the higher the commission fee.

Mr. Li said that in Beijing, Hong Kong and Macao and the mainland,

Shanghai

Luxury goods such as Guangzhou and other developed cities, luxury items such as expensive leather bags, golden pens, fur and brand-name lighters have entered pawnshops a few years ago.

The reason why companies are now following up is that the luxury market in Changchun has only developed gradually in recent years.

Although it is late, but from the high growth of Changchun's luxury market in recent years, the secondary luxury market, including pawn, will gradually become prosperous.

It is based on this judgement that Lee manager and his colleagues are full of confidence in the prospect of luxury pawn business.

A new way for ordinary citizens to "Taobao"

In recent days, Ms. Deng, a member of the public in Changchun, arrived at a OMEGA lady's wrist, "the price of the shopping mall is 27 thousand yuan, and I only spent 12 thousand yuan, and it was half cheaper."

Reporters learned that Ms. Deng's "Taobao" location was actually a pawn shop in the city.

Recently, more and more ordinary citizens are becoming enthusiastic about the "pawn" of pawnshops.

Reporters visited several pawnshops in Changchun, and found that jade articles, diamond rings, luxury brands such as Cartire, OMEGA and other luxury goods can be seen. Diamond rings, watches and so on can be 50% cheaper than the market price, while ordinary gold and Pt platinum ornaments are at least 15% cheaper than the market.

The huge price gap has attracted many consumers to take pawn shops as a good place to buy luxury goods.

In a pawn shop on the Xi'an Road, the staff took out a folder full of A4 size tables, and each table was closely related to customer names, contact details and needs.

"Once we have registered items, we will notify customers at the first time."

Mr. Zhao said that there were two or three phone calls on average every day.

There is a Mr. Wu who loves collecting lists. He comes to see every new watch every couple of months at first.

Later, once the store had a list that met the needs of Mr. Wu, the clerk would take the initiative to inform him.

Through this way of booking, Mr. Wu has bought 4 watches.

Caution when buying products

Although pawn shops are much cheaper than the market, they need to pay more attention when buying, so they must not be fooled by low prices.

According to insiders, the price of pawn gold is usually about 15% lower than that of the market. As an anti inflation tool, gold not only has a good value preservation function, but also can be realized at any time as required. The price of gold in pawn business is relatively low, and it is undoubtedly an ideal investment variety.

For some diamonds and jade articles, the price difference will be great because of the work and color. For such a product, we must conduct a preliminary market investigation, preferably a professional certificate, and then decide whether to buy it.

When buying a product, you must get the invoice and check the quality so that you can pick the satisfactory product.

It is worth noting that in most of the products, high-end watches and more than one carat and above diamonds are also of limited investment value due to their limited circulation.

In addition, many pawnshops do not provide replacement services, nor do they provide after-sales service. Therefore, when consumers purchase, they still try to choose large and formal pawnshops. When shopping, pawnshops should be required to provide invoices and identification certificates for purchased items.