2011 China Clothing Forum: Building Brand Strength

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The potential rule of history tells us that there is often no clear boundary between quantitative change and qualitative change.

All kinds of "wrestling" will eventually be pformed into "strength", which needs a lot of genuine knowledge and practice of pioneer brands.

China's road to world brand building is still long.

One of the common points is that there are a large number of loyal followers of brands. The brand building of Chinese enterprises may first cultivate brand loyalty with affinity.

In the new interactive relationship, the first thing is to locate the brand core value in the Chinese clothing brand's affinity. In the different era background, different market pattern and different competition environment, the development of the enterprise can not be separated from the real problems such as brand management, product positioning, product structure strategy and so on.

In 2011, Chinese costumes competed from cost competition to value competition, and brand strategy was the top priority.

Brand is the core of value creation in garment industry, and system innovation is the core of value innovation.

Brand innovation is not only born in the sales terminal, but also can be achieved in every link of the value chain.

The brand must identify the location, segment the market, focus, specialize and pursue excellence, so as to create the value chain brand ecosystem square.

At the same time, powerful brands can go to the world in a timely manner, so as to achieve a new pattern of overall upgrading and partial breakthroughs in the industry.

In this respect

Setting up brand new values and creating cultural creativity is a more urgent and arduous task.

As the spirit and soul of the brand, culture comes from the in-depth understanding of the target consumers, the constant adaptation to the upgrading and change of consumption, and the continuous satisfaction of the pursuit of multicultural aesthetic experience.

Chinese brands have entered a comprehensive system construction and construction from frontiers to terminals, and the brand management is the ultimate expression of the complete industrial chain from originality, development to terminal.

In order to build up the international value clothing brand, the five abilities of brand building need to be improved to the international operation ability. We can make up for the shortage quickly through exchanges with advanced international experience, and we must enhance the comprehensive ability of brand building by integrating the four aspects of quality, innovation, quick response and social responsibility.

China's clothing market and products are in the accumulation of quantitative change. Under the catalysis of brand forging power, it will eventually bring new growth and explosive force.

China will be a big winner of the fashion industry in the future. As time goes on, the Chinese garment strength will play a big game with the world's fashion forces in the next 5 years. In the next 10 years, Chinese clothing culture will be on the same page with the world's mainstream culture in the world's fashion platform. In 20 years, China's clothing industry will become one of the mainstream in the world, and the world's fashion industry will also have a three faced situation. The Oriental fashion, the American fashion and the European fashion together constitute the three largest fashion culture in the world. After 30 years, China will have the largest international brand in the world. Our brand, culture and values will be appreciated by the world and have never been promoted and respected in the world. Chen Xiaosui, lecturer of fashion design department, School of art and design, Shenzhen University, believes that

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Gu Qingliang, a professor at Donghua University, puts forward that China is a big market besides the world market, and the former is large, but the fluctuation is large and the competition is intense. Although the per capita base is not high, the growth of the latter is very fast. Even if the domestic demand is still growing at two digits in the financial crisis, it will be a vast exercise field for the brand strategy of China's clothing industry.

Beijing Institute Of Fashion Technology professor Jiang Lei said: "although many people have been entangled in Chinese clothing brands can not rush out of the country, I have always thought that only a large number of Chinese independent brands in the domestic market has been very good, China's economy (per capita GDP) really strong, naturally will have the top independent brand to go abroad.

China's market is very large, and it is not easy to do well.

Building brand strength and finding the source of brand energy is undoubtedly a practical issue for Chinese brands.

Chinese clothing enterprises should take the time to take the opportunity and add new initiatives to keep pace with the times and pay attention to new social values and different nourishment points on the basis of their own superior conditions.

To this end, the forum has invited many leading experts from the master of management to the master of design, as well as the master of aesthetics and literature, including: Mr. Peter Ting, vice president of the international market and operations of the Blue Ocean Strategy Regional Center, Xu Ligong, the famous director Xu Ligong of Taiwan, the famous designer Chen Youjian of Hongkong, the marketing champion Lu Taihong, the founder of the research and development of Huang Qianzhi, the representative figure of Taiwan's contemporary art space development, Zhuang Pu, the famous writer critic Ma Guoguang, and the aesthetics, master of Chinese learning, Xin Yi Yun, the founder and designer of Han Sheng, and Mr. Martin, the chief executive of the famous brand "Peter".

Masters and fashion brand operators together to integrate their respective fields of superior resources, brainstorming, from the wisdom of the collective effect, the overall thinking of building brand strength, pondering the real sustainable development of brand building system and mode, and detailed analysis and exploration of the future trend of building brand strength and core power, for the development of China's clothing brand strong exploration.