Li Shufu's Golden Touch 42 Dials.

Li Shufu is not just talking about business, but using Chinese characteristics, politics and economy as the first, and politics as business. Li Shufu Volvo What should we do next? Although Li Shufu's internal differences are greater, strong men are not afraid of fetters at all. There are indications that Li Shufu is putting on "official gowns" for Volvo.

Although China's bus reform has reached a critical point, the bus market will gradually shrink, but the image effect of the bus is still rising.

Although Audi is trying to inject young and fashionable elements to give people the impression of "official car" image, but Audi's models are selling well, the image of "official car" still plays an important role, which has become the primary factor affecting consumers to buy cars. A6L it goes without saying that Audi's official car image has become an important and even decisive factor for most of them to choose cars, such as Q5, Q7, A8L and even A4L. The proportion does not dare to say that 8 or more, at least 6 percent is beyond doubt.

So to speak, Official vehicle image For the brand building of private car market and the steady growth of sales, they all play the role of "42 points". It is no wonder that the "two sessions" become the marketing battleground of big car companies every year. {page_break}
 

At the two sessions this year, 50 Volvo S80L became the first two sessions to develop reception cars. This is the result of Li Shufu's dancing in the political economy street, and it is the beginning of his "Volvo" brand image.

So, for Volvo, which is located in luxury brand, where is the opportunity of "official car"?

In China's traditional "official vehicle order", Audi A6L is undoubtedly the mainstay, and then comes the old powerful Passat (leader Yu). It can be said that the Audi A6L - Passat (leading) forms the status ladder of the official vehicle.

In fact, from the psychology of official car consumption, there is a blank here, that is, Audi A6L - Passat (collar) has a blank to accommodate another brand.

Volvo became a Chinese brand. When Volvo's low-key, safe and luxurious brand was handed down, Volvo became the best choice for the official car's "fill in the air" brand after Volvo met Li Shufu.

That is to say, after the operation of Li Shufu, in the next one or two years, there will be a major change in China's official vehicle echelon: from Audi A6L - Passat (collar) to "Audi" A6L, Volvo S80L -- the "triangle" of Passat.

As long as S80L fully enters the "Officialdom", under the "official car effect", Volvo's share in the private car market will be improved rapidly. All kinds of Volvo cars will probably get a hot sale of private cars like Audi's models.

This is precisely Li Shufu's wishful thinking.

It can be said that Li Shufu is not only talking about business but also making use of Chinese characteristics.

Li Shufu's move is very useful and simple, but perhaps in the current Chinese automobile market, only Li Shufucai has such ability.

On the basis of safety, low-key, luxury and other brand elements, plus the "official car" elements, this will be a shortcut for Volvo to succeed in the Chinese market, and it is Li Shufu's "golden touch".