ABC Brand Once Again Won The Market Share Of Children'S Shoes.

A few days ago, the China Federation of Commerce and the China National Business Information Center held the "2010 annual (Nineteenth) press conference on the statistical results of China's commodity sales in the nineteenth session". At the meeting, all kinds of commodities in the national market were published in the year of 2010.

In 2010, China's per capita consumption reached the era of ten thousand yuan. The overall consumption of the Chinese people maintained a steady and rapid growth. The proportion of children's consumption expenditure to household expenditure in China continued to increase, which further promoted the sustainable development of children's products market.

The China Federation of Commerce and the China National Business Information Center once again released the statistical results of the comprehensive occupancy rate of domestic children's shoes and children's clothing market, indicating that the Chinese children's products market has occupied a large proportion in the national consumer market.

The ABC children's shoes share the highest market share, which directly reflects the market position of the brand in China's children's shoes industry. Once again, it has aroused people's attention to ABC brand.

ABC brand has always been in the forefront of the industry in recent years, and has aroused strong repercussions in the domestic children's products industry.

In 2010, its sales outlets had exceeded 2000, and its popularity and influence at home and abroad were also expanding rapidly.

It is understood that the ABC brand has an innovative brand management strategy. The brand integrates the regional advantages of Wenzhou leather shoes, Jinjiang sports shoes, Suzhou and Guangdong garments, and breaks the competitive mode of clothing, leather shoes and sports shoes in the industry, and the shoes and garments are upgraded synchronously.

At the same time, in Jinjiang, Quanzhou, the establishment of sports shoes R & D production base, Guangzhou set up commodity research and development center, vigorously invest in product research and development, to create an international children's shoes and clothing products.

In 2010, the Sino Korean clothing international exchange summit, ABC brand became the international cooperation base of China and Korea garment industry, and the product research and development further developed towards internationalization and fashion.

In terms of brand building, ABC brand has put forward the brand concept of "love", and has established a brand culture of love and public interest. All year round, charity organizations and social public figures have been charitable donations and children's psychological counseling through welfare institutions, hope projects, Chinese children's charity relief fund and other public welfare organizations.

In 2011, the brand became the strategic partner of the Chinese children's charity relief fund's "hope fulfillment" special fund, launched the project of "hope to fulfill China bank", and went deep into the poor mountainous areas of China to make public donations, which has won high praise from domestic counterparts and widely recognized by consumers.

In addition, the ABC brand has been widely publicizing nationwide through the CCTV children's channel, Golden Eagle cartoon, Jiajia cartoon and local TV stations. Through the integration of newspapers, magazines, outdoor, Internet and other media resources, three-dimensional brand publicity has been carried out, and brand awareness has been rapidly promoted.

Zhou Jianyong, President of ABC brand, said: the market share of ABC brand children's shoes is the first. It is not only the recognition of the market to ABC brand, but also the result of ABC brand innovation operation.

Now China's children's products industry is at a stage of vigorous development. The ABC brand will usher in unprecedented development opportunities. Next, ABC will further open up the distance from the followers, expand the international influence of the brand, and lead the industry to achieve the goal vision of the world's children's products industry to China at an early date.