Frank, Simple And Simple Fashion Designer -- Luo Zheng (Euro)) "Two"

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Fashion designer halfway through the world

She is a fashion designer from the middle of the road. She founded many of China's first works, and won the design of her dress, including the former French President Pompidou and other celebrities. She became the target of popular stars such as Xu Jinglei, Fan Bingbing, Zhang Jingchu and Liu Yifei.

Luo Zheng, a famous fashion designer, appeared in Shangri-La Hotel in Wuhan and accepted an exclusive interview with our reporter.

At that time, she had entered the 36 year old year of birth. Beautiful, elegant woman, after entering the public eye, became a "flying trapeze".

From Beijing to Shanghai, and then to Wuhan, she did not return to Shenzhen for more than a month.

Luo Zheng entered the public view as a famous designer in 2002.

She won a number of awards from China's top ten designers, the top ten designers in China and the best costume design award in China.

Since then, she has entered the "blowout" period of harvest, and founded many domestic first.

In 2003, Luo Zheng inspired by the design work of spirituality and romance, the United States of America chose the most creative designer in the world. The company awarded the highest Creative Award white gold medal to Luo Zheng.

Luo Zheng said that the cash prize of 25 thousand dollars was more important than the number itself: she was the first Chinese designer to win the award, which meant the affirmation and encouragement of her work in the international fashion industry.

In the same year, Luo Zheng, with her works, was invited to the fashion China fashion conference in Le Louvre Museum, Paris, France.

She is the first Chinese designer to go to Le Louvre museum to hold a fashion conference.

The French celebrities, including the former French President Mrs. Pompidou and the current political leaders and the famous VAD of PRADA, have been thumbs up to her after looking at her works.

In the background, she became the star of the local media.

In 2004, as the only representative of China, Luo Zheng was invited to participate in the "Asian fashion designer's" presentation by LV, a famous brand Hennessy group, and was awarded the "Asian Fashion Design Award" by Hennessy.

In 2004 and 2005, she spent two consecutive years earning the best Chinese women's wear designer award.

Every year, she shows unexpected things to the audience.

Luo Zheng, who has made a remarkable achievement in the design field, is not a fashion designer.

After graduating from international trade in Shenzhen University in 1991, Luo Zheng wandered around advertising agencies and graphic design companies for several years without finding what she wanted to do.

In 1996, by chance, Luo Zheng created his own clothing brand and achieved great success in the market.

Nowadays, her clothing has been sold in 28 provinces and municipalities throughout the country, and the annual sales revenue is over 100 million yuan.

If this goes on, Luo Zheng will live comfortably.

However, her romantic nature and her pursuit of unusual personality make her unwilling to be a successful fashion designer.

With support from the market, she plunged into the field of design.

Luo Zheng's mother was an artist, so she grew up in the ballet and the classical music.

The accumulation of artistic accomplishment has made up for her lack of design skills and made her design free from the kind of "artisan spirit" that professionals often have.

Looking at the fashion designed by Luo Zheng, many artistic elements will be discovered. For example, Chinese and Western cheongsam combined with images of fans, Chinese flowers and birds, old Shanghai smoke and so on, and the fashion design with the concept of Jingdezhen celadon, all of which will reveal a lot.

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Later she decided to have an equal dialogue with the international design masters.

So Luo Zheng took her team to get a lot of satisfaction and excitement at the same time, but also brought her many thoughts and worries.

China's 5000 years of cultural history, every kind of art is like a rare treasure, glint and glint, and this kind of old age is definitely not born out of the world. It is the accumulation of years and the light and shadow in the mottling.

These inspire Luo Zheng's deep love for ancient Chinese civilization and hope to inherit Chinese feelings through clothing.

So she wants to call on the designers of the whole society to defend China through their own strength.

And actively strive to use her innovative artistic techniques to show the commercial value of Chinese art perfectly.

Firm judgment, professional design talent, keen sense of consciousness, high social conscience made Luo Zheng an excellent corporate leader and quickly gained many compliment.

So as a successful designer and a successful entrepreneur, Luo Zheng worked hard to play two roles: entrepreneur and designer.

That year, when Luo Zheng went to Le Louvre museum to launch a fashion show, in Paris, known as the world fashion capital, he received an unexpected order: a famous French dance, "the lion dance" - the first ball of European noble girls entering the society, and she ordered 3 sets of dress.

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Luo Zheng's encouragement: she wants to go abroad and exchange with the international fashion masters.

"There are Japanese and Korean figures in the international fashion stage, but there are no Chinese people yet."

Luo Zheng said she wanted to fill the gap.

This goal was only decided in the past two years, but Luo Zheng believes that this goal is not far away.

She is preparing to go abroad to show her works.

Luo Zheng advocated a life like wind.

But now she lives like a madman.

Luo Zheng revealed that fashion designers' appearance is bright and practical.

"This is a near cruel occupation."

In the warm spring hotel lobby, sipping coffee, Luo Zheng seemed to be talking about other people's lives.

In the first half of every show, Luo Zheng slept in his office every night, his mind in a high state of excitement, and his body exhausted.

In Japan, a famous fashion design company named Yamamoto Teruji, such as a designer who can work there for 3 months, not only shows his brilliance, but also more importantly, he has a great body.

Good health has become a necessary condition for a fashion designer.

"The fashion world is so popular that if you hate a person, let him make costume design."

Luo Zheng said that the life of designers who can gather works in a coffee shop can not be true.

Although many difficulties are not easy to go out to humanely, but when you see your designer dress being sought after by pop stars Fan Bingbing, Zhang Jingchu, Liu Yifei, Huang Shengyi and Li Xiaoran, when you see the approval of the international fashion industry for her works, the happiness of Luo Zheng's heart can not be shared with outsiders.