• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Look At The Internationalization Of Chinese Brand Clothing From The Perspective Of Card Dun Ton

    2011/4/3 14:38:00 61

    Brand Clothing

    A few days ago, Karl Denton, a well-known high-end clothing brand in China, was reported by some media as the so-called fake foreign brand, which has been in the top ranks of high-end clothing brands for more than 10 years. Karl Denton has been questioned by various parties.


    "Foreign trademark" or "national trademark"


    Reporters learned that

    kaltendin

    The brand owner is a Chinese Hongkong businessman. The brand's clothing is mainly aimed at the successful people who pursue the intrinsic and luxurious quality. They have been favored by Chinese mature men in the market in the past ten years.

    However, although it is a registered brand in China and Italy, the main production area and main selling place of the brand are all in China, and so some media questioned it.


    "In fact, costumes such as card Dun don't have a foreign brand owned by foreigners is a common phenomenon, for example, the famous American Wedding brand" VERA WANG "is actually created by the Chinese, even the familiar CATELO crocodile, BOSINI burglung, JEAN WEST JEANSWEST, JORDANO Giordano, etc.

    brand

    Its brand owners are Chinese. "


    It is reported that China has become a "world factory" in the existing

    Globalization

    Under the background, including Nike, Adidas, Germany Volkswagen and other international famous brands, most products of various industries and brands are produced in China.

    Therefore, the quality of a brand depends on the brand's design style, usage crowd, product quality, service quality and operation mode of the enterprise, rather than whether the brand holder is Chinese or the quantity of export. It is precisely the lack of correct brand development concept that leads to a very large gap between China and Europe.


    Besides, where the sales area is is just an observation.

    International brand management depends on how many links in the entire production and operation activities involve internationalization.

    Like the high-end brand such as the brand such as the brand, the fabric source, the design team and the production cooperation factory are already not limited to the domestic market, but are directly purchased from Italy and even the whole world.

    In the context of economic globalization, both foreign brand names and Chinese famous brands are focusing on brand management with the perspective of global resource integration, so as to meet the increasing consumer demand of customers.


    Caldin's "disaster" is still the "confusion" of Chinese clothing.


    Insiders say that the reason why international brands are expensive is not the quality of their products, after-sales service or shop decoration, but their brand culture and lifestyle conform to the values of their audience consumers.

    The reason why consumers wear ARMANI is not because of the popularity of their brands or how many countries they export to, but because they are in line with consumers' own value or pursuit of lifestyle. Karl Denton is positioned on the brand value concept as an architect of noble and elegant lifestyle, integrating global resources to provide first-class products and services to customers, and creating an international brand consumption experience, so that it can stabilize the high-end market in the current domestic market.


    Experts say that Chinese brand clothing is far less than that of other international brands, no matter how fashionable or brand recognition. Many people think that poor design is the problem behind China's brand clothing lagging behind international brands. In fact, the most fundamental reason is that there is no correct sense of internationalization.

    Over the years, Chinese brands have been striving to internationalize, but most of them have finally become producers of international brands, or have not been recognized by foreign consumers and governments for a long time.

    However, the brand of Charles dinton can occupy a whole field in the field of high-end clothing. It is precisely because of its series of products design, quality pursuit, terminal sales, visual communication and so on, which follow the international industry operation mode. It is difficult to survive in the high-end market with international reputation.


    Behind the confusion of "internationalization" of Chinese brand clothing, a group of so-called "fake foreign brands" represented by card Dun ton is acting as a practitioner to promote the internationalization of Chinese brand clothing.


     

    • Related reading

    Main Categories Of Apparel Retail Formats In China

    market research
    |
    2011/4/2 16:21:00
    103

    Probability Of Weak Running In Late Cotton

    market research
    |
    2011/4/2 15:53:00
    72

    China'S Fragile Cotton Industry Chain

    market research
    |
    2011/4/2 10:31:00
    77

    Suggestions On Further Improving Cotton Quality Supervision Level By China'S Fiber Inspection

    market research
    |
    2011/4/2 9:30:00
    80

    Textile Industry: The Export Environment Is Complex &Nbsp; The Situation Is Not Optimistic.

    market research
    |
    2011/4/1 15:35:00
    56
    Read the next article

    How To Buy Or Sell Stocks?

    Buying or selling stocks can be carried out in the following ways: (1) call the entrusted telephone set up by the broker; (2) fill in the buying or selling orders at the counter of the brokerage business department; (3) entrust it through the online trading system; (4) entrust the terminal through the self-help keyboard terminal.

    主站蜘蛛池模板: 夜天干天干啦天干天天爽| 狠狠躁夜夜躁av网站中文字幕| 曰批视频免费30分钟成人| 国产精品久久国产三级国不卡顿| 亚洲日韩精品欧美一区二区| 97人人模人人爽人人少妇| 欧美色图你懂的| 国产综合久久久久| 亚洲人成在线播放网站| 色综合天天综一个色天天综合网| 国产在线拍偷自揄拍无码| 久热这里有精品| 黄色一级黄色片| 日本免费人成视频播放| 国产丰满麻豆videossexhd| 中日韩欧美视频| 精品人人妻人人澡人人爽人人| 天美一二三传媒免费观看| 亚洲综合无码一区二区三区| 99er在线视频| 欧美一级视频在线| 国产午夜福利精品一区二区三区| 久久久久亚洲av综合波多野结衣| 老师您的兔子好软水好多动漫视频 | 精品一区二区三区在线视频| 天堂网www资源在线| 亚洲欧美日韩国产成人| jizzjizz成熟丰满舒服| 日韩欧美中文字幕在线播放| 国产一二三区视频| √天堂资源在线| 欧美精品一区二区三区免费观看 | 国语自产偷拍精品视频偷| 亚洲国产欧美日韩精品一区二区三区| 很污很黄的网站| 日本人视频jizz页码69| 出差被绝伦上司侵犯中文字幕 | 色综合五月婷婷| 好紧我太爽了再快点视频| 亚洲欧美综合区自拍另类| 国产精品吹潮香蕉在线观看|