Baidu Cut Meat: How Much Is It?

Compared with external operation,

"Three wave" gas gathering: forced planning

The Baidu library, which claims to be an online interactive document sharing platform, has not been idle since its launch.

Shanda literature and Baidu choose the right place for infringement.

Shanda literature CEO Hou Xiaoqiang once launched a joint lawsuit against micro-blog on micro-blog, saying that "Baidu library will never die, and Chinese original literature will die."

For a time, people should be gathered.

Even so, the Baidu library is still intact.

In fact, in addition to the loudest voice of Hou Xiaoqiang, the authors and publishers who worked with Baidu library have been in the minority, but have not succeeded.

A publisher who had fought with it told reporters that Baidu's strength and arrogance led many people to lose.

"Helpless under the help of group strength, otherwise it is impossible to shake Baidu."

The writers chose the March 15th International Consumer Rights Day to safeguard their rights.

According to past practice, this day has always been the focus of public opinion.

There were about 50 writers signed on the books, many of whom were familiar with the well-known writers: Jia Pingwa, Liu Xinwu, Han Han, Guo Jingming, Li Chengpeng and so on.

The burning book of punishment was written by Murong Xuecun, accusing Baidu Library of free opening to users, but without authorization from anyone, "completely degraded into a thieves company, turning Baidu library into a stolen market."

The most direct significance of the move is obviously to put pressure on the subsequent negotiation of rights protection between the two sides.

In March 24th, negotiations between the publishing industry and the representatives of the writers and Baidu carried out a breakdown.

The joint expedition did not cause any substantive impact on the negotiations between the two sides, but was closely watched by the media.

On the day of the negotiation, reporters gathered for a long time at the door of the conference room, and the vortex of public opinion had already taken shape.

After the failure of the negotiations, Baidu quickly fell into the vortex of public opinion. The representatives of the "three wave" as the core represented by the media, blogs, micro-blog and many other positions attacked the harm and infringement facts of the Baidu library. The so-called "three wave", including Lu Jinbo, general manager of Wanrong Book Industry Development Co., Ltd., Shen Haobo, President of Mo tie book, and Zhang Hongbo, executive deputy director general of the Chinese Literary Association.

In addition, on March 25th and 26, Han Han sent two blogs, calling on writers' colleagues to "condemn Baidu" for cooking oil, and released an open letter to Baidu founder Robin Li, asking him to "make a statement about the harm brought to the publishing industry by Baidu library.

The style of Han Han's blog is more about the real situation of publishers and writers. There are many sensationalism and Robin Li. "Please leave a way for China's publishing industry and writers.

Please let off our cooking oil on your way to oil. "

"If the Baidu library refuses to take a step back, then I can take a few more steps. Perhaps someday, you can see me downstairs in your office in Beijing."

On the same day that Han Han issued second posts, Baidu issued an apology statement, and said that three days of thorough investigation of the copyright of literary works.

The United Front in the publishing circles against Baidu infringement alliance won the first battle.

Later, Shen Haobo said in an interview with the media that Baidu felt the pressure of public opinion.

Baidu cut meat: how much is it?

What is the reason why Baidu chose to cut meat?

Prior to the formal announcement of the apology, Baidu had tried to resolve the dispute by strengthening communication and public relations.

People close to Baidu told reporters that in the early hours of March 25th, Baidu was still making a public voice through the media. Baidu vice president Zhu Guang also explained the situation of the negotiations.

But then, Baidu encountered Han Han's two blog posts, and the direction of public opinion completely reversed to the infringement alliance.

At the same time, the State Administration of copyright affairs also disclosed that the end of February this year has been interviewed with Baidu, Baidu has also submitted a rectification report.

Baidu felt a sense of doom this time.

Since we can not escape, facing squarely is the most sensible choice.

So there was a turning point in the matter. After Baidu chose to apologize, Robin Li made a statement at the IT leaders summit.

Although this position is alleged to be a suspicion of being angry, it still conveys the urgency of Baidu in this matter.

Robin Li's expression is also showing weakness. At the summit, he said he could not sleep at night. "We have been hit hard enough."

The Baidu library, which is in the vortex of public opinion, has obviously lost its strength. Millions of eyes are watching it.

By the time of 12 in March 29th, the number of documents in Baidu's literary works dropped from 2 million 800 thousand to 163, which shrank by more than 99%.

An hour later, Baidu announced the news again, announcing that the copyright cooperation platform of Baidu library was formally launched.

In view of the cooperation, the Baidu library has proposed two modes of cooperation, which are pay sharing and advertising division.

In fact, these two modes of cooperation are not new to the outside world.

Prior to this, Baidu library has repeatedly mentioned that it hopes to take more steps on the road of copyright cooperation. If we want to make profits, the payment sharing and advertising division are a reference mode.

Analysis of the industry, the mystery of the problem is that in the past, Baidu's position can rarely be truly put into action. This time is the real step of "first deleting".

In response to this plan, the reporter also connected with Zhu Guang, vice president of Baidu for the first time. According to it, in the past few days, Baidu mobilized hundreds of people to conduct a large area investigation in 24 hours. The Baidu Library's new policy now is, "documents that need more than 1000 words need to provide proof of copyright". For users, there are still unauthorized works to fish in troubled waters, Baidu welcomes reports, and Baidu library has launched a green channel for this purpose.

In this visible cleaning campaign, the loss of Robin Li and Baidu is visible.

Even after the publication of the joint Crusade in March 15th, the total number of documents in the Baidu library reached about 20000000. The number of libraries has dropped to 16 million 550 thousand by the end of the press release.

The most serious literature is the most controversial literature document, from the original 2 million 800 thousand to 163.

Most of the 317 documents in the novel category are uploaded in the near future, while only 8 in the poetry category.

"There is also a natural amount of traffic and user uploads as well as PV (page views)".

Analysis of the industry, Baidu will be dealt with this series of shrinking flow brought shrinkage.

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Behind the scenes War: to give up?

Despite the heavy losses, Baidu is clearly willing to clean up and shrink the survival of Baidu libraries.

"Turn it off if you don't manage well."

In the industry's view, it is more like Robin Li's angry words.

And look at the expansion of Baidu library since the on-line attitude, it is not difficult to understand the real intention of Robin Li.

In January 2010, 1st anniversary of the Baidu library was online, and the relevant data shared by Baidu showed that over the past year, the number of documents has exceeded 20 million, occupying over 70% of the total market share of the Chinese document sharing market.

Among them, the number of users uploaded the document exceeded 10 million copies, with 6 million 500 thousand downloads of document resources daily, 70 million users browsing, and more than 150 thousand new documents per day.

Different from the websites that share documents with the Internet, Baidu library has adopted a completely different operation mode.

On the Internet, users share certain documents by sharing the copyright documents, and gain a certain amount of revenue through the browsing volume.

At the beginning of the Baidu library, it has been emphasized that netizens are uploading. The principle of avoiding the wind and the library have not made profits from them, and they have quickly accumulated popularity and have a large market share.

By the end of March 31st, Alexa's traffic statistics accounted for 1.68% of Baidu's total visits, ranking eighth in Baidu's subdomains.

Baidu library has become a chess piece that Baidu can not easily abandon.

The appearance of Baidu library has been hiding the ambition of Baidu on the digital reading platform, and is also consistent with Baidu's demand for traffic.

In March 31st, Baidu shut down its C2C website, Baidu, because Baidu did not generate direct benefits for Baidu, but also made little contribution to traffic.

Earlier, Lu Jinbo has pointed out that "Baidu library is the subdomain of Baidu website. Its pages have direct access to other sub domains, and its huge traffic brings huge direct advertising revenue and other benefits to Baidu".

Unlike Baidu videos and Baidu MP3, Baidu obviously wants to attract users' stay through content. All the contents of the library are not external link services, but stay in Baidu's servers, which shows the importance of Baidu for libraries.

On the other hand, even though Baidu has announced that the library has not made any profit, it has not stopped its commercialization test.

By the end of 2010, the bookstore of Baidu library had been quietly launched, and then released 100 ebook with patriots.

But the cost of Baidu library, from the previous operation mode, is very small in addition to technology and human resources.

At the beginning of the library, the library announced its main mode of operation. Users can get the virtual bonus points of the platform by uploading the documents to download the documents they need.

The so-called integral reward is the virtual "wealth value" in Baidu.

Users can get unequal "wealth value" by participating in Baidu know, Baidu encyclopedia and knowledge masters, and "wealth value" can not be converted into RMB, only the virtual wealth of Baidu.

As a result, Baidu library has been able to increase user stickiness and effectively avoid the copyright cost that the library should first face.

Today, through large-scale cleansing, Baidu library seems to have suffered heavy losses.

Even if "three waves" have doubts about interactive document sharing platform, they will not exclude the possibility of fighting together again.

Baidu, however, helped to eliminate the possibility of the death of the library, and won a cleaner future for it.

In March 31st, Baidu reached an agreement with the Chinese Music Copyright Association, and Baidu paid the Music Association permission fee for its music works.

According to the regulations, the association will pmit relevant rights holders.