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The International Brand Fashion Industry Is Also In Good Hands.

2011/4/4 10:13:00 49

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In recent years, the awareness of environmental protection is increasing, and the fashion industry has been doing well.

However, the Runway to Green project sponsors say that the scale, capabilities and reputation of these famous brands such as Gucci (Gucci), Burberry, Mccartney (Stella McCartney) and Tommy Hefei (Tommy Hilfiger) can also make the fashion industry greening better and more.

Top 29

Designer

In the fashion show, the "green extension platform" runs from 29 days to raise money for environmental education and awakening Eucalyptus.

The designers also agreed to participate in the NRDC's clean design plan, which will teach them how to integrate many aspects of the business, such as raw materials, textile processing and manufacturing, packaging, recycling and pportation, with environmental protection methods.

Linda Greer, director of NRDC, said that many designers seem to be knowledgeable about these problems, and they even know possible solutions, but they still do not know how to move from the current situation to the ideal end.

This is green extension.

Exhibition booth

A bridge that plans can play.

"I think the result of many discussions in this industry has been that it is very complicated to practice environmental protection," said Sylvana Ward-Durrett, co-founder of the green extension project and co director of fashion magazine Vogue.

We want to help designers take the first step in difficulty.

We hope that as time goes on, they will become more and more environmentally friendly.

Roach, Lorenzo Roccia, and another co founder, Luisana Mendoza, said that consumers must also be trained, so they will want new products and are more likely to pay a little more than Mendoza.

No other force can make enterprises change their practices more than consumers' pressure.

Durrett said: "we want consumers and designers to synchronize.

We hope people like the new generation.

Environmental protection products

And buy them, because these products are great, fashionable and popular, of course, because they are environmentally friendly.

Greel hoped that the designers who participated in the project could start with the spirit of doubt, personal interest and hands-on.

She said, "we want to give the designer a choice sheet from where to start. We do not expect designers to finish all the options at once. Trying every option is good for us.

Making changes is neither fast nor simple, and requires more commitment, including financial support.

But Griel hopes that once these changes are made, these actions will continue to develop.

Griel said: "what the fashion industry has done so far is to develop only a few environmental products, without affecting the fashion industry's main way of making clothes.

We hope to create a new page.

"Fashion industry needs the ability to jump off the frame thinking," she said, because some of the solutions have not yet been developed.