Shuanghui Launched Ten Thousand People Crisis Public Relations

On the morning of March 31st, at the draught of public opinion.

Some chilled meat stores turn around.

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According to anecdotal news, many of Shanghai's dual exchanges

Bandung said, "Shuanghui's products can stand the test", "Shuanghui will not become the next Sanlu".

However, on the same day, Bandung disclosed that in the 10 days of the incident, the market value of Shuanghui had evaporated 10 billion 300 million yuan, affecting sales of about 1000000000 yuan, and the direct loss of Jiyuan Shuanghui processed meat products and fresh frozen products was estimated to be about 30000000 yuan.

Shuanghui reissued the "statement" spreading all over the world.

Because of the matter of lean meat, Shuanghui has been hit by an unprecedented strike. In the past few days, Shuanghui food had been completely removed in Ji'nan. After a dozen days, Shuanghui was quietly sold on the shelves.

The meat of the supermarket was not on the shelves. Some Shuanghui chilled meat stores insisted on selling Shuanghui meat.

Reporters saw in Carrefour, Shuanghui ham sausage occupied a special counter. Some people familiar with the product were placed on this counter. The whole counter was surrounded by large and small statements and test reports, declaring that "consumers' safety and health are above everything else" in a very prominent position.

Subsequently, the reporter interviewed several people randomly, such as Mr. Lee can continue to believe that Shuanghui products are not many consumers, some consumers walked to the Shuanghui counter when they looked away, then the reporter visited Ji'nan Hualian, WAL-MART and other large super market, Shuanghui ham sausage has not yet been put on shelves, some Shuanghui counters are still placed on other brands of ham sausage.

Fund market to meet the "Shuanghui" shock wave heavy duty fund is to redeem or stay?

After the exposure of clenbuterol, Shuanghui development will be suspended immediately. When the resumption is still unknown, its impact on the capital market will continue.

Following the revaluation of the price of the 1 down boards after the suspension of Shuanghui development, most of the funds from the heavyweight Shuanghui development fund have recently purchased their own funds from their own pockets.

29, reporters learned that, around the uncertainty of the development of Shuanghui development, some of the basic people are very entangled in whether to redeem related funds.

Reporters learned from the securities business department of banyan, Shen Yin Wan, Qilu and other securities business departments. Since Shuanghui development stopped trading, some investors who hold the heavy duty Shuanghui development fund have been redeemed in advance to avoid the risk of joint downside net losses in the future because they are worried that the stock market will continue to fall sharply in the future.

It is understood that up to March 22, 2011, 23 fund companies involved in Shuanghui incident had issued a notice to adjust the fair value of Shuanghui development.

Take the Xingye Global Fund as an example. The fourth quarter of last year's investment portfolio report showed that its global vision and the trend of prosperity were holding 7 million 268 thousand and 300 shares and 14 million 468 thousand and 200 shares respectively, accounting for 9.75% and 7.4% of the net value of the fund.

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"Lean meat essence" urged thin to be injected into assets Shuanghui development reorganization fear abortion

Lean lean meat is not only the Jiyuan Shuanghui pig, but also the 31 billion 860 million yuan group assets to be injected into Shuanghui development (000895, closing price 77.94 yuan).

Shuanghui launched a major asset restructuring plan in November 29, 2010. It will absorb the assets of Shuanghui group in the way of issuing shares. In March 15, 2011, the Jiyuan Shuanghui "lean meat essence" incident, which was one of the assets to be injected, broke out and damaged the entire group industrial chain.

Then, Shuanghui group is facing a huge loss due to its slow sales and recall.

In the face of today's devastated injection assets, the value of the original restructuring of the scheme is estimated to be 31 billion 860 million yuan.

In addition, a lawyer said that if the incident led to regulatory penalties for Shuanghui development, the company may not be able to carry out major asset reorganization in the next three years.

Shuanghui's "down" is not necessarily a bad thing.

Shuanghui "lean meat essence incident" has been deduced to the present. From Shuanghui to pig farmers, even local government and food supervision departments, there is no winner. Public opinion is almost one-sided. The accusation even gives people a sense of "ugliness and fatigue". Ben did not want to make a reply again, but the "second theories of Sanlu" did not surprise people.

For any enterprise, losing the most basic trust of consumers is the inevitable outcome and the only way to fall down is to wake up more enterprises to abide by the bottom line of "food safety".

From this perspective, the collapse of Shuanghui is not necessarily a bad thing.

How big is the cost of corporate integrity?

The brilliance Sanlu Group is the best evidence for the collapse of melamine overnight and the "Shuangjin Jing" incident today. It is reported that the market value of Shuanghui has evaporated 10 billion 300 million yuan, affecting sales of about 1000000000 yuan, which is far from over.

This lesson is unforgettable for Shuanghui.

The Luohe gymnasium on the Changjiang Road in Luohe is the largest gymnasium in South Central Henan Province.

Today, Shuanghui is once again the focus of the whole country.

More than 50 journalists from more than 30 media outlets in the country and Shuanghui dealers and suppliers gathered here.

In addition, Shuanghui has set up nearly 30 sub venues in the whole country, and tens of thousands of people participate in the video conference in the national Shuanghui production and management system.

The speech of Bandung was brief and forceful. He said that in March 15th, CCTV news channel reported the "lean meat essence" incident in Henan and Nanjing, which involved Shuanghui Group subsidiary Jiyuan Shuanghui.

After the broadcast, it aroused strong repercussions in the society, which had an impact on the production, operation and market of Shuanghui. It also brought great impact to the whole industry and formed a crisis.

Here, he again apologized to the senior consumers of the group. When he apologized, Bandung slowed down to show his sincerity.

In thanking everyone, the old man stood up and bowed, as he did in March 25th at the Shuanghui national supplier video conference.

Bandung also represents the group's commitment to the whole society. Shuanghui group will carry out pig inspection in the future, strengthen the batch inspection with raw materials, and control food safety from the source.

The pig and raw materials supplied by the supplier should be kept safe. The quality and safety undertaking should be signed before supply. The pigs with lean meat essence shall not be purchased. Pigs that do not sell lean meat products shall be sold. Suppliers who provide non food raw materials such as toxic and harmful substances shall be treated in accordance with the regulations of the state, and the claim shall be made two times of the value of live pigs or commodities.

All kinds of materials supplied by suppliers must be authentic, effective and safe, otherwise they can not be accepted. The receiving units and quality inspection departments must take the responsibility. If fraud is made, suppliers or employees of enterprises must bear legal liability and financial compensation.