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Garment Industry: Pformation From Sweat Economy To Smart Economy

2011/4/4 13:28:00 42

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Clothing Industry Sweat Economy Intelligence Economy

Barbie doll

The US retail price is US $9.9, whereas in China it is actually declared.

Export price

For $2, the import is deducted.

Raw materials into

After that, Chinese factories actually earn only 0.35 dollars.

Process cost

。

In this

industry chain

We can only get very little value and bring resources to ourselves.

"Chinese enterprises must truly understand the current" made in China "dilemma.

Hu Weiquan, general manager of global marketing group, an international marketing organization, said.

On this basis, we should change from resource driven and factor driven to innovative driven, namely, from sweat economy to smart economy.

Ding Li, director of the scientific research division of Guangdong Academy of Social Sciences, said.

Obviously, "the appreciation of the renminbi has no big impact on the company."

Zheng Chenai, chairman of the apparel company, said that they are ODM, even if the price increases, the downstream buyers can only agree.

He believes that the entire garment industry should also be so. The real impact on enterprises should come from the influence of design, innovation and fashion trends, rather than the appreciation of the renminbi.

In fact, China's clothing industry has begun to pform from the simple OEM way to the ODM mode, and has formed the most complete industrial chain in the world.

At present, tengxu dress master Xu Yunxu is not building factories and recruiting industrial workers, but running for the promotion of Wenzhou clothing development building platform.

In fact, since 2009, since the Wenzhou garment development building was put into use, dozens of large domestic and foreign trade docking seminars and dozens of seminars have been held.

"Wenzhou enterprises generally lack their own brands, especially those unable to quickly connect the market and R & D."

Xu Yunxu said that the clothing building is to bring people together to form scale effects and production and marketing advantages, and develop towards the two ends of the industrial chain.

Tengxu's clothing has been basically outsourced to foreign manufacturers. The independent brand TRACE is also looking for domestic foundry.

Like Xu Yunxu, a clothing company in Nanjing, Jiangsu, is cutting down its own workshop.

This is a factory that started in the early 90s of last century, purely for domestic sales.