• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Look At The Internationalization Of Chinese Brand Clothing From The Perspective Of Card Dun Ton

    2011/4/3 14:38:00 61

    Brand Clothing

    A few days ago, Karl Denton, a well-known high-end clothing brand in China, was reported by some media as the so-called fake foreign brand, which has been in the top ranks of high-end clothing brands for more than 10 years. Karl Denton has been questioned by various parties.


    "Foreign trademark" or "national trademark"


    Reporters learned that

    kaltendin

    The brand owner is a Chinese Hongkong businessman. The brand's clothing is mainly aimed at the successful people who pursue the intrinsic and luxurious quality. They have been favored by Chinese mature men in the market in the past ten years.

    However, although it is a registered brand in China and Italy, the main production area and main selling place of the brand are all in China, and so some media questioned it.


    "In fact, costumes such as card Dun don't have a foreign brand owned by foreigners is a common phenomenon, for example, the famous American Wedding brand" VERA WANG "is actually created by the Chinese, even the familiar CATELO crocodile, BOSINI burglung, JEAN WEST JEANSWEST, JORDANO Giordano, etc.

    brand

    Its brand owners are Chinese. "


    It is reported that China has become a "world factory" in the existing

    Globalization

    Under the background, including Nike, Adidas, Germany Volkswagen and other international famous brands, most products of various industries and brands are produced in China.

    Therefore, the quality of a brand depends on the brand's design style, usage crowd, product quality, service quality and operation mode of the enterprise, rather than whether the brand holder is Chinese or the quantity of export. It is precisely the lack of correct brand development concept that leads to a very large gap between China and Europe.


    Besides, where the sales area is is just an observation.

    International brand management depends on how many links in the entire production and operation activities involve internationalization.

    Like the high-end brand such as the brand such as the brand, the fabric source, the design team and the production cooperation factory are already not limited to the domestic market, but are directly purchased from Italy and even the whole world.

    In the context of economic globalization, both foreign brand names and Chinese famous brands are focusing on brand management with the perspective of global resource integration, so as to meet the increasing consumer demand of customers.


    Caldin's "disaster" is still the "confusion" of Chinese clothing.


    Insiders say that the reason why international brands are expensive is not the quality of their products, after-sales service or shop decoration, but their brand culture and lifestyle conform to the values of their audience consumers.

    The reason why consumers wear ARMANI is not because of the popularity of their brands or how many countries they export to, but because they are in line with consumers' own value or pursuit of lifestyle. Karl Denton is positioned on the brand value concept as an architect of noble and elegant lifestyle, integrating global resources to provide first-class products and services to customers, and creating an international brand consumption experience, so that it can stabilize the high-end market in the current domestic market.


    Experts say that Chinese brand clothing is far less than that of other international brands, no matter how fashionable or brand recognition. Many people think that poor design is the problem behind China's brand clothing lagging behind international brands. In fact, the most fundamental reason is that there is no correct sense of internationalization.

    Over the years, Chinese brands have been striving to internationalize, but most of them have finally become producers of international brands, or have not been recognized by foreign consumers and governments for a long time.

    However, the brand of Charles dinton can occupy a whole field in the field of high-end clothing. It is precisely because of its series of products design, quality pursuit, terminal sales, visual communication and so on, which follow the international industry operation mode. It is difficult to survive in the high-end market with international reputation.


    Behind the confusion of "internationalization" of Chinese brand clothing, a group of so-called "fake foreign brands" represented by card Dun ton is acting as a practitioner to promote the internationalization of Chinese brand clothing.


     

    • Related reading

    Main Categories Of Apparel Retail Formats In China

    market research
    |
    2011/4/2 16:21:00
    103

    Probability Of Weak Running In Late Cotton

    market research
    |
    2011/4/2 15:53:00
    72

    China'S Fragile Cotton Industry Chain

    market research
    |
    2011/4/2 10:31:00
    77

    Suggestions On Further Improving Cotton Quality Supervision Level By China'S Fiber Inspection

    market research
    |
    2011/4/2 9:30:00
    80

    Textile Industry: The Export Environment Is Complex &Nbsp; The Situation Is Not Optimistic.

    market research
    |
    2011/4/1 15:35:00
    56
    Read the next article

    How To Buy Or Sell Stocks?

    Buying or selling stocks can be carried out in the following ways: (1) call the entrusted telephone set up by the broker; (2) fill in the buying or selling orders at the counter of the brokerage business department; (3) entrust it through the online trading system; (4) entrust the terminal through the self-help keyboard terminal.

    主站蜘蛛池模板: 免费观看四虎精品国产永久| 成人免费视频在线播放| 国产精品一区二区综合| 国产精品亚洲专区无码WEB| 午夜dj在线观看免费高清在线 | 国产精品乱码一区二区三区| 亚洲欧美日韩精品在线| 中文字幕第一页国产| 色哟哟精品视频在线观看| 日本免费精品一区二区三区| 国产精品视频一区二区三区四| 亚洲欧美日韩天堂在线观看| 88aa四虎影成人精品| 精品午夜福利在线观看| 好男人社区在线www| 人妻av一区二区三区精品| 97精品一区二区视频在线观看| 精品久久久久久久久午夜福利 | 精品久久久久久久无码| 妞干网2018| 亚洲色图综合网站| 一本色综合网久久| 男女啪啪漫画无遮挡全彩| 在线观看国产亚洲| 亚洲国产成人91精品| 91啦视频在线| 我和岳乱妇三级高清电影| 国产亚洲午夜高清国产拍精品| 中文字幕精品视频在线观| 精品久久久久久无码中文野结衣| 天天干2018| 人妻有码中文字幕| 57pao一国产成永久免费| 污污视频免费看| 女人18毛片a级18**多水真多| 再深点灬舒服灬太大了ship| av色综合久久天堂av色综合在| 欧美日韩你懂的| 国产成人免费网站在线观看| 中文字幕理伦午夜福利片| 相泽南亚洲一区二区在线播放|