Hao Lin'S Shoes And Family Challenge LV&Nbsp; Settled In Top Shoppingmall.

A pair of top domestic men's shoes popularized by Hao Lin and French S.T.dupont brand

In April 1, 2011, Shenzhen's top Shoppingmall Yitian Holiday Plaza L2 star was gathered. The famous luxury brand operator howlin's shoes and family held the opening ceremony of the new flagship store. Many celebrities in Shenzhen and China came to congratulate them. The guests and guests at the flagship store of haorin Yitian exceeded three hundred guests. The celebration was magnificent.

Mr. Huang Shaowen, chairman of Ho Lin, spoke of the beginning of the article before accepting the Hongkong Commercial Daily and television stations. According to Huang Dong, Hao Lin started the "first year experience service" two years ago. During the two years, it has made some exciting achievements: the rate of complaint is basically zero, the customer initiative loss rate is almost zero, and the loyalty of the members is up to 90%. These data are undoubtedly a difficult problem for other brand operators. At the same time, this is also the core competitiveness of the top tier international brands such as LV and GUCCI.

And so on, if the international brand is too strong, if China's brand operators want to compete with them, it will be impossible for them to achieve in the next twenty years. This is the difference between the brand strength and brand building and the international and domestic economic environment, as well as the lack of recognition of the brand by the consumers. But it can not be said that Chinese brand operators have no chance. Huang Dong said that Hao Lin's brand management team is very strong. Huang said that he was proud of it. He said, "if any competitor in the industry in China now gives his business to Hulin's management team, their sales performance can at least double, even three times or even five times. Huang Dong bluntly said, LV

"Although this is just a sentence, it can not help people believe that Hao Lin does have a very strong brand management capability.

Hao Lin's famous shoe family is the most influential operator in Shenzhen luxury industry. Its brand operation is the first brand of the first class experiential service. In Shenzhen, all the major shopping malls have a comprehensive store of Hao Lin's shoes and family. Most shopping malls always rank first, and far exceed second to 3 to 5 times.

This is a kind of achievement that needs advanced thinking of brand management. It is also a way of brand management that many Chinese brand businesses should seriously consider and learn.