CHIC&Nbsp; &Nbsp; Blonde Rabbi Brand Interview

Host: the guests we invited here are Golden hair Rabbi maternal and child products Limited by Share Ltd Lin Ruowen, general manager, Lin Hao, welcome you.

Lin Ruowen: Hello, everyone.

Host: I can imagine that Lin is a mother. I think her child is probably in kindergarten. When Lin told me that you have a daughter and a daughter, she has been abroad for college. At that time, I really felt that you were very young and very young. brand Will your mind be particularly happy?

　　 Lawa Ayon Yes, because I always feel very happy to do this baby industry. I always feel this happy feeling. Some customers always say that Lin is so young. I think it's probably a state of mind, because every day we treat life with a sunny attitude. I feel very young. I say I am an old naughty boy.

Host: have a naughty boy. Psychology It will be very happy. How did you want to do your own business at that time? brand What about it?

Lin Ruowen: I think it might be forced by the environment. When I finished second babies, I could not go to the sea. It was the problem of national policy at that time. It was a very good environment. When the supplies were scarce in 80s, there was a lot of overseas relations in my family. I was thinking about importing some overseas products from abroad to carry out sales. Later, I found that many children were very rare, so I had to have a very safe and very good thing to care for the baby, then decided to go to sea.

Moderator: you can say that first of all, you have to have this idea, and then the conditions are very mature, for example, you have some overseas relations, I feel like doing. Children's wear Or this kind of thing is not only for other children, but also for their children. brand What about it?

Lin Ruowen: at present, the company was founded in 1996. There are three companies under the company. brand "Rabbi", "the next generation". Babby Rabi "We created the three. brand It's different styles, and there are different product lines to serve 0 to 5 year old babies.

Moderator: Blonde Rabbi has joined a company called China Green Alliance. What is the concept? If you want to join this alliance, is it necessary to implement some green strategies?

Lin Ruowen: these three. brand First of all, the creation of environmental protection is the theme of our creation. Rabbi is the style of Italy and the color of Italy to create this. brand First of all, we first use quality. Because of quality, I always feel the quality of caring for the baby. What we do is not to be said with our mouths. You have to put it into action. We must first achieve this quality. standard Because when the baby is born, he can not express his feelings, and his needs, you can only care for him by heart and love, love him, you have to know how to care for him, how to feed him, so when we join the green circle protection in China, we must ask us to do this quality well to the international level. standard 。

Moderator: maybe a friend who has been to a blond Rabbi shop will know that the whole feeling will have Italy style. Can you give a brief introduction to the feeling of the store?

Lin Ruowen: we have introduced this kind of thought abroad, which combines the whole world style with the requirement of quality. brand That is to say, this green environmental protection concept first runs through the four seasons to produce again. staff What is the requirement of environmental protection, because we are from the four seasons, our production workshop is dust-free workshop, and also to staff The first creation of a dust-free, constant temperature, including the background of music, the concept of environmental protection with fluorescent trees, the production of excellent quality, and the decoration of the store. We are training from the shopping guide. We build the concept of green from the whole green environment. In marketing, we let consumers, mothers who buy things now are mothers after 80, and the concept of environmental protection is not very deep for them. They are pursuing aesthetics. fashion The concept of the whole quality, including the whole green environment, is not very deep. We regularly assess them, guide consumers how to buy our products, and buy green products to reach the state. standard Products

Host: are all mothers who buy your blonde Rabbi the same form of membership? They will give them some advice when they will train you to come and listen.

Lin Ruowen: we all have a series of systems from the Chinese side.

Moderator: Blonde Rabbi also advocated a scientific child care. Children's wear Supplies are related, we will think that this is a concern for child care institutions. How do you understand the concept of scientific child care?

Lin Ruowen: we are not just doing business, or buying clothes. The most important thing is that we should educate people scientifically, and educate people scientifically. We have an environment to educate people. Our company has an environment to create an ecological environment. It seems that we have nurturing their concept of science and environmental protection from kindergarten, and we have carried out green environmental education. We should do well in green quality and educate people scientifically. I think we should use love to educate him. When we choose materials, we will strictly control quality when we choose materials. In recent years, we are all advocating fabrics. This is our first pass. We choose soybeans. fibre Milk, silk, fabrics are warm in winter. In summer, we use air to care for our children. I think this is scientific education.

Moderator: I heard that you have your own motto called "doing the same thing every day and doing the same thing"?

Lin Ruowen: because it is not a motto, that is, I always feel that the baby is good or not. It is impossible for us to express it in words. Especially our small customers, you don't feel like doing this kind of thing. If any link is not done well, a link can not reach scientific education. The skin of a child is very delicate. The two things of scientific education are reflected in the fact that you have to do everything well with your heart.

Moderator: I think it is because of your idea that most people in this society are more impetuous. If you want it to be scientific, you want him to be a pioneer in the industry? {page_break}

Lin Ruowen: if you insist on this idea, everyone will say that it is very difficult for everyone to do this. staff To cultivate our company, the whole company is very simple. staff Every heart and every day, your heart is growing. Second hearts are responsible for the family, and the heart is a responsibility. Finally, every effort to do everything well is also a respect for people. We use simple and simple ideas to inculcate. staff Do everything well. It's up to the team to do it.

Moderator: many industries also praise the blonde Rabbi that he is a very caring and caring company. Can he tell us how the blonde Rabbi built a new business civilization from the height of corporate culture?

Lin Ruowen: I always feel that it is a social responsibility for an enterprise to accomplish its final task. staff Training, and from our franchisee training, and consumers, we are win-win, from us. staff Insisting on his moral concept and the moral character of franchisees, we can achieve this idea in a similar way. standard I always feel that the most important social responsibility is the final destination of every entrepreneur and a kind of value. We have business songs, business songs, and everyone has a good moral character. staff , staff Once we get to the consumer, this ability can be a deep-rooted thing. staff The whole team feels good. staff This kind of morality is not. staff Experience, our staff Most of them are engaged in this industry for ten years. I feel that the spirit of the team can be built well. brand 。

Host: baby products, is it also a sunrise industry?

Lin Ruowen: the typical model of baby products in China is four old people, one couple, one child. This is a typical family pattern of four plus two plus one. Maybe many new babies are starting to consume before they are born. The consumption of grandparents, mothers and expectant mothers should begin. market Very large, I always feel that this industry is a sunny industry, we always feel that the mentality is young, for the future generation of a kind of pay, a love, the whole nation to cultivate the next generation, I always feel that this business opportunities are unlimited, plus China every year according to our official figures show that every year there are more than 1000 to two thousand newborn babies born, the whole consumption he has 5 trillion whole. market China's infant economy in 2010 market The scale will reach one trillion yuan, and it is estimated that the scale will reach two trillion to three trillion after five years.

Host: is there any strategy for blonde Rabbi, what kind of preparation is ready to welcome this? market ?

Lin Ruowen: because our entire enterprise, the whole top management team is ready to take care of their growth with love and responsibility, so that our product line is environmentally friendly, safe and high quality, so that mothers around the world will buy our products and use our environmentally friendly products, because I always feel like children, and the smiling faces of children are the pursuit of our life.

 

Moderator: what seems to be done for the next generation for such a sense of responsibility inside?

Lin Ruowen: we feel very happy when we do our sense of responsibility.

Host: you are an expert in pregnant babies. Now some people dress up very much. fashion The phenomenon of child becoming adult is very serious. What do you think of 80's children's dress up?

Lin Ruowen: I often follow the kids after 80. staff Often we get mixed up, because I get mixed up with them. I feel that their behavior and their thoughts will affect my career, because I often go back, after each product design is finished, I will call a few 80 after mothers to come and do some investigation. Can you like this product and see what they are like at the bottom? Psychology Through this understanding, I feel three tiring. The first group of people is better. They may be more impulsive and have an impulse consumption. I felt like I liked it when I liked it. He was not very fastidious about functionality. Second, she was aesthetic. She felt this very much. fashion This product is very Q, or this product is very cute. I will buy it. There is another kind. Psychology It's personal consumption. She feels like I like it. I don't care what your product looks like. I just want to buy it. Psychology Therefore, I always feel that this is probably the older one who will pay attention to this utility, and the second is about functional things. Psychology We need to do it. brand It is a responsibility to spread, the first choice is safety and functionality, and the second is probably. fashion Or personality, so we need to guide these mothers in the 1980s.

Moderator: Lin, your opinion is actually about the parents of the 80's, while you are always dressing up your children, you should also pay attention to the choice of fabric, not just the appearance.

Lin Ruowen: Yes.

Moderator: this field is here because of time. Wait a minute.

Lin Ruowen: Thank you.

Lin Ruowen: Thank you.