Chinese Clothing Enterprises Produce International Brand &Nbsp;

China's clothing enterprises manufacture international brands.

"Worshipping foreign elements" is also graded, with China.

Another is that Chinese enterprises register a foreign brand and then do the Chinese market.

Go to the department store and watch a lot.

The above two kinds of foreign brands are mostly made in China, and are also known as "Shanzhai foreign brands" by many people.

They are operated by domestic garment enterprises. The design, production, publicity and marketing channels are all carried out in China. Only the brands are registered abroad, and the selected plane models are very internationalized. Moreover, they pay no attention to the cost of rent and become the neighbors of the international first-line brand, which makes people feel that the brand is very high-end.

The emergence of these foreign brands fully reflects the rapid imitation ability of Chinese garment enterprises.

LV is a well-known luxury clothing brand in the international market, so there is a brand of LY on the market.

And on the brand LOGO, the Y alphabet also depends on the bottom of L. If you don't look carefully, you can see it as the abbreviation of LV.

In addition, many clothing companies also adopt the form of foreign brands, such as the English alphabet and the English alphabet, when naming brands.

Unlike international brands, the acronym is often used as the clothing brand LOGO. Chinese clothing companies adopt the initials of Pinyin, which are Chinese names.

But is the clothing brand close to the international market? Does it mean that China has made a brand name?

Many brands in the international market have experienced the accumulation of time and cultural accumulation.

The concept of dress design is distinct and style is uniform. Every series of clothing has prominent themes.

Consumers are familiar with familiar cultures of international brands.

Such clothing brand accumulation is not Chinese clothing enterprises can only do the imitation of clothing names.

Clothing companies love foreigners so much, they also have their own consideration, because Chinese consumers have the consumption psychology of worshipping foreigners.

Many foreign brand clothing production and sales locations are in the country, not in a foreign shop.

That is to say, the enterprises that manufacture these garments have registered trademarks abroad, although production and operation have been completed at home, but they have been labled with foreign labels and become famous international brands. They can be described as three stages in price.

The same grade of clothing products, the Chinese made "foreign brand" is more than 30% more than the domestic brand.

Now that there is such a price advantage, Chinese garment enterprises have begun to make foreign brands.

You can't do foreign brands, you can use foreign models.

The above garment enterprises take part in the direct manufacturing process of foreign brands, and there is another phenomenon in the clothing industry, which reflects the psychology of clothing companies worshiping foreigners, and is fond of foreign models in clothing advertisements and fashion shows.

Many authentic clothing companies, clothing brands are also authentic Chinese, but when shooting new advertising ads, they prefer to use foreign models to display their brands.

I talked with someone from a photography studio.

He said, the same clothes, foreign models deduce more tasteful, and foreign models have a more three-dimensional appearance, and also convenient for photographers to shoot, so many garment enterprises are willing to use foreign models to deduce their own clothing products.

Similarly, in many fashion shows, clothing companies also prefer to show foreign models to show their clothes.

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Because with the addition of foreign models, clothing is more fashionable and more tasteful.

In view of this, China's clothing enterprises "worship foreigners and love foreigners" do have their own needs in terms of market development, brand promotion and product promotion.

At present, consumption patterns and consumer psychology in China's consumer market also encourage Chinese clothing enterprises to make foreign brands.