Dongguan Tea Hill Holds The Lead To Show CHIC&Nbsp, Upgrade The Clothing Famous Town And Make Efforts Again.

10 enterprises and 12 brands were invited to participate in the exhibition. " Famous brand clothing manufacturing town in China Cha Shan town in Dongguan is in the nineteenth session. China International Clothing and Accessories Fair (CHIC2011) this appearance again sounded the clarion call for industrial upgrading.

The government supports quality enterprises to play the leading role.

In March 28th, CHIC2011, known as the weathervane and barometer of the garment industry in China and even in the world, was held in Beijing. Cha Shan town saw it as a chance to show itself to the world.

The exhibition area of Cha Shan town exhibition area is 843 square meters, of which the men's wear exhibition hall is 52.5 square meters, the women's wear exhibition hall is 90 square meters, and the children's wear exhibition hall is 702 square meters. Such a scale has condensed the efforts of the tea Town Committee and the town government. Cha Shan town attaches great importance to this exposition, not only attaches importance to the organization, but also organizes Party organizations and relevant garment enterprises to visit the exhibition during the exhibition to encourage enterprises to participate in the exhibition and promote exchanges and cooperation between garment enterprises. It also gives strong support to the funds, specially allocate funds for exhibition, solve the cost of booth special clothing, clothing conference and advertising, and subsidize the travel expenses of more than 3000 yuan for each exhibitor company. Most of the visiting expenses of the more than 30 garment enterprises are paid by the town government.

The level of exhibitors also shows the strength of Cha Shan town as a "famous brand garment manufacturing town in China". The brand clothing group of Cha Shan town first appeared on the stage, and sent 10 high-quality clothing enterprises exhibitors, namely, Dongguan Bai Wei Industrial Co., Ltd., Dongguan Huimi Industrial Investment Co., Ltd., Dongguan rabbit tresses Clothing Co., Ltd., Dongguan zhe Textile Garments Co., Ltd., Dongguan Ying Da Garments Co., Ltd., Dongguan yavan Garments Co., Ltd., Dongguan Tianrun Garments Co., Ltd., Dongguan City Sima Toys Co., Ltd., Dongguan Huhang Garments Co., Ltd., Dongguan City Yongle sporting goods Co., Ltd.

On the opening day, Clothing in Cha Shan town In addition to the static display, the company also conducts dynamic display, holding three colorful tea mountain clothing costumes in E4 and E5 hall respectively.

The exhibition includes five categories and 12 brands: Children's wear, swimsuit, casual wear, diving suit and underwear. The theme of the exhibition is "China famous brand clothing manufacturing town". The theme of the exhibition is to focus on exhibiting and unifying the special costume. It is also a combination of static and dynamic appearance to fully display the regional brand and image of the garment industry in Cha Shan town and become the focus of attention of all parties.

Won the "famous brand clothing manufacturing town in China"

Behind this exhibition is the strong industrial foundation of long-term accumulation.

Relying on its strong clothing industry advantages, after years of careful cultivation, tea hill garment industry has made a solid foundation and profound foundation for the garment industry, forming a large and well matched industrial cluster, becoming one of the pillar industries in Cha Shan town. In November 2010, Cha Shan town was recognized by the China Textile Industry Association and the China clothing association as the "famous brand garment manufacturing town in China" and became the only town in the country that won the title.

At present, there are 567 textile and garment industries and supporting enterprises in Cha Shan town, of which 504 are private enterprises and 63 are foreign-funded enterprises. The town's clothing industry has an annual output of 283 million pieces, with a total output value of 5 billion 384 million yuan and sales of 6 billion 568 million yuan. There are many kinds of clothing products in the town, including fashion, windbreaker, underwear, casual wear, children's clothing, etc. There are 18 garment enterprises with independent brands, and many brands such as "sparrow", "rabbit mark", "master cat" and "Geer Ma Fei" have emerged in the international and domestic market.

Cha Shan clothing enterprises actively participated in the market division and cooperation of famous garment enterprises both at home and abroad, and gathered famous brands both at home and abroad. Cha Shan has a total construction area of nearly 100 thousand square meters, and more than 1500 international materials and accessories trading center. Initially formed a garment industry chain with garment production as the core, covering computer embroidery, accessories production, cloth distribution and other related industries, providing necessary spare parts for garment manufacturers in Chai Shan town and forming a relatively perfect production chain.

"Four best" aims at "billion".

The white paper on the development of garment industry in Cha Shan town is a guiding document in Cha Shan town. The white paper put forward that by 2015, the output value will reach 10 billion yuan, and the export will earn more than 810 million US dollars. It will strive to create more than 2 national brand names and 3 or more provincial brand names.

The white paper also defines the objectives, tasks, main measures, supporting policies and guarantee mechanisms for the development of the garment industry in the whole town, and promotes the optimization and upgrading of the garment industry cluster. It builds the tea mountain as the best technological product with the highest degree of specialization, the lowest public operation cost, the best soft and hard environment, and the best industry protection, namely the "four most sophisticated" clothing flexible manufacturing industrial base, so as to realize the sustainable development of the garment industry. In addition, Cha Shan town will also increase the intensity of regional brand construction, register the "tea mountain clothing" collective trademark, and expand the popularity and influence of "tea mountain clothing".

Over the years, the tea Town Committee and the town government attached great importance to the development of the garment industry, vigorously supported the garment industry, established the Dongguan textile and Garment Association tea mountain branch, provided services for enterprises, and constantly improved hardware and software facilities, providing a good development environment for the garment industry.

In terms of software, the tea town government has implemented the "opinions on speeding up the development of the garment industry", "opinions on implementing the innovative town of science and technology tea mountain construction", "the implementation plan of the famous brand driving strategy of Cha Shan town", and the policy document supporting a series of support and promotion of garment industry development by the tea hill town supporting the famous brand name enterprise development loan interest discount method. Cha Shan town government invested 10 million yuan a year, invested 5 yuan for 50 million consecutive years to promote enterprise independent innovation. For the enterprises approved by the state and provincial and municipal governments, the township government shall provide supporting funds according to the proportion of 1:0.25 to 1:0.5 according to the municipal financial subsidy amount. For the enterprises that won the famous brand names, the government of the town of Cha Shan granted a loan discount of 1 million -500 yuan for two consecutive years.

In terms of hardware, Cha Shan town invested 48 million yuan and is now preparing to build the tea mountain Productivity Promotion Center, which is expected to be put into operation in August this year. The center provides enterprises with comprehensive, multi-level and comprehensive services such as information, technology, personnel training, testing, financing and management.