Footwear Export Unit Price Ratio Increased By Over 2

After the Spring Festival, the city's enterprises attracted many new employees. In order to enable them to adapt to the new jobs as soon as possible, many enterprises do well in "passing, helping and carrying" in time. The photo shows Xiao Huang, a trainer in Licheng shoe manufacturing company, who is teaching the new staff with his hands.

According to the latest data from Quanzhou inspection and Quarantine Bureau, in 2010, the Quanzhou inspection and quarantine department inspected 89 thousand and 900 batches, 605 million pairs of export shoes and 2 billion 926 million dollars worth of goods. Exit Batch, quantity and value increased by 16.10%, 0.63% and 21.98% respectively over the same period last year. Among them, the export value has reached a record high, the export unit price has increased by 21.30%, and the export volume accounts for about half of Fujian Province, and about 10% of the whole country.

According to the briefing, last year, the footwear industry in Quanzhou showed three characteristics: first, the development of the shoe industry. international market New results have been achieved. There are more than 30 families in the city. Shoemaking Enterprises and international well-known brands to establish production and marketing alliance, XTEP, Anta, PEAK and other Quanzhou footwear enterprises in the United States, Russia, Southeast Asia and other more than 20 countries and regions to set up business organizations and stores. Among them, exports to the European Union amounted to 920 million US dollars and US $570 million, and the proportion of these 2 markets increased from 43% to 51% last year. Two, the implementation of brand strategy has achieved initial success. By strengthening investment in science and technology, we should actively adjust product structure and gradually change from "quantitative regulation model" to "quality and efficiency oriented". The average unit price of footwear exports in Quanzhou increased from 3.90 US dollars in 2009 to 4.84 US dollars in 2010, an increase of 21.30%. Independent brands such as PEAK, XTEP, Hongxing Erke, and Ali have embarked on an international tour. The average price per unit pair is 1 times higher than the average export price, with the highest unit price reaching US $39. Three, there is a new improvement in quality management. Relevant departments actively cooperate to guide enterprises to improve the quality system and improve product safety and quality. At present, more than 200 export enterprises have implemented and obtained ISO9000, ISO14000 and eco textile certification. Some enterprises have obtained national metrological testing system certification, British SATRA certification and CQC product certification. The 3 export footwear enterprises have become export exemption enterprises and 13 enterprises are one kind of management enterprises for inspection and quarantine.