Advocating Foreign Brands As A Fixed Thinking For Clothing Consumers

enterprise

After the registration of foreign trade marks, although production and operation have been completed at home, they have been labled with foreign labels and become famous international brands. The price can be described as three stages.

The same grade of clothing products, the Chinese made "foreign brand" is more than 30% more than the domestic brand.

"Just registered abroad, adding a foreign name can raise the price so much. Is it suspected of deceiving consumers?"

Recently visited the Mixc, KKMALL and other large shopping malls, and found that most of the consumers reflected the reality.

At present, the foreign brand clothing sold in the Shenzhen market is one of the genuine foreign brands of "Zheng Miao Hong", some of which are directly imported from abroad, while others are processed and sold in accordance with the designs and imported fabrics provided by foreign designers.

In addition, there are a series of foreign brands which are entirely authentic domestic products. They are operated by domestic garment enterprises. The design, production, publicity and marketing channels are all carried out in China. Only the brands are registered abroad, and the selected plane models are also very internationalized, and they do not hesitate to pay rent costs to become neighbors with the international first-line brand, which makes people feel that the brand is very high-end.

For consumers questioned, the businessmen engaged in the clothing industry feel wronged.

A sales director of China's "foreign brand", who does not want to be named, said that they never concealed anything from the design to sales.

In order to attract audiences, it is only a more sophisticated marketing method for clothing enterprises to attract overseas audiences. It has nothing to do with the marketing strategy of big sale, buy one get first and so on.

"I admit that the appearance of foreign brands is of great benefit to clothing prices and sales.

But consumers have not thought that this is a way to satisfy their foreign brands and enjoy the superior consumption experience.

If I put these clothes on domestic brands, they wouldn't even have interest in shopping, let alone take the high-end line.

Many times, consumers accuse us of deceiving them, but have they ever thought that this is due to their immature consumption habits? "

Building famous brands is the key to go out of the strange circle.

Faced with the recriminations of consumers and clothing businesses, Liu Botao, Deputy Marketing editor of the new marketing magazine, believes that fake foreign brands are not only in the clothing industry, but also in the furniture, cosmetics floors, and even dairy products.

For example, after the 3 / 15 evening party was exposed, the floor of the European floor was almost disappeared.

"Foreign brand puppet army" and "fake foreign brand" are a social phenomenon in the final analysis. They are suspicious of the quality supervision of domestic products, thus generating a sense of trust for foreign brands.

If the government does not supervise the quality of local enterprises, a batch of fake foreign brands will continue to survive.

Demand determines consumption, and consumption leads to production. This is the basic law of supply and demand.

As long as the quality of the fake foreign brands and goods is excellent, it has wide living space in the society, and can not be eliminated in the short run. It can only rely on the government's behavior.

"This is not to encourage the existence of fake foreign brands. To eradicate it can only rely on continuous exposure and continuous investigation by the government, but at the same time, it will have a serious blow to our garment industry, so it is a difficult choice."

In addition to the effective supervision of the government, companies that produce foreign brands should also consider building their own famous brands, a senior manager of Mao industry department store said.

"If you want to get out of this strange circle, don't always think about" naming famous brand ", but always remind yourself to create famous brand.

Now many foreign first-class brands have come in, dazzling, but in fact, it is a destructive blow to domestic brands.

Nowadays, the domestic clothing market is very competitive at the high price level, and many businesses often raise their prices irregularly.

It may be the cost of 100 yuan. He dares to sell 700 yuan and give the public the image of profiteering.

In fact, it can be used to occupy its own high-end market at a reasonable price of 400 yuan.

Domestic brands are not just applauded, but too few options. Business vision is too short.

Instead of continuing to "sell sheep's head and sell dog meat," clothing companies might as well build a well-known private brand. In my view, the latter's vitality is much stronger than the former.