Wenzhou Shoe Companies Are Happy! European Shoe Orders Float Back To Wenzhou.

"A few days ago, the company just received a French company.

after

From "placing an order" to "picking an order"

Since the EU imposed anti-dumping duties on Chinese leather shoes in October 7, 2006, the speed of AOKANG's exports to the European Union has been greatly affected by the fact that the order of GEOX company in Italy is relatively stable.

Li Haiyong, manager of the Logistics Department of AOKANG import and export company, said, but at the end of the end of last year, a large number of European orders came to the door when the European Union ended the anti-dumping duties on leather shoes in March 31, 2011.

"It turns out to be looking for orders everywhere, and the main task now is to pick orders."

Li Haiyong told reporters yesterday that AOKANG exported about 2 million pairs of leather shoes last year. If the orders are not strictly selected this year, the number of exports will increase exponentially. "According to conservative estimates, the number of leather shoes exported to Europe will increase by 20% this year."

According to the introduction, European customers' leather shoes orders must meet the requirements of AOKANG in three aspects: product price, style and brand strength. AOKANG will take orders.

So, although there are a large number of European orders flying to AOKANG, the company only takes orders from several high-end customers such as Germany Wartmnn.

Li Haiyong said AOKANG's confidence is that AOKANG's largest customer in the European Union, GEOX, has made about 7.8 million orders a year to AOKANG, and the number of orders this year has doubled.

Wang Zhentao, chairman of AOKANG group, said that the average export price of all footwear products in Wenzhou last year was US $5.57, but the average export price of AOKANG shoes exceeded US $20.

Leather shoes exported to Europe will increase.

Has been with Carrefour, WAL-MART, Peres and other international.

Jindi group is currently one of the largest shoe manufacturers in Wenzhou exporting to the EU.

Xie Rongfang, executive director and Secretary General of Wenzhou shoe leather industry association, said that since last year, the number of Wenzhou footwear exports to the European Union has increased by more than 10% over the previous year. Now the EU's anti-dumping duty on Chinese leather shoes is "dying," and "it is expected that Wenzhou's exports to Europe will increase this year."

It is understood that last year, Wenzhou exported 672 million pairs of footwear products, with an export value of US $3 billion 740 million.

Suggestion to improve export grade

While canceling anti-dumping duties on leather shoes, the European Union has also introduced five monitoring measures for Chinese footwear products: one week's key monitoring to ensure that there is no unfair behavior; to urge imported footwear products to use mandatory labels to identify origin labels; to strictly monitor whether Chinese shoe companies have infringed intellectual property rights; to request the Chinese government to open up high-end shoe retail market; and to pay attention to the situation of Chinese footwear enterprises enjoying various kinds of government subsidies.

In this regard, the Wenzhou shoe leather industry association called on Wenzhou shoe enterprises to face the EU's anti-dumping duties on leather shoes in a calm way. While European orders are increasing, it is necessary to avoid "blowout" of exports to Europe from April.

Xie Rongfang also suggested that Wenzhou shoe enterprises should constantly improve their export products, increase the added value of products and avoid low price competition.

After 6 years of plea and protest, the chairman of the AOKANG group, vice chairman of the China Leather Association, said that in the face of a large number of new EU orders, Wang Zhentao was worried that some enterprises would only take short-term interests and neglect long-term benefits, and that low quality products would cause new dumping, which would give the EU an opportunity to further anti-dumping.

Therefore, he suggested yesterday that China's footwear enterprises, including Wenzhou, should make strong products and acquire the right to development. Two, we should strengthen the brand, increase the added value of the brand and win the initiative in the market competition; three, we should strengthen intellectual property rights and grasp the right to speak.