"Civilian Fashion" Test Water Luxury &Nbsp; Fans Expect To Sell LV At The End Of This Year.

As for the price that has attracted much attention, the relevant personnel inside the customer revealed that it would sell at 3-7 of the original price.

And the reason why it can achieve such a low price, the person said: "do not rush to sell seasonal goods, mainly in the classic section, so that there is a larger room for profit."

People's fashion: luxury that people can afford.

At present, the main product of VCM is "people's fashion" and the price is relatively low.

29 yuan T-shirt and less than 100 yuan jeans are everywhere.

A related data shows that more than half of the V+ sold in the future will come from LV.

This can not help but worry the outside world, even if LV sells 70 percent off customers online shopping users have the ability to consume.

V+ responsible person does not seem to worry, "luxury consumption itself is a niche, but young people looking forward to having a LV package is also a trend.

When the price is right, this demand will be released.

At present, the number of registered users has exceeded 10 million. If 0.1% of them have such demand, the result will be considerable.

But even so, everyone in the sale of LV is also very careful, "will only involve wallets, backpacks and other durable goods, and will not involve clothing and other products.

This is to take into account the factors of user groups ".

The source said.

Online shopping: sale of luxury goods

In fact, in order to test the sale of luxury goods, V+ mall decided to launch the sale of luxury skin care products in mid April before selling LV bags.

These include La Mer, which sells for 2300 yuan a box.

This seems to be a battle for LV at the end of the year, accumulating users and experience.

Selling LV in the past touches many nerves of luxury online shopping websites.

Wang Shu, the head of the sale of luxury goods on the market, said: "there is no great pressure, because it has its own mode of private sale, and it will not conduct a price war because of the large discount of customers."

However, reporters also found in many websites that have already sold luxury goods that most businesses only sell very few LV products, and the price is not cheap.

This year, we want to sell LV at the price of Chinese cabbage, and I believe it will bring a lot of impact to businesses in the industry.

For all customers entering the field of luxury online shopping, Analysys International analyst Chen Shou sent: "the sale of Internet luxury goods is a big test for manufacturers.

Online and offline sales channels need to be well coordinated.

In the future, in order to succeed in leading the world's luxury brands into the world, LV will be a market test.