CHIC2011: Discovering Brand Tour

The nineteenth China International Fashion and Accessories Fair

The nineteenth China International Clothing and accessories

Overview

On March 29th, Zhang Dejiang, member of the Political Bureau of the CPC Central Committee and vice premier of the State Council (former right two), accompanied by the president of the China Textile Industry Association (former left), Wang Tiankai, vice chairman of the China Textile Industry Association (left two), vice chairman of the China Textile Industry Association Zhang Yankai (right two), and the executive vice chairman of the China clothing association, Chen Dapeng (first right), visited the nineteenth China International Clothing and accessories fair, accompanied by Du Yuzhou.

Exhibition at home and abroad

In the year 12th Five-Year, CHIC2011 mirrors the momentum and strength of China's garment industry upgrading and brand growth.

This exhibition has more than 600 local clothing brands, occupying nearly 80 thousand square meters of exhibition area.

In the new five years of industrial pformation and upgrading, the brand is eager to inject more fresh ideas and resources into the exhibition and develop a wider market channel through professionalism and authority.

In the 14 thousand square meter E1 men's wear hall, dozens of brand clothing companies including YOUNGOR, Shanshan, red bean, Bosideng, Liran, Ruyi, Nanshan, sunshine fashion, Aston, nunzi, Saint West, AlNi, oronne, rzoni, George and Bruni have exhibited their unique fashion trends in exhibitors planning and booth design.

YOUNGOR, Bosideng, ll, red beans, Ruyi and other enterprises are carrying out the multi brand management mode while doing the main brand.

YOUNGOR's six brands have made their products. Bosideng has made many brands from a single feather down brand, spanning many fields such as down, men's wear, women's wear, children's wear, leisure and so on.

It can be found that the concept and connotation of multi brand operation have surpassed and broken the multi brand management of single category of enterprises. Men's clothing enterprises not only make brand extensions related to men's clothing, but also dress up clothing and clothing products such as men's wear, children's clothing and other horizontal clothing products, and even multi brand management is no longer a contest tool and development strategy among clothing brand enterprises. Many well-known upstream accessories enterprises and downstream market channels have also joined the camp of buying or creating clothing brands.

The most important aspect of compact and dynamic E2 leisure and sports hall is joy, youth and fashion.

XTEP, Taiping, Nuo De, JASONWOOD, Makwafi Geg, storm, Tony Will, GXG, Zuo, Ji Hua and other exhibitors.

Compared with last year, the number of E2 exhibitors participating in the exhibition increased by 20%. From the style of participating leisure brands, we can see that the trend of fashion and leisure nowadays is more focused on design, focusing on the mix and match of fashion elements and leisure fabrics.

In the E2 hall, a lot of new discoveries will bring people a surprise. More fashion sports brands show "sense of life and understanding" in the exhibition design, product display and product design concept. Sports brands, leisure brands and fashion brands have been sharply different, but this year it has become blurred and harmonious. Fashion sports brands have begun to emphasize the expression of healthy lifestyles and the integration of fashion elements.

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Compared to men's wear, fashion and leisure sports hall, the women's wear hall is more colorful.

The 23 thousand square meter exhibition area has gathered more than 100 women's clothing brands to compete with each other, showing that female consumers are more aggressive in fashion.

It is noteworthy that the underwear brand of women's wear hall has doubled to join in 2010. With the continuous growth of China's per capita GDP, the concept of life is changing, and the desire for high quality life is more intense than ever before.

At the same time, a part of the knitted underwear cluster which originally only made foreign trade processing, in the fluctuation of the international financial crisis, from the domestic market to see more open market prospects, have started the independent brand.

In recent years, children's clothing exhibition area has always been one of the most impressive exhibition areas in CHIC domestic museum. The 11 thousand square meter children's living hall is the theme of "FINDME" in this year. The concept of "returning to nature, looking for children" is the idea, and the concept of "children's living room" is emphasized and the healthy, optimistic, independent and confident personality development view of children is advocated.

In this exhibition, the children's life hall brings together more than 120 middle and high end children's wear brands. It is made up of brands such as Barbara, Dr. frog, red and yellow blue, Parker lane, water boy and pig pig. It is one of the most famous discoveries in the exhibition. One of the most brilliant discoveries of the exhibition is the famous Chinese adult fashion sports brand such as Anta and 361 degrees. It goes into the "youth Pioneer Area" of children's clothing. With the "little Anta" and "361 degree children's clothing", the dynamic and healthy lifestyle is popularized into the world of children's children.

For a long time, the leather / fur area of CHIC is showing the pattern of group attack and preparation for cluster. This year is still the case. Haining and Xinji clusters are still the main force.

Haining's exhibitors cluster increased from 4 last year to 11, and most of them were new brands. What's worth mentioning is that some of the more active brands in China's fur market and some leading enterprises such as Worcester, Cathay, Shulan and BMG are all appearing in CHIC2011.

CHIC2011 fashion jewelry area is located in the W2 Pavilion, with an exhibition area of nearly 5000 square meters, exhibiting more than 100 brands, jewelry, neckties, scarves, scarves, hats, bags, handbags, shoes, dolls and other colorful clothing products will lead the rhythm of life, combined with the exhibition "find" theme, experience the latest fashion trends and styles, reflect the fashion, low carbon, environmental protection, love life concept of life, advocate the use of environmental protection materials, save energy, promote the trend of Chinese clothing fashion, increase the variety category of exhibition area, and make it richer and more diverse.

The designer gallery is one of the innovation exhibition areas of this Expo, that is, on the basis of last year's creative design area, it is more clearly stated that the designer gallery is committed to promoting the overall strength of Chinese local designers and the influx of new generation of forces, thus creating a cultural and creative platform for the future development of Chinese creative design.

The theme of the gallery is "FindNewEnergy", that is, "discovering new forces".

Designer gallery is the birthplace of inspiration, the Enlightenment of all new ideas and new souls, and the hatchery of turning ideas into reality. Designers here turn all discoveries into reality, and drive and display the latest fashion. 2011, we will grow together in "discovery".

From the CHIC overseas Pavilion, we can see that overseas exhibitors have made breakthroughs in quantity and quality. The number of overseas exhibitors has been the highest for many years. Overseas brands have been exhibiting in the form of group and won more market opportunities.

This further shows that China's market potential as the most growing consumer market in the world is being widely concerned by overseas fashion brands.

Foreign markets were weak, and China took the lead in getting out of the shadow of the financial crisis.

In 2011, more than 300 brands from the United States, Germany, Italy, France and other places came to CHIC, gathered in the W1 and W2 pavilions, exhibiting an area of 23000 square meters.

In addition to the exhibitors in Italy, France, South Korea, Hongkong, China and Taiwan in 2010, three exhibition groups, including the United States, Germany and Japan, were added.

From the perspective of CHIC exhibitors, the increasing number of American exhibitors attracts people's attention. In CHIC2011, more than 20 American brands, including men's wear, casual wear, street wear and other mainstream fashion culture and fashion trends, have been convened by the famous American exhibition organization "ENK international".

The German Pavilion has organized more than ten enterprises to participate in the exhibition this year. Many of the exhibitors in Germany this year are large garment enterprises or high-end brands.

Some German companies have held activities such as press conferences, banquet and so on.

During the CHIC2011 period, the French Pavilion continued to take the theme of "ParisForEver" as the theme. This year's French Pavilion has received special attention from the French government in addition to the two famous exhibitions of Who 'sNest and PremiereClass and the support of the French women's wear Association.

Similar to the French Pavilion, the Italy Pavilion also increased the scale of the exhibition and the exhibition area reached 1600 square meters.

The highlight also lies in the display of some boutique children's clothing brands, including the Loredana, MiniCooper and leBellissime brands of Loredana family, the top children's clothing company in Italy.

As a special partner of CHIC2011, the Korean Exhibition Group held four original fashion show shows and a Sino Korean joint fashion show at this exhibition.

The Korean Pavilion, organized by the Federation of Korean fiber industries, has a breakthrough area of 4000 square meters.

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Maximizing activity platform effect

During the period of CHIC2011, there were more than 60 events including the 2011 China Fashion Forum, 2011 China clothing exchange, the seventh annual award of China fashion brand and other related activities.

These colorful activities further expand the professional platform function of CHIC.

On March 29th -30, the 2011 China Fashion Forum, with the theme of "building brand strength", gathered together a number of outstanding entrepreneurs, authoritative scholars and experts from all walks of life to explore, dialectically and exchange the strength of the sustainable development of Chinese clothing brands.

The brand has experienced more than ten years of exploration and practice. What is the brand name today? What is the brand concept? How far is the Chinese brand from the world brand? What level of brand recognition is it built? In the face of 2011, although China's clothing market is growing, it is difficult to judge the market changes, and the direction of the market will be swinging. As the most authoritative and professional forum of the Chinese apparel industry, the discussion on the future brand building by the Chinese clothing forum and the experts and scholars from various walks of life will create an ideological exchange station and a resource information base for the industry in building new environment, new relationship, new consensus and new impetus. At the same time, it has also put forward a very practical industrial topic for the whole industry in the "12th Five-Year" year. Chinese clothing

The Jack seventh annual award of Chinese clothing brand has always been around the principles of market inspection, following the objective laws of market changes, constantly adjusting and changing to meet the needs of those brands that are rising and changing constantly.

In the process of nomination and appraisal, this grand prize started the innovation link, including the statistics of the existence of clothing brands in each shopping mall based on the commercial coverage rate, so as to obtain the coverage rate of the single clothing brand in the National Mall.

At the same time, increased consumer survey projects, magnified the voice of consumers, but also made full use of the means of "final purchase" to evaluate the existing market conditions of the brand.

In addition, this brand award pays more attention to the important role of soft power such as corporate culture, brand management and brand value in brand building. Through the consideration of the brand market status, brand development potential and development prospects, more than 20 Chinese excellent fashion brand pioneer representatives have been selected from more than 5000 brands. This is not only a recognition of excellent brands and brand people, but also a further push and encouragement for "China creation".

Last year, the newly revised "China clothing brand distribution" continued to play well this year. On March 28-30, a total of 17 A/B shows were staged in the E5 Pavilion, bringing together the fashion show of excellent brands at home and abroad, giving people a strong visual experience.

The "China Korea joint fashion show" is a visual feast hosted by ten outstanding young Chinese and Korean designers.

The fashion show invited the famous original designers from China and Korea to participate.

Shi Jie, Liu Fang, Zhang Wenhui, Wang Hongying and UMAWANG represent Chinese designers. Korean designers include Li Cheng Xi, Li Lingli, Hong Huizhen, Xu Enji, and Gao dun. They both have independent design studios, and actively participate in cutting-edge design competitions both at home and abroad. At home and abroad, designers and designers will jointly present the original strength in the "2011 China clothing distribution exchange".

The "CHIC2011 children's fashion collection" is also one of the highlights in the E4 children's living hall. The ten children's static and dynamic performances are the blueprints for the colorful colors of childhood, while the "CHIC tide boy fashion model selection contest" awards ceremony jointly sponsored by the China Fashion Association and Sohu net will push the "children's model" into the fashion trend.

CHIC2011 China clothing business forum - the annual conference of China Fashion Buyer forum and clothing distributors and retailers will appear in China International Exhibition Center from March 28th to 29.

This forum takes the theme of "buying buyers into China", guided by on-the-spot actual combat, and based on market theory, integrates domestic and foreign experts' operational wisdom, and explores the hot topics of the industry, namely, the development trend of "buyer mode" in the domestic apparel market, and guides the distributors to deal with the changes in the terminal mode of the industry market, and innovating the business operation mode of the industry.

Service "humanization" is not just slogan {page_break}

The China International Clothing and apparel Fair has been in its nineteenth year. It has integrated the three characteristics of Commerce, culture and services. It has been combined into a skillful and effective way. It is the first trade platform for China's garment industry facing the world, and it also carries the banner of promoting brand building and holding high cultural creativity.

CHIC will integrate the service system that keeps pace with the times, promote brand interaction through services, discuss cooperation, develop thematic cultural interaction, enhance the professionalization and humanization of the Expo, narrow the distance between exhibitors and visitors, international and domestic counterparts, and promote the positive lifestyle and the brand building concept of keeping pace with the times through clothing. In the past 19 years, CHIC's own service system has also been improving.

In order to further strengthen the ties between CHIC and exhibitors, the Expo first introduced the concept of "feeling marketing". When planning all the details of the exhibition, it must stand in the perspective of exhibitors to think about the problem, and feel "if I am a exhibitor" thinking, through imagination and analysis, from various aspects and details to serve as far as possible to satisfy the exhibitors and spectators, so that they can not only gain a lot from the business point of view, but also have great inspiration from the concept of cultural creativity and brand building.

China International Clothing and Accessories Fair is the high-end platform for the apparel industry, and this year's CHIC is also very active and meticulous in its dissemination and orientation.

CHIC is a key way to enhance the overall level of the industry by expressing the future trend of life philosophy and brand building in every way to every participant.

CHIC will locate the theme of 2011 as "discovery". From the theme setting, it will give the costumes a broader and deeper thinking. CHIC will also find its eyes on more detailed links. CHIC2011 will create an atmosphere in fashion and creativity, and always requires that the concept of healthy low-carbon life should be run through all the planning and working details. From the decoration and decoration of each exhibition area, the low-carbon green green healthy lifestyle will be spread bit by bit, and each participant will have an immersive experience and sentiment through thematic and innovative way of exhibition.

The north and South corridor corridor, which is set up at the venue, has the interactive effect and the super visual experience. The theme of the "JEANSWEST flying CHIC2011 Fashion Art Gallery" is the theme of "flying dream". Through the artistic expression forms such as painting and installation, it shows the Chinese social fashion style in more than 20 years, and shows the value and influence of JEANSWEST brand in the different historical periods of 1993 -2011. Like the time shuttle, it takes people through a beautiful fashion journey.

In terms of routine service measures, in addition to using dynamic databases and new network media on the basis of previous years, the most popular micro-blog and wireless value-added services are also fully utilized in the exhibition service to exhibitors and spectators. This Expo will use modern information technology to speed up the overall operation efficiency of the exhibition. In promoting brand, these new technologies will not only spread information widely during the exhibition, but also play a direct role in tracking services after the event.

The establishment of the E5 Pavilion "CHIC fashion lifestyle Plaza" near the North landing hall is one of the highlights of the CHIC2011 exhibition service. It is a very stylish and experiential function that can bring unlimited inspiration and creativity.

In addition to the rest area for the participants to eat and rest, 3D painting, game entertainment, naughty girl bikini show, COSPLAY performance, fashion distribution area, China Film Group introduced 2011 large pieces of appreciation, FAB music auditions, luxurious modified sports cars, etc., integrating the concept of "cross boundary" from the Perspective of physical examination to professional exhibition, which makes the clothing brand people feel in the process of rest and entertainment.