Sweden'S Fast Fashion Brand, H & M Comparable Unit Sales Increased By 1% Over The Same Period Last Year.
Sweden
H & M AB announces three months of December 1, 2010 -2011 February 28th.
achievement
Presentation.
First quarter H & M group
Sales volume
Excluding the country
currency
Increase 9%
Value added tax
。
After converting into Swedish kronor, sales reached 24 billion 503 million Swedish kronor (24846), down 1% from the same period last year.
The gap between domestic currency and Swiss Krona's sales performance is because the currency conversion has a great negative effect, because Switzerland's kronor appreciates most of the sales countries.
Comparable unit sales increased by 1%.
Gross profit amounted to 14 billion 174 million Swedish kronor (15390), equivalent to 57.8% (61.9) gross margin.
After the financial project, the profit was 3 billion 538 million kronor (5055).
The group's after tax profit is SEK 1 billion 618 million (3741), equivalent to 1.58 kronor (2.26) per share.
According to local currency, sales in February 2011 increased by 9% over the same period last year.
On -29 March 1, 2011, sales increased by 3% in local currency terms. The same period last year was a very strong contrast period, because during the same period last year, Easter sales were good except for other things.
Successfully set up two H & M stores in Romania.
H & M Hennes & Mauritz AB, founded in 1947, is headquartered in Sweden and listed on NASDAQ OMX Stockholm.
The company's business philosophy is to provide fashion and quality products at the most favorable prices.
The H & M group has 2200 stores in 39 markets, including the franchise market.
Sales in 2010, including VAT, amounted to SEK 126 billion 999 million, and the number of employees exceeded 87000.
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