Xu Xiaohui: The Most Important Key To E-Commerce Brand Is Trust.

C2C is a Matthew effect market. The fact has proved that it can be a single company: Taobao occupies 80% of the market share of C2C. Tencent pat takes advantage of the power of QQ client, and Baidu has fallen to the ground.

Under this pattern, trying to enter the market is very difficult. Besides, Taobao has not stopped and is still in the process of rapid growth.

Besides, B2C is becoming more and more popular, and the scenery of C2C is far less than before.

Taobao has even forced many big C shops to become a brand name. This is the only way for Taobao to realize "wash the white". It is also a way for many big sellers to choose for long-term survival.

As a B2C platform developed by Taobao, Taobao mall is growing larger and larger. Besides Taobao's consideration of profit mode, B2C has more control over product and service quality.

More and more B2C platforms are growing. Jingdong mall, Vancl's Vjia and Mcglaughlin are all having an impact on Taobao mall.

The price is not as low as Taobao, and the number of products is not Taobao. What can B2C share with Taobao? The reason is simple: service and trust.

The increasingly mature online shopping group no longer has the mood to go to the C2C platform for gold rush, because it needs a pair of eyes to identify the advantages and disadvantages of the business, regardless of the cost of time or opportunity cost is very high.

I always have a view that the most important key to e-commerce brand is trust.

Taobao solved some trust issues through Alipay, while big B2C built trust with consumers through the overall service: whether it is product quality or after sales service, compared with Taobao sellers with uneven service standards, B2C has a relatively uniform service system and principles, and will not be changed easily.

Therefore, once the initial trust is established, no matter what products are sold on the B2C platform, it is easy for consumers to pfer their original trust to new products. This is also the most basic reason why customers can still get the recognition of consumers, such as cosmetics, small appliances and household goods.

One day, when you sell furniture and cars on customers, there will be consumers willing to try, just like trusting a person, you will trust everything and trust can be plated.

Although there are few opportunities in the large C2C market, there are still many new possibilities in subdividing C2C and subdividing B2C market, such as children's wear, creative products, vegetable and fruit products, etc.