Crossover Design Introduces The Trend &Nbsp; Shoe Clothing Products "Shu Shang" Into A Trend.

For eight days.

In the famous 798 Art District of Beijing and Beijing Hotel, one of the fashion week's main venues, the show attracts many industries and people press the shutter.

However, what attracts the industry's attention most is the fashion and fashion trend of the shoes and clothes displayed by the models.

It is learnt that with the increasing international influence of Chinese art culture and Chinese designers, the China fashion week since its inception in 1997 has become an international gathering.

Reporters at the scene saw that many famous enterprises attached great importance to this fashion event, releasing innovative products, interpreting design concepts and discussing the trend of fashion.

In March 26th, AOKANG and SWAROVSKI, a well-known domestic shoe manufacturer, signed a contract on fashion week, announcing a comprehensive cross-border cooperation in shoe decoration and leading the fashion trend.

According to the relevant person in charge of AOKANG, looking at the domestic footwear market at this stage, fashion and comfort have gradually become the primary consideration for young people aged 25 to 35 to choose shoes.

And in the minds of many people, SWAROVSKI is the embodiment of nobility, elegance and taste.

Adorning the bright SWAROVSKI crystal color drill on shoes, with fashionable and stereoscopic cutting, this kind of creativity is easy to make young consumers palpitate.

The director also said that AOKANG and SWAROVSKI crystal jointly tried to create a new model for the design of crystal decorated shoes.

He believes that the design level of the footwear industry in China has been approaching international standards in recent years. Cross boundary design and cross industry mashup are becoming an important way for the international industry to continuously innovate and improve its quality.

For Chinese enterprises, especially those being internationalized, it is necessary to break through the boundaries of marketing and create a pleasant marketing mode.

At the same time, reporters have noticed that shoes and clothes are more comfortable in pursuit of dress and become one of the core concepts of fashion in this exhibition week.

The famous men's clothing brand, China, has been released for ninth consecutive years to represent casual men's wear on the international fashion week.

Tian Qiming, chairman of the company, said that from the perspective of development, on the one hand, the idea of "fashion comes from life" is developing constantly. Designers are paying more attention to the environmental protection technology of fabric dyeing and the use of environmental protection technology in the field of fashion.

On the other hand, with the improvement of economic level and the change of people's lifestyle, domestic consumers' pursuit of brand and clothing comfort is rising. Shoes and clothing are heading for "Shu Shang" era. Therefore, enterprises must adapt to this trend and develop products that meet the needs of the market.

Tian Qiming also said that a principle for Chinese clothing enterprises to create brands is to let consumers have their sense of belonging, that is, to have their own brand style and not blindly follow the trend.

The brand should keep pace with the times and find its own fashion base in the fashion trend. The brand needs to be well designed, but these designs do not make people feel designed. The clear and extended thinking behind the brand is the essence of consumers.

After 14 years of development, China International Fashion Week has become an important stage for publishing domestic fashion trends and promoting brand image.

It is reported that only this international fashion week has attracted nearly 300 Chinese and foreign designers in 10 countries and regions, and there are still some gaps with the international first-class fashion display platform in attracting the top designers of shoes and clothing in the world, leading the trend of the world's shoes and clothing, and using the latest achievements in Fabric Science and technology.