Ruyi Group Frequently Appeared In CHIC&Nbsp; &Nbsp; And Costumes With The Big Bang.

In recent years, Shandong Ruyi group, which has been developing rapidly in the wool textile and fabric industry, appears frequently.

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These clothing giants are playing on the same stage, and its iconic China Red has long been a unique landscape of CHIC.

It should be said that Ruyi is an old friend of CHIC, but this year, both inside and outside the industry have added more attention and expectation to the appearance of the best wishes.

Because in July 2010, Ruyi successfully acquired part of the shares of RENOWN, the largest garment operator in Japan, which is not only an international capital operation, but also an industrial chain integration of downstream brand resources by upstream fabric enterprises.

In fact, since the introduction of Ruyi life hall in 2008 to the title of China clothing forum in 2010, Ruyi has released a signal — — strategically entered the downstream apparel network terminal industry.

Ruyi Group Chairman Qiu Yafu said: "the future Ruyi will rely on strong R & D strength and ‘ Ruyi ’ advantage, strengthen the fabric brand of the company, then extend to the downstream clothing brand, develop its own high-end clothing brand, and integrate the relevant international resources, and acquire the mature clothing brand from the outside."

Ruyi is going to be the Chinese version of Zegna.

CHIC2011 is a concentrated display of Ruyi's "global fashion group" concept.

According to Li Yunpeng, Vice Minister of the Propaganda Department of Ruyi group, in 2011, Ruyi ordered a large booth of CHIC800 multi square meter, and launched the "Rena brand" in the form of special decoration. At the same time, at the international textile fabrics exhibition, it brought the world's unique "Ruyi spinning" series of fabrics & mdash; — Royal Ruyi.

Through the combination of product static display and dynamic demonstration of the model, the whole industry chain will be displayed in and out of the industry.

From Lu Jia Na, Ying Di long to SimpleLife, MANO

The road of brand is getting wider and wider.

CHIC2011 is the first time that Reina brand has entered the Chinese mainland market.

But for Ruyi, Renner is not the first clothing brand to be exhibited on CHIC. As early as the "first exhibition of the new hall" in 2008, Ruyi passed a manifesto to enter the field of high-end clothing brand through its own brand road, Garner and indleon, and bringing Rui into CHIC is another milestone of its "global fashion group" strategy.

Rena Corporation is one of the oldest comprehensive clothing brand operators in Japan, and currently operates 35 clothing brands for both men and women.

As a "virgin show" in mainland China, Rena did not exert its strength to display all its brands, but chose SimpleLife and MANO as the pioneer force to release the key points.

SimpleLife takes the concept of "providing lifestyle choices for people with individuality" as the brand concept, emphasizing the unique, comfortable and pleasant personal space.

Chasing the natural world with cowboy as its main theme, echoing the way of life, such as travel, and taking on the social responsibility of ECO and other enterprises and famous brands.

MANO emphasizes "feeling the temperature of your hands and creating products that are ingenious".

This brand that localize the 30 year old urban life believes that their consumers have the international value of leading the trend, to consume themselves in order to prove themselves, to realize themselves and to highlight themselves, and to believe that genuine products are &mdash, &mdash produced by the power of "hands"; the comforts on their shoulders, the deeper and graceful charm, the subtle details and unique crafts that are unconsciously displayed.

Its business philosophy is unique, relaxed and multi brand shop.

Li Yunpeng told reporters that Japanese related personnel will not change the trip to China during the CHIC period because of the earthquake.

"In the earthquake disaster, the Japanese nation has been behaved in a rigorous and orderly way. Their brands, like their nationals, have a good quality of life. They are introverted and very rich in content. They do not shine, but express the quality and way of life that are avant garde, calm, easy-going and steady."

Li Yunpeng said.

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Ruyi and Rena formally signed the "engagement" in July 29, 2010, and Ruyi spent 5 billion yen to acquire 33 million 330 thousand shares of Renna common stock in the way of private placement. After the completion of the issuance, 41.18% of the shares of Renna Group Co., Ltd. became the largest shareholder of Rena company.

This is the largest investment of Japanese Listed Companies in the history of Chinese enterprises.

As the top brand enterprise in Japan and the benchmarking enterprise in the fashion industry, Renner has an international fashion design, planning and operation team. In Japan, there are more than 2400 stores in Japan, which include men's clothing, casual wear and sportswear department stores, hypermarkets, supermarkets and other stores.

After the two sides' cooperation, according to the new business plan, Ruyi helps rink to optimize procurement links, reduce procurement costs, and cooperate with the famous European brands and Rena to further improve the sales revenue of the Japanese market.

Rerna also used long term lean management experience and clothing technology to assist Ruyi group to further improve its management and technology level, and innovate its operation mode to make reasonable breakthroughs in the existing brands.

At present, Rena's performance has been significantly steeper. In 2011, it was profitable to open the door.

This time, Rainer joined hands with &mdash, &mdash, clothing &mdash, &mdash, and industrial chain integration of sales channels, which conforms to the Chinese government's strategic policy to encourage enterprises to "go out", and has the international first-class clothing brand operation team and the well-known clothing brand group through complementary advantages. At the same time, it has found stable customer resources for the high-end "Ruyi spinning" products, and it can be seen as three birds with one stone.

From Ruyi spinning to Royal Ruyi

Technology research and development is becoming more and more practical.

While feeling the brand strength in the clothing field, at the same time, at the 2011 International textile fabric exhibition opened at the same time, the audience can also experience a "cashmere fabric" which is thinner than silk, — — Royal Ruyi.

"Royal Ruyi" is a high-quality fabric made by Ruyi group, which combines the world's top raw materials with the well-known enterprises in Italy and Germany, using the "Ruyi spinning" technology developed by ourselves.

These fibers have an average fineness of less than 14 microns, with soft and delicate touch and silky luster.

The appearance of "Royal Ruyi" changed the situation of raising foreigners' nose in the past, so as to create the original idea, made by enterprises in Italy and Germany, and made Chinese clothing brand enter the highest palace in the world.

The world is beginning to take an eye on today's Chinese clothing companies. It is no longer the Chinese people who "press the gold thread every year and marry others". They may be from a century old shop in Germany or Italy, or a well-known company from Japan.

Chinese enterprises begin to mobilize resources around the world with their creativity.

"Ruyi spinning", as the core technology of "Royal Ruyi", has a more professional name, called "efficient short process embedded composite spinning technology".

On January 11, 2010, President Hu Jintao issued the first prize of national science and technology progress award to Qiu Yafu in the Great Hall of the people in Beijing.

Just like academician Yuan Longping's rice technology can produce more grain in China's less cultivated land, "Ruyi spinning" has greatly widened the scope of application and profit margins.

One of the inventors of Ruyi spinning technology, Ding Cailing, general manager of Ruyi wool textile Limited by Share Ltd, said: "this technology has broken through the high limit of spinning technology, and has broken the low limit of raw material utilization. In the search for natural textile materials can replace resources, the scope is wide and almost unlimited."

The core principle of Ruyi spinning is to set up three twisting triangle zones in the key parts of the spinning machine, establish the operation mode of the filament embedded system in the triangle area, provide enough strength for the yarn with filament, and the other fibers will hardly be stressed.

The spinning limit that can be met can be improved as long as the 7~8 fiber can be used to make yarn, so that the raw materials that can only be used as low spinners can be made into high spun yarn, and can be spun out more than 700 cotton yarn and more than 500 gross yarn. The short fiber materials, such as down, kapok fiber, even poplar and dandelion, which can not be spun or not spun, can be used for spinning and weaving, and spinning and weaving more finely than before. In the past, leftovers such as wool and doffing can be reused. Not only that, all kinds of fibers such as wool, cotton, hemp, chemical fiber and so on can be combined arbitrarily to create a series of products with diversified, multi-component and multi-functional functions. 5~9 the number of fiber yarns is reduced, so that at least 36 fibers are needed.

In 2009, 35 top domestic experts who participated in the "first prize of national science and technology progress" were selected to select 8 items from 12 national declarations. Their evaluation of Ruyi spinning is: "this is a wonderful technology!"

Du Yuzhou, President of the China Textile Industry Association, academicians of the Chinese Academy of engineering, Mei Ziqiang and Yao Mu, agreed that "Ruyi" technology is a breakthrough in traditional spinning technology and theory, and an original technology in the textile industry. It not only fills the gap in the domestic industry, but also achieves the international leading position.

To create a fashion group that runs through the whole industry chain and to be a Chinese Zegna is not a brave moment.

As early as Ruyi 2001, "the two prize of national science and technology progress" was awarded by "the technology of Shandong", "Qiu yah Fu, chairman of Ruyi group of Shandong", told the winner Jiang Hui: "don't forget ‘ Zegna &rsquo".

"Ruyi, as a leading manufacturing enterprise with R & D level and product quality, has accumulated rich experience in technology, technology, equipment and production management.

Future Ltd will gradually pform from manufacturing enterprises to brand operators.

Ruyi Group Chairman Qiu Yafu said.

The brilliant appearance of ruirena brand on CHIC2011 is the perfect footnote for the construction of "global fashion group".